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Category: Customer Engagement

How eCommerce Platforms Can Capitalise on Smart Search

Segmentify Launches Personalised Searchandising Solution The wait is over! Segmentify’s revolutionary Personalised Searchandising solution is about to go live. Before we dive into details about how you can join the waitlist, let’s discover all you need to know about personalised searchandising, also known as smart search, and how this solution is allowing eCommerce companies to ...

24 Jun 2021
“Seekers v Customers”, Raj De Datta Explains! – Raj De Datta

In the twelfth vlog of the eCommerce Growth Show, Raj De Datta, CEO and Co-Founder of Bloomreach, talks to Phill about succeeding as an entrepreneur, AI v ML, and introduces his new book, “The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences”! <span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” ...

01 Jun 2021
How Segmentify Contributed to a 300% Increase in Revenue of Celtic’s new In-house eCommerce Operation!

Segmentify was beyond excited to host the eCommerce Manager of Celtic FC, John Bruce in the third vlog of the eCommerce Growth Show series three. John opened up about the critical factors involved in bringing their eCommerce operation back in-house and the key part that Segmentify played in contributing to a 300% increase in revenues! ...

10 May 2021
Tim Educates Phill about D2C! – Tim Willis

In the eighth vlog of the fourth series of the eCommerce Growth Show, Tim Willis, Head of eCommerce, South West at Magento agency PushON, talks to Phill about all things D2C! <span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span><span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span><span data-mce-type=”bookmark” style=”display: inline-block; ...

30 Mar 2021
Maintaining Your CX In The Ever-Changing World of Digital Transformation! – Deri Jones

On this episode of the eCommerce Growth Show, Segmentify’s guest is Deri Jones. Deri Jones is an experienced tech entrepreneur and founder and CEO of thinkTribe, a fully independent performance testing and monitoring service company based in Canterbury, UK. thinkTribe focuses on helping brands with fast and error-free user experiences. They’ve worked with over 50 ...

03 Feb 2021
What Is “Conversation Marketing”? – Stephen Carl

Segmentify is excited to host Stephen Carl, founder of the Needle Movement, in our fourth series’s second episode. The podcast reveals the key metrics and methods behind the efficiency of conversation marketing. In addition, Stephen mentions the effects of conversion marketing on buyer’s choices and the key things about how to start and grow conversion ...

16 Dec 2020
Using Technologies’ Strengths to Build a Best-of-breed User Journey!

In the fourth vlog of the third series of the eCommerce Growth Show, Abbas Bari, Founder of Irish fashion brand iClothing, talks to Phill about how his background in development has helped him bring a number of best-of-breed technologies together including Segmentify, to continue driving forward the optimal user journey experience! Tune in to hear ...

15 Oct 2020
How Segmentify solved Sephora’s Complex Searchandising Needs!

In the newest episode of the eCommerce Growth Show, our host takes on how Sephora was battling to solve its searchandising needs and utilised Segmentify’s unique solutions. In addition, this show covers how Segmentify employs a significant position in helping clients address common eCommerce platform issues and gain the most out of their platform, delivering ...

15 Oct 2020
5 B2B Lead Generation Strategies That Actually Work

Competitors abound, so if you want your company to stand out, you have to find ways to market your brand. Work hard on your marketing plans so you can optimise your B2B lead generation strategies to create meaningful leads that result in client conversion. Your efforts will not just expand your company’s reach, but it ...

16 Jun 2020
Sam Salum, ex-Head of Brand Marketing at enterprise fashion brand Canal in Brazil, discusses the importance now more than ever to optimise omni-channel retail!

In our eighth episode of the second series of the eCommerce Growth Show, Phill is joined by Sam Salum, who recently returned to London from São Paulo! Sam shares her experience working with enterprise fashion and footwear retailers there, particularly focusing on the importance of “virtual stores” to improve omni-channel strategies! <span data-mce-type=”bookmark” style=”display: inline-block; ...

11 Jun 2020
How CPG brands can optimise acquisition and retention from senior buyers as a result of the global lockdown!

In our seventh episode of the second series of the eCommerce Growth Show, Phill is joined by Natalie James, Founder of eConceptConsulting as she shares her tips on optimising the customer journey for the new cohort of senior buyers that has grown in the wake of the global lockdown. Please share her podcast with your ...

09 Jun 2020
How to be turning the global lockdown into a positive for D2C brands

In our sixth episode of the second series of the eCommerce Growth Show, Phill is joined by Rachel Pryde as she shares her expertise on how smaller D2C brands can benefit from the current situation around COVID, leaning on her 7 years of experience working for brands and as a Senior Marketing Consultant at Practicology. ...

04 Jun 2020