Email Personalisation: How To Avoid Being Creepy Sending personalised emails can be awesome for increasing conversions. But, they can sometimes be intrusive for customers. Here’s how to avoid that. How do you talk to your customer to make them feel special? Duh, a personalised email of course. Email personalisation can be a powerful way to ...

To achieve success in eCommerce in 2020 you’ve got to think about building a conversation, a relationship with your customer. Batch and blast just doesn’t cut it anymore. That means you’d need to get your data right, understand why you’re collecting it, sort out your preference centres and learn to understand the customers’ digital body ...

If you happen to be a beginner in the world of digital marketing, you might be not familiar with website personalisation quite yet. It is a popular buzzword used in the digital market space and a key factor for achieving increased conversion. Website personalisation refers to the process of delivering customised looks, features, offers, and ...

The invention of the internet transforms the face of global communication. The web enables proper connection among different individuals scattered across the globe. The natural geographical barriers break down with virtual online connectivity. E-commerce is the means through which global business and transactions meet the needs of people. Different individuals from across the world can ...

In an era where more and more competitors are cropping up all the time, eCommerce businesses and retailers need to do absolutely anything they can to stand out in a crowd. After all, eCommerce sites are a dime a dozen on the Internet. There are probably many other businesses out there who sell products and ...

It goes without saying today: Do you want customers to come, get engaged, and stay with your brand? Personalise it as much as possible. People want to access the valuable information that meets their needs, and if your website delivers their expectation — conversions and sales grow by far.Numbers speak volumes: But there’s a catch:  ...

From a digital perspective, there are many ways to market your ecommerce business – Google, Facebook, and the smaller, but no less powerful platforms of Instagram or Pinterest. All of these services represent outstanding avenues for generating new business. What if, however, you want to solidify your pipeline of repeat customers?  You know what we’re ...

As digital commerce continues to evolve, it has become more challenging than ever for retailers to stand out from their competition — and consumer expectations aren’t making it any easier for them. As the retail space continues to grow and expand, we find ourselves becoming more accustomed to a certain type of experience as consumers. ...

If this title strikes you as a bold statement, let’s start the discussion with an example: You own a confectionery store, but so far you’ve only been selling rock candy. You want to introduce chocolates to your collection and you have a personal fondness for dark chocolates so you create a variety of dark delights ...

The fashion industry is evolving faster today than it ever has in the past – and technology is behind the rapid change. Not only are fashion trends constantly changing, but how people consume and learn about fashion is evolving as well. Introducing the online shopping experience revolutionised the fashion industry and social media has only ...

Push notifications have been a key part of ecommerce strategy for some time now in an effort to distinguish a brand from the overwhelming number of competitors out there. Marketers have celebrated the use of push notifications as a way of increasing retention and actively increasing re-engagement.  With open rates of 90%, their open rates ...

Hubspot defines omnichannel personalisation as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.” The problem is that while most ecommerce companies agree that omnichannel personalisation is the way of the future; only about 3% of companies believe ...