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Segmentify Blog
You Can’t Afford to Ignore Website Engagement Data: Here’s Why
Have you ever considered that you might be leaving money on the table by ignoring website...
GA4: Everything You Need to Know Before July 1, 2023 | Webinar Notes | Ian Lewis
On April 27, Segmentify and Launch came together for the latest edition to eCommerce Growth webinars:...
21 Ways to Reduce Cart Abandonment
As we all know, one of the most important criteria for measuring the success of an...
Get Personal or Get Lost: The Unbeatable Advantage of Personalisation
Knowing your customers’ favourite snack or drink can be the difference between them clicking “buy” or...
Marketing Lessons from Shakespeare: The Bard’s Guide to Engaging with Customers
Embark on a captivating journey where the literary genius of William Shakespeare meets the world of...
Segmentify Sustainable Development Goals (SDGs) Report 2022
Although we have appreciated the values of sustainable development since our company was established, we have...
Ryanair’s Approach to Customer Interaction and Marketing
Ryanair has a reputation for being one of the most engaging airline accounts on Twitter due...