Imagine a scorching summer’s day. You desperately want some ice cream, and there they are—two ice cream shops next to one another! However, one is completely empty, while the other has a big queue. Which one would you choose? The shop with the queue, right? Did you ever stop to think why? The answer is ...

The oldest digital marketing channel, email, still retains a huge deal of influence on marketing. So, it is needless to say that you should set a good email marketing strategy. Not that we haven’t talked about email marketing and why it is so effective before.  To carry out those practices, however, you surely need an ...

Getting irrelevant and meaningless results for your search query is frustrating. Needless to say, a lot of prospects are lost this way. There are ways to improve search relevance, though. Are you taking notes? What is Search Relevance? Search relevance is the degree of the accuracy of the relationship between the search query and the ...

Imagine you are in a store, a huuuge one, and you are trying to find what you are looking for. You begin your search and slowly get past many things that don’t catch your eye. There are too many options, and you get slightly overwhelmed. You think you are wasting your time and don’t think ...

Shopping habits and trends are unique to each generation. For years, marketing strategies have been developed around what motivates and interests Gen X and its predecessors. Now we have Gen Z, whose shopping habits, like most of their other characteristics, are nothing like those before them.  In an earlier post, we enlarged the characteristics of ...

Push messages are a critical part of omnichannel communication strategy. Did you know that you can increase your ROI up to 150% if you use them effectively? There are several ways to make the best out of this channel. Let’s learn how! Personalise, Personalise, Personalise The first rule of personalised communication is this: Don’t over-communicate. ...

A spin wheel pop-up can be a great conversion tool for your website. It’s a gamification marketing strategy that works by giving the user an opportunity to win something in return for their time and attention. The idea is to create a custom spin wheel with various prizes and then trigger the spin the wheel ...

Ho, ho, ho! The most wonderful time of the year, also known as the Mariah Carey season, is almost here! Prepare for the holiday shopping by getting to know who you’ll meet along the way. Meet the 4 Different Types of Holiday Shoppers Understanding different customer types is vital to building successful holiday shopping strategies ...

In our last two blog articles, we discussed the significance of customer engagement and the different types of customer engagement strategies you can implement to improve it. And with this article, we finalise the journey we set out to explore customer engagement. As vague a term as it seems, we made it clear that customer ...

We’ve already talked about the significance of customer engagement for your business. In a nutshell, it is basically what makes a business successful. If you haven’t read our article regarding the subject, you may take a look before we dive deeper into it. And now, we move along in our series with types of customer ...

It’s here, the final chapter of A Case of Sporting Goods. So far in this case study series, we’ve examined the challenges of the sports goods industry and went over winning strategies for the homepage, search areas, product and category pages. It is now time to close this case with the basket page and cross-channel ...

Previously in A Case of Sporting Goods, we’ve discussed the current state of the market and went over the homepage and search strategies to tackle its challenges successfully. It is now time for the penultimate chapter: Let’s discuss the winning strategies for the category and product pages! 📍 Winning Strategies for the Category Pages Often ...