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Segmentify Blog

Behavioural Segmentation: Definition, Benefits, Examples (2023)

What is behavioural segmentation? What are its benefits? And perhaps a more pressing matter, what are...

07 Sep 2023
5 Best Google Optimize Alternatives 2023

Google is sunsetting its A/B testing and web experimentation tool, Google Optimize and its larger enterprise...

04 Sep 2023
Google Optimize Sunset: Everything You Need to Know

Ready or not, Google is pulling the plug on its testing platform on September 30, 2023....

31 Aug 2023
Personalised Emails: Benefits and Examples

With innumerable promotional emails vying for your audience’s attention, how do you ensure that your message...

23 Aug 2023
Top Customer Segmentation Examples Marketers Should Know

What comes to mind when one thinks of Customer Segmentation? Right off the bat, you may...

15 Aug 2023
The Ultimate Guide to Gamification in Marketing

Whether it’s the thrill of conquering a virtual realm or the satisfaction of unlocking new levels,...

14 Aug 2023
Black Friday Email Marketing Strategy Best Practices 2023

Who here has their Black Friday 2023 shopping wishlist ready already? 🙋‍♀️🙋‍♂️🙋 Black Friday is an...

04 Aug 2023