In ecommerce, building strong customer relations is essential. When people are doing online shopping, they aren’t going to buy just anything from a site without doing a little research first. That research has a singular goal: Can the company be trusted to satisfy the potential customer’s needs? Companies who foster trust with their target audience ...

As your customers move down the conversion funnel, starting from your Homepage and continuing to your Category Page, the next place they will come to is your Product Page. This is where they actually get to view the products they love, and touch them through their screens. E-commerce websites with good track records on converting ...

Personalized product recommendations aren’t the results of a lucky guess.  Ecommerce personalization is all about tracking data from each individual visitor and matching them to their corresponding micro-segments to make well-informed recommendations on the basis of visitors’ online behaviors, browsing history and a mapping of their tastes and needs. With proper analysis, ecommerce stores can ...

If you’re running an online store, you’re most likely familiar with the fact that your category pages are not the pages you reap the most benefit from. However, they’re an inevitable part of every customer’s journey, and if executed correctly, they have the ability to increase your online sales significantly. Category pages basically serve one ...

Your homepage is everything! It’s the first page your first-time visitors encounter and your loyal customers keep coming back to. Without a doubt, it’s safe to say that your homepage serves as your display window for online shoppers. What exactly is an effective homepage? The definition of ecommerce effectiveness is actually quite simple: conversion! However, ...

One of the most pervasive problems in all of ecommerce is abandoned carts. People visit websites and clearly have some intention to make a purchase, enough so they put at least one product in their cart. Before that final step, though – before they actually become a customer and add to the company’s revenue – ...

No matter what your ecommerce or content site entails, whether it’s online grocery shopping or a dropship business, the name of the game is conversion. Conversion is the fundamental process of transforming a visitor into a client, and the conversion rate, or CR, is the key metric used to measure the success of your website. ...

The online world is very competitive and hard to survive whether you are a content based website or an E-commerce store. It’s hard to thrive in the online world if you don’t track, analyze and report your website data. Using Google Analytics is the way to make these happen. You can easily analyze your customers ...

Starting an ecommerce business is full of hard work and many challenges from beginning. There are bunch of decisions such as which types of products you sell, markets and customer segments you target and so on. After deciding how will your store look like, you need to answer a big question which will affect rest ...