Personalized product recommendations aren’t the results of a lucky guess.  Ecommerce personalization is all about tracking data from each individual visitor and matching them to their corresponding micro-segments to make well-informed recommendations on the basis of visitors’ online behaviors, browsing history and a mapping of their tastes and needs. With proper analysis, ecommerce stores can ...

Today, ecommerce personalization makes it easy for companies to cater to each customer’s specific interests…when they know the customer. However, when first-time visitors arrive on site, it’s really more of a guessing game, one that even smart algorithms can’t always get right. After all, it’s not so easy to offer personalized product recommendations when you know ...

If you’re running an online store, you’re most likely familiar with the fact that your category pages are not the pages you reap the most benefit from. However, they’re an inevitable part of every customer’s journey, and if executed correctly, they have the ability to increase your online sales significantly. Category pages basically serve one ...

As the old saying goes, “You can’t be everything to everyone.” This is true in retail and ecommerce just as much as any other aspect of life. If you are operating an ecommerce store or looking at jumping into business for yourself then you are probably struggling with how to drive customer engagement. Do you offer ...

Your homepage is everything! It’s the first page your first-time visitors encounter and your loyal customers keep coming back to. Without a doubt, it’s safe to say that your homepage serves as your display window for online shoppers. What exactly is an effective homepage? The definition of ecommerce effectiveness is actually quite simple: conversion! However, ...

One of the most pervasive problems in all of ecommerce is abandoned carts. People visit websites and clearly have some intention to make a purchase, enough so they put at least one product in their cart. Before that final step, though – before they actually become a customer and add to the company’s revenue – ...

In eCommerce, driving revenue is often considered the culmination of strategic efforts to boost traffic. However, businesses can increase their profits by looking at their existing customer base. The key is to increase their average order value (AOV). This metric is the average value of your online sales, which can be calculated by dividing the ...

Running an eCommerce store means catering to hundreds or even thousands of online demands all at the same time. Unless you’re running a hand-made items store targeting a very niche audience, having a large number of products usually helps convert your visitors into customers. This is especially true for marketplaces, but it can also sometimes ...

Customers love the personal touch. From emails that address them by name, to personalized product recommendations, ecommerce in 2018 is more connected with the customer than ever before. Advancing AI technology helps ecommerce websites drive online sales by analyzing consumer behavior online, anticipating their next move and presenting shoppers with options that feed directly into ...

Imagine walking into a store, being greeted by name and having the staff guide you around, showing you only items that you actually like and have a genuine interest in buying. What if they knew your favorite colors, styles and tastes? What if they could streamline your shopping experience without any of the hassle of ...

It takes considerable effort to get people to visit your ecommerce store, and even more to persuade them to make a purchase. As customers close in on the finish line, you need to make sure your strategy for conversion optimization has all the bases covered. When products are sold-out, even the best laid plans can ...

If you’re in ecommerce, you already know that a website is only as good as the personalization tool it uses. According to research by Gartner, B2B companies with effective personalization on their ecommerce sites will outsell competitors without the same level of personalization by 30% in 2018. Benefits of Personalization are Simple, yet very Effective ...