Every passing day brings us closer to bidding farewell to Universal Analytics. It is crucial that you migrate to GA4 and securely store your Universal Analytics data if you haven’t done so already. As of July 1, 2023, GA4 will be the only option available. A few key considerations require your utmost attention when setting ...

By the time this article will be published, we will have less than a month to migrate to GA4 as Universal Analytics is being replaced by GA4 on July 1, 2023. The transition to GA4 may be overwhelming for some due to the terminology changes between the two versions. That is why we have compiled ...

On 27 April, Segmentify and Launch came together for the latest edition to eCommerce Growth webinars: From Data to Revenue. The webinar consisted of two parts: The following are our notes from the first half of the webinar. Meet Melisa Çakır Suskun Formerly the Director of eCommerce for brands like Decathlon and English Home, Melisa ...

Have you ever considered that you might be leaving money on the table by ignoring website engagement data? Don’t worry if the phrase “engagement data” leaves you feeling lost and confused —you’re definitely not alone. It’s easy for businesses to overlook the importance of tracking engagement data, but doing so can mean missing out on ...

On April 27, Segmentify and Launch came together for the latest edition to eCommerce Growth webinars: From Data to Revenue. The webinar was made of two parts: The following are our notes from the latter half of the webinar. Meet Ian Lewis  Starting his digital marketing career in SEO, Ian Lewis is currently working as ...

You might be struggling with acquiring new customers. Or, you might be satisfied with the outcomes of your customer acquisition efforts, but still wonder why your customer lifetime value doesn’t make up for your high CAC. In this case, you might need to reconsider your strategies to improve CAC. Here are some effective strategies to ...

You think you know everything about your customers when you gather all the data that you can. But what if you don’t actually know them that well, and the data you collected is “Bad Data”?  Let’s discover what “Bad Data” means for eCommerce and how to avoid it: The Challenge with Personalisation Bad data is ...

Seeing that you are acquiring a good amount of customers is great. But is it really that great if you spend more than you gain? If you do, that would mean you are acquiring customers at your business’s cost. Understanding your customer acquisition cost (CAC) and seeing how much a customer will cost you is ...

Even though it is one of the most important metrics to follow in digital marketing, there seems to be some need for clarification about what Conversion Rate Optimisation (CRO) is and how to improve conversion. Let’s learn! What is Conversion Rate Optimisation? Conversion Rate Optimisation (CRO) is a key marketing strategy for growing your business, ...

The digital space is changing; brands and advertisers are entering a new era where they must learn how to function in a cookieless world. Conversations around data privacy have been ongoing for decades, and we’re about to see some major changes at a scale never seen before. What are these changes? What does “cookieless tracking” ...

It’s a known fact that the SEO-friendliness of a website is important for ranking up higher in search results. Additionally, generating traffic through social media channels is equally important for eCommerce. The first step in optimising your website for these channels is discovering which products generate the most traffic. Segmentify Analytics will be your right ...

Analysing how your product catalogue is doing is essential in eCommerce. But how do you do it when you have hundreds or thousands of products? Do you look at everything one by one? Can you imagine how long this would take? Not to mention that so many things happen simultaneously on an online store; things ...