Getting traffic is only the beginning. You need to convert those visitors to customers after they arrive on your site, otherwise the return on investment (ROI) won’t be worthwhile. Unfortunately, many ecommerce stores fail to do this. High expenses on marketing get harder to justify if it doesn’t yield the desired results. Luckily, this common ...

Getting customers to the checkout is not the finish line. In ecommerce, a serious amount of money is left on the table at the last moment, as online shoppers leave before completing their purchase. Abandoned cart emails are a sure way to remind your customers about your last interaction and convince them to complete their ...

As your customers move down the conversion funnel, starting from your Homepage and continuing to your Category Page, the next place they will come to is your Product Page. This is where they actually get to view the products they love, and touch them through their screens. E-commerce websites with good track records on converting ...

Personalized product recommendations aren’t the results of a lucky guess.  Ecommerce personalization is all about tracking data from each individual visitor and matching them to their corresponding micro-segments to make well-informed recommendations on the basis of visitors’ online behaviors, browsing history and a mapping of their tastes and needs. With proper analysis, ecommerce stores can ...

Today, ecommerce personalization makes it easy for companies to cater to each customer’s specific interests…when they know the customer. However, when first-time visitors arrive on site, it’s really more of a guessing game, one that even smart algorithms can’t always get right. After all, it’s not so easy to offer personalized product recommendations when you know ...

If you’re running an online store, you’re most likely familiar with the fact that your category pages are not the pages you reap the most benefit from. However, they’re an inevitable part of every customer’s journey, and if executed correctly, they have the ability to increase your online sales significantly. Category pages basically serve one ...

As the old saying goes, “You can’t be everything to everyone.” This is true in retail and ecommerce just as much as any other aspect of life. If you are operating an ecommerce store or looking at jumping into business for yourself then you are probably struggling with how to drive customer engagement. Do you offer ...

Your homepage is everything! It’s the first page your first-time visitors encounter and your loyal customers keep coming back to. Without a doubt, it’s safe to say that your homepage serves as your display window for online shoppers. What exactly is an effective homepage? The definition of ecommerce effectiveness is actually quite simple: conversion! However, ...

One of the most pervasive problems in all of ecommerce is abandoned carts. People visit websites and clearly have some intention to make a purchase, enough so they put at least one product in their cart. Before that final step, though – before they actually become a customer and add to the company’s revenue – ...

In eCommerce, driving revenue is often considered the culmination of strategic efforts to boost traffic. However, businesses can increase their profits by looking at their existing customer base. The key is to increase their average order value (AOV). This metric is the average value of your online sales, which can be calculated by dividing the ...

Running an eCommerce store means catering to hundreds or even thousands of online demands all at the same time. Unless you’re running a hand-made items store targeting a very niche audience, having a large number of products usually helps convert your visitors into customers. This is especially true for marketplaces, but it can also sometimes ...

You’ve already experienced it. You were online, searching for something, possibly on an ecommerce store, and then suddenly you noticed related ads popping up. As you navigated around the web, the products you were looking at begin to show up everywhere you go. When you go to search for something else in Google, the autocomplete ...