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Segmentify Blog

You Can’t Afford to Ignore Website Engagement Data: Here’s Why

Have you ever considered that you might be leaving money on the table by ignoring website...

17 May 2023
GA4: Everything You Need to Know Before July 1, 2023 | Webinar Notes | Ian Lewis

On April 27, Segmentify and Launch came together for the latest edition to eCommerce Growth webinars:...

09 May 2023
21 Ways to Reduce Cart Abandonment

As we all know, one of the most important criteria for measuring the success of an...

04 May 2023
Get Personal or Get Lost: The Unbeatable Advantage of Personalisation 

Knowing your customers’ favourite snack or drink can be the difference between them clicking “buy” or...

27 Apr 2023
Marketing Lessons from Shakespeare: The Bard’s Guide to Engaging with Customers

Embark on a captivating journey where the literary genius of William Shakespeare meets the world of...

20 Apr 2023
Segmentify Sustainable Development Goals (SDGs) Report 2022

Although we have appreciated the values of sustainable development since our company was established, we have...

13 Apr 2023
Ryanair’s Approach to Customer Interaction and Marketing

Ryanair has a reputation for being one of the most engaging airline accounts on Twitter due...

13 Apr 2023