Does your company rely on email marketing? If so, you probably rely on an email marketing automation tool, too. And, yet, if you aren’t seeing the results you want, that software could be – at least partially – to blame. That’s because it can be easy to forget that emails sent with this technology often ...

The healthcare industry is one of the oldest in the world and, despite how far we’ve come in terms of treating patients, the way organizations market to them has always been lagging behind. That’s beginning to change in a major way, though. Many healthcare organizations have already begun leveraging the same ecommerce personalization strategies that ...

The finances sector may be one of the oldest industries on the planet, but that doesn’t mean it’s immune to evolution. The world has changed a lot, especially over the past decade. If your financial institution wants to remain competitive over the next decade, it must begin investing in personalisation. Digital Banking is Now the ...

Do you track how visitors of your ecommerce website behave? Of course you do! Everyone knows how important analytics are. However, what most people don’t know is just how important non-click analytics can be for increasing conversions. What Is Behavioral Data and Why Are These Analytics Important? As the name suggests non-click behavioral data refers ...

Ecommerce personalization has always been the kind of high-powered technology that almost any company from almost any industry would love to have helping their customer acquisition strategy. However, for a long time, it wasn’t an option for many businesses. Today, that has changed. Ecommerce personalization is more affordable than ever before. When you combine that ...

Today’s average consumer is more empowered than ever before. In the physical marketplaces of yesteryear, an organization could conveniently sidestep problematic customers or downplay the relevance of their issues. In the past, this situation led to large corporations abusing their power over consumers. The robber barons of early 20th century America are a relevant example – ...

Even if you’re lucky and hardworking enough to have a successful e-commerce store, you might be losing an important source of income without even knowing about it. One of the main sources of lost revenue for today’s e-commerce stores is cart abandonment. Potential customers in every industry have a tendency to browse through a website, ...

Starting an ecommerce business is full of hard work and many challenges from beginning. There are bunch of decisions such as which types of products you sell, markets and customer segments you target and so on. After deciding how will your store look like, you need to answer a big question which will affect rest ...

People think that e-mail marketing loses effectiveness on marketing strategy but they are wrong;Email is still in demand. E-mail marketing improves a lot, here are some examples: I may not be clear about the e-mail in the paragraph above. To clarify, let’s give some statistics and gain insight about e-mail marketing that every business owners ...

Email marketing may be the best choice in comparison with social media marketing. One of the biggest consultancy firm McKinsey Company states that “email remains a significantly more effective way to acquire customers than social media -nearly 40 times that of Facebook and Twitter combined. That’s because 91 percent of all U.S. consumers still use email daily, ...

You are getting new visitors, but returning visitors become more important day by day in terms of lead. Receiving a lot of traffic is awesome but actually engaging and letting your visitors wanting more, coming back to your website every day is more critical. Transform your followers into returning visitors If you have been here for a ...

Have you ever felt like Amazon knows exactly what you want and wondered why? Do you think you have a product you know your customers will like but having hard time with getting discovered? If that is the case, you need to get familiar with the star of the e-commerce Recommendation Engines. Recommendation engines are ...