Over the decades, traditional customer segmentation strategies have given way to a multifaceted approach that transcends...

Having been over what behavioural segmentation is, its benefits, and the 5 most important behavioural segmentation...

What is behavioural segmentation? What are its benefits? And perhaps a more pressing matter, what are...

Google is sunsetting its A/B testing and web experimentation tool, Google Optimize and its larger enterprise...

Ready or not, Google is pulling the plug on its testing platform on September 30, 2023....

With innumerable promotional emails vying for your audience’s attention, how do you ensure that your message...

What comes to mind when one thinks of Customer Segmentation? Right off the bat, you may...