We hate to break it to you, but 404 pages are inevitable in any e-commerce store. In fact, the more complex your store gets, the higher the risk will be. 404 Pages are the blind alleys of your website, but they don’t need to be the last stop for your visitors if you have a ...

Know your audience. No doubt you’ve heard it before, but taking action to really understand your customers is something that many companies still fail to do. In the current digital landscape, that’s a mistake that can cost your company a lot. It’s nearly impossible to establish a foothold in any industry if you don’t really know ...

Writing copy for ecommerce stores goes far beyond simple product descriptions. You can’t just describe what your products are. In fact, if you do that, you’ll be lucky to sell anything at all. Why? Because nobody wants to be sold to. People don’t like hard sales pitches. Moreover, it’s dull and uninspired. And that kind of writing won’t catch anyone’s ...

The essential core of successful ecommerce personalization is about offering genuine value to your customers. For customers to really appreciate that value, you must influence their perception on prices. This is a common marketing technique that is used throughout the service sector, such as bars using happy hours. The goal is to get customers to ...

Ecommerce personalization is no gimmick. Over the past few years, it has found its way into the heart of online marketing. Now, online retailers are battling with and learning from one another, all attempting to bring the most personalized service to their audiences. Machine learning allows ecommerce companies to deliver personalized product recommendations that actually get ...

Customers aren’t hanging around anymore. Reports on the attention span of online customers varies, but the common consensus is that we don’t have long to engage them. Many claim that people who are online shopping wait around for as little as eight seconds before deciding to navigate away again. Eight seconds. That’s all the time an ...

The checkout success page is the final step in the customer purchase cycle. Although it seems like it’s the least important of the Big Five, it’s actually very important. It’s the make or break page when it comes to turning first-time shoppers into occasional customers, and occasional customers into loyal ones! Imagine having a friend ...

Offline data is not to be forgotten in the ecommerce world. Successful ecommerce personalization rests heavily on the insights gained from customer data, and it may surprise some to learn how much they can gain from gathering information outside of the internet. By bringing your offline data back into the picture, it’s possible to strengthen ...

Moving down the conversion funnel, the basket page is the last stop before your online customers complete their purchases. If your customers are already on the basket page, this means that you’ve done a good job convincing your customers to stay on your homepage, walk through your category pages, visit your product pages, and find ...

Getting traffic is only the beginning. You need to convert those visitors to customers after they arrive on your site, otherwise the return on investment (ROI) won’t be worthwhile. Unfortunately, many ecommerce stores fail to do this. High expenses on marketing get harder to justify if it doesn’t yield the desired results. Luckily, this common ...

In ecommerce, building strong customer relations is essential. When people are doing online shopping, they aren’t going to buy just anything from a site without doing a little research first. That research has a singular goal: Can the company be trusted to satisfy the potential customer’s needs? Companies who foster trust with their target audience ...

Getting customers to the checkout is not the finish line. In ecommerce, a serious amount of money is left on the table at the last moment, as online shoppers leave before completing their purchase. Abandoned cart emails are a sure way to remind your customers about your last interaction and convince them to complete their ...