Budget optimisation in eCommerce is essential but also very time-consuming. For a long time, the traditional way has been to create a campaign, launch it, and then receive final results after the campaign ends – only to create a second campaign that will surely follow a similar path. However, in today’s fast-paced world of eCommerce, ...

The eCommerce space is full of data flowing fast and customers waiting for personalisation. Are you curious about how you should manage this data and provide solutions to your customers? Let’s dive into the real-time conversion analytics effects on your business. What is Real-Time Conversion Analytics? eCommerce analytics is the data that enables you to ...

“Recommendation Systems” have become increasingly popular in recent years. The concept has been repeatedly utilised in various industries, specifically dominating eCommerce platforms. The majority of eCommerce sites such as eBay, Amazon, Alibaba make use of recommendation systems to give customers personalised service with the products they are more than likely to love. Given data collected ...

Segmentify was beyond excited to host the eCommerce Manager of Celtic FC, John Bruce in the third vlog of the eCommerce Growth Show series three. John opened up about the critical factors involved in bringing their eCommerce operation back in-house and the key part that Segmentify played in contributing to a 300% increase in revenues! ...

If this title strikes you as a bold statement, let’s start the discussion with an example: You own a confectionery store, but so far you’ve only been selling rock candy. You want to introduce chocolates to your collection and you have a personal fondness for dark chocolates so you create a variety of dark delights ...

As digital marketing continues to evolve, paid advertising is becoming more prominent across all industries. Several major social media platforms already allow marketers to advertise to their audiences, but the dominant force in paid advertising is still Google. The ‘front door of the internet’ offers marketers a world of opportunity through their dedicated advertising platform, ...

This is one of the questions we get most often from our clients, so we’ll briefly explain the technology behind our super-accurate, personalized real-time recommendations. But before we continue, let’s address an important topic: First off, yes we collect and store online information from your visitors, and later use that information to recommend the most ...

A/B testing has been one of the greatest marketing strategies for many years. But in recent times, the game has changed. Ecommerce personalization has come to the fore, and many marketers now prefer it, believing that it is a more effective approach for onsite marketing. While A/B testing has traditionally been the go-to method for ...

Offline data is not to be forgotten in the ecommerce world. Successful ecommerce personalization rests heavily on the insights gained from customer data, and it may surprise some to learn how much they can gain from gathering information outside of the internet. By bringing your offline data back into the picture, it’s possible to strengthen ...

Think about all the factors that affect your sales in ecommerce. From your website optimization and copywriting, to your marketing strategies and brand voice, each touchpoint with your online customers is actually a decision process in itself. But no need to worry. There’s actually a simple solution to be able to always make the right ...

Do you track how visitors of your ecommerce website behave? Of course you do! Everyone knows how important analytics are. However, what most people don’t know is just how important non-click analytics can be for increasing conversions. What Is Behavioral Data and Why Are These Analytics Important? As the name suggests non-click behavioral data refers ...

The online world is very competitive and hard to survive whether you are a content based website or an E-commerce store. It’s hard to thrive in the online world if you don’t track, analyze and report your website data. Using Google Analytics is the way to make these happen. You can easily analyze your customers ...