In digital marketing, psychology plays a great role. Ecommerce personalization is key to connecting with your customers today, but there is more to just speaking directly to your audience. You need to really know them, and understand just how to persuade them into making purchases. That’s where consumer psychology and marketing mind-games come in. With ...

We hate to break it to you, but 404 pages are inevitable in any e-commerce store. In fact, the more complex your store gets, the higher the risk will be. 404 Pages are the blind alleys of your website, but they don’t need to be the last stop for your visitors if you have a ...

We know him from back when he was the CTO of our customer Elefant.ro. Now, fast forward to June, 2018 and he’s one of us now. So we decided to ask him how does Segmentify look like from the other side and from within: Could you briefly talk about yourself and the career path that ...

The checkout success page is the final step in the customer purchase cycle. Although it seems like it’s the least important of the Big Five, it’s actually very important. It’s the make or break page when it comes to turning first-time shoppers into occasional customers, and occasional customers into loyal ones! Imagine having a friend ...

Moving down the conversion funnel, the basket page is the last stop before your online customers complete their purchases. If your customers are already on the basket page, this means that you’ve done a good job convincing your customers to stay on your homepage, walk through your category pages, visit your product pages, and find ...

Today, ecommerce personalization makes it easy for companies to cater to each customer’s specific interests…when they know the customer. However, when first-time visitors arrive on site, it’s really more of a guessing game, one that even smart algorithms can’t always get right. After all, it’s not so easy to offer personalized product recommendations when you know ...

If you’re running an online store, you’re most likely familiar with the fact that your category pages are not the pages you reap the most benefit from. However, they’re an inevitable part of every customer’s journey, and if executed correctly, they have the ability to increase your online sales significantly. Category pages basically serve one ...

Your homepage is everything! It’s the first page your first-time visitors encounter and your loyal customers keep coming back to. Without a doubt, it’s safe to say that your homepage serves as your display window for online shoppers. What exactly is an effective homepage? The definition of ecommerce effectiveness is actually quite simple: conversion! However, ...

We were at Seamless Dubai to meet and discuss ideas about the future of ecommerce with professionals, business owners and vendors from the MENA region. Our CEO, Murat Soysal, participated in the organization as a keynote speaker, talking about the role of AI in ecommerce. The whole experience was highly informative and engaging for the shareholders. Here ...

As Segmentify, we proudly co-hosted Dubai Ecommerce Day along with our solution partner Microsoft on March, 29. Here are all the insights about the conference from Segmentify’s Kishmish Kaul from Dubai: ‘As a tech-savvy online consumer it was a highly educational and enlightening experience. As a consumer I used to mainly focus on the product ...

While there is no universal answer to what it takes to build the perfect eCommerce app, experts and B2B professionals certainly have their ways of distinguishing great from good systems. On today’s competitive market, it is exactly experts who have the last say on whether software pays off or not, which is why Segmentify is ...

It’s really cool to work on big data, artificial intelligence, machine learning and some other big stuff like that, but the way you’re showing it is always more important than what you’re doing underhood. That’s why, when I joined Segmentify team, I told myself that I will change -maybe it would be better to say ...