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Getting irrelevant and meaningless results for your search query is frustrating. Needless to say, a lot of prospects are lost this way. There are ways to improve search relevance, though. Are you taking notes?

Key Takeaways

What is Search Relevance?

Search relevance is the degree of the accuracy of the relationship between the search query and the search results. In other words, it’s the measurement of relevant results you are able to give to the user.

Why is Search Relevance Important?

At this point in history, “search” is a natural instinct. We practically search for everything on the Internet or head directly to a website’s search box. In fact, the search bar is the first stop for 43% of eCommerce visitors.

The results of a search are quickly discarded if they do not appear relevant immediately. Non-relevant search results are huge turn-offs for visitors. It’s been reported that 68% of customers would not return to a website with poor search experience.

Providing visitors with relevant results aligned with their queries and interests will increase their satisfaction, engagement, and even their likelihood of converting. An effective UX design should therefore encourage users to search first and then navigate through the results.

9 Must-Implement Strategies to Improve Search Relevance

Okay, so how do you optimise search relevancy?

1. Write for Your Target Audience First

It may sound like a no-brainer; however, many businesses get this wrong about search relevance. The first rule of improving search relevance is writing content for your target audience rather than the general public.

2. Use Keyword Research to Understand Search Intent

Search analytics can help you analyse search behaviour and understand search trends, non-performing keywords, typo and synonym effectiveness, popular and no-result searches, etc. You can then use this information to optimise your search experience.  

3. Optimise Your Title Tags and Meta Descriptions

Using the correct keywords in your product titles and descriptions will not only optimise your onsite search experience but will also improve your website ranking for search engines.

4. Structure Your Content Using Headlines and Subheadings

Headings and subheadings help break down content into meaningful and easy-to-digest sections so that it’s easier for the reader to scan the page. Don’t forget that better content for users means better content for SEO.

Structuring your content will also allow your onsite search solution to do a better job of bringing relevant results.

5. Use Personalised Images and Videos

If you think about it, search is a visual experience. Customers, quite literally, want to see the results. One of the best ways to improve the relevance of search and increase customer engagement is to turn your search box into a live billboard! 

For the best results, product images should show up during the search and the results should be an intersection of the search query, search intent and the customer’s personal tastes. 

The same goes for video content as well. In fact, using videos for banners in the search box is a wonderful way to boost engagement.

An online fashion store’s search box is shown. On the left popular categories and top keywords are listed. On the right, popular products are shown with pictures. A static banner shows some other products from the store at the bottom.

6. Use Relevant Search Filters

It turns out that 34% of websites limit the customers’ search experiences due to their poor search filters. Search filters help users narrow down their search results, but they can only do so if they are relevant and align with the customer’s search intent. Offering relevant search filters improves the customer experience and accelerates your conversion rates!

7. Understand Ambiguous and Fuzzy Search Queries

Users don’t always use the clearest keywords while searching. Or they make unintentional typos—which happens a lot during mobile searches. Just because users make mistakes does not mean you’re off the hook. Customers expect relevant search results.

Here are a few ways to overcome fuzzy search:

8. Monitor Your Click-Through Rate (CTR)

Search analytics can also help you understand which elements in your search box or search results page are working better than others. Understanding which content is generating more clicks is essential to understanding what customers deem relevant.

9. Conduct A/B Tests

Never ever forgo A/B testing when you’re working on an optimisation project. Constantly monitor the changes you’re making to the search box and search results algorithms you’re using to see if you’re getting the desired results.

What’s Next?

The search function is a natural instinct for customers from different demographics. How well it works reflects your brand’s image. That’s why you need to constantly improve and optimise the relevance of your search. 

Are you somehow still not convinced of how vital email marketing is to your marketing strategy? Or do you think it’s a thing of the past? Well, email marketing is definitely bigger than you think, especially when it’s personalised.

Without further ado, here are 35 email marketing statistics that you need to know:

Email Marketing is Integral to Any Marketing Strategy

When Done Right, Email Personalisation Will Make You Shine

Wrapping Up

Email marketing is one of the most effective marketing strategies that eCommerce companies can implement. When these emails are personalised towards your customers, this is even better.

Stay tuned for our next article about the Email Marketing KPIs you should absolutely know!

Imagine you are in a store, a huuuge one, and you are trying to find what you are looking for. You begin your search and slowly get past many things that don’t catch your eye. There are too many options, and you get slightly overwhelmed. You think you are wasting your time and don’t think well about your experience. So, you ask one of the employees to help you find what you’re looking for and expect that they get what you exactly need and walk you through the rest of the experience. What a relief, right?

Well, personalised search is better than that. And we will talk about its benefits and how to optimise it and create better customer experiences.

Key Takeaways

Personalised search is the set of results tailored to each searcher’s data, including their location, online behaviours, purchase and search history, and any information available. It prevents visitors from going to another website and increases the possibility of them leaving an eCommerce site having bought something.

Back to the store example: Such a convenient shopping experience to have a personal assistant by your side, right? It’s the number one benefit of personalised search. That means higher revenue, improved customer engagement, better conversion rates and customer lifetime value. 

Use Customer Data to Improve the Customer Experience

Data is essential to personalisation and a good customer experience. Customer data shows you what kind of experiences your customers have. Any information can be used and analysed to understand your customers better—from their interests to their shopping habits, the customer journeys and what kind of experience they previously had. That way, you can optimise your search and customise it to your visitors’ unique needs.

Read More: Gen Z Search Behaviour: How to Understand and Optimise?

Understand What Your Customers Want

You should take careful note of your customers’ feedback and take action accordingly. The way to do that is to give an ear to their feedback while analysing their purchase and search behaviour and their customer personas. 

Use Customer Data to Improve Search Relevance

After analysing the said data, you’ll have an insight into your customers’ wants. Use that insight to improve your search and show relevant recommendations, both in the search box and the search results page.

Offer a Personalised Experience

After all, personalisation is the key that we are looking for. All we’ve discussed is possible through personalising content and recommendations based on each customer’s unique interests and shopping habits.

Google Search Console

This tool helps you see how many times your site was seen or clicked and its position on Google Search. It alerts you when an issue on your website needs to be fixed. It also comes with free training videos about how to increase your site’s traffic and how to optimise it. 

Google Analytics

It is a set of tools that gives you in-detail analysis of your site. Collecting the data from your site and apps, and creating a report for you, it helps you have a better understanding of your business and make more grounded future decisions. 

Segmentify

Segmentify provides the most relevant and accurate search results via search analytics as it paints a clear picture of customer search behaviour and intent. It allows customising search box and search page results with the help of rule-based boosting..

And with Segmentify Analytics, have deeper insight into your website and see real-time data of your products, like how many times they have been clicked, added to the cart etc. This insight will help you improve your search box and search page personalisation, resulting in a higher conversion due to the most relevant results.

Watch: How Segmentify Solved Sephora’s Complex Searchandising Needs

Bing Webmaster Tools

They focus on increasing the traffic to your site with its SEO tools and providing in-detail reports with in-depth information about your website, such as what attracted the customers to it and what they are looking for. 

Yandex Metrica

It is a versatile data analysis tool that gives you in-detail information about your target audience and visitors and analyses visitor behaviour. You can have a performance analysis with real-time data. 

How to Improve Customer Experiences?

Use Customer Data

We already talked about customer data and its importance. You need to know your customers and understand their needs based on their personal data, including gender, location, age etc. Utilise all this information to create better customer experiences and decide on the changes you need to make or map out a new strategy for customer engagement.

Understand Customer Journeys

Keep track of what they are searching for and which products they are looking at the most, they are adding to the cart and finally purchasing or leaving in the cart. 

Personalise the Experience

76% of customers prefer businesses that provide personalised experiences. So, tailoring your website and customer service to each customer is essential to engaging customers and encouraging them to repurchase. 

Create relevant and personalised customer experiences across all channels from the beginning of the first visit until after the check-out process. 

Tools and Resources for Improving Customer Experiences

UX Research Tools

Building a strategy and working for customer experience is necessary. Yet, without doing research, your basis won’t be as strong. You need to know your customer’s needs and expectations to create relevant and personalised customer experiences. UX research tools are great helpers and provide you with a deeper insight into the situation of your user experience so that you can have a solid foundation on which to base your work. 

Customer Experience Platforms

These platforms help businesses understand customer journeys. Here are a few things you need to look for in CX platforms:

User Testing Tools

These tools help you evaluate the experiences users have with a product and identify possible problems with the experience and product.

Wrapping Up

Businesses that deliver personalised customer experiences have stood out from their competitors for a while now. In fact, the ones that don’t provide personalised experiences fall short of meeting customer expectations. Personalising search and customer journey is key to a satisfied customer, while data evaluation is necessary to provide relevant search results and optimise the customer experience.

Shopping habits and trends are unique to each generation. For years, marketing strategies have been developed around what motivates and interests Gen X and its predecessors. Now we have Gen Z, whose shopping habits, like most of their other characteristics, are nothing like those before them. 

In an earlier post, we enlarged the characteristics of Gen Z and how those characteristics can be adopted for better marketing. Before we go any further, you might want to learn more about Gen Z here: Gen Z Search Behaviour: How to Understand and Optimise? 

Key Takeaways

What Motivates Gen Z?

Although it seems like it is not easy to satisfy Gen Z and set them in motion when you know what motivates them and project that insight onto your strategies, it is only a matter of time before they take notice of your brand. 

Gen Z values authenticity the most. The brands with candour stand out among the others and give a sense of reliability, which is another thing that motivates them. 

How to Reach Gen Z?

Social Media

Having been born into an online world, Gen Z is native to social media and uses it daily for communicating, socialising, or shopping. Therefore, be where they are to keep up with them.

Instagram

Gen Z makes up 30% of all Instagram users. As well as looking at and interacting with posts they like and exploring new content thanks to the explore page, they enjoy spending time in their DMs and looking at stories. Create short-form videos, try interesting filters, focus on your stories, and collaborate with other brands and influencers.

YouTube

Gen Z loves videos, either short ones on Instagram and TikTok or longer ones on YouTube. Considering that YouTube has become somewhat like another search engine, it’s for your benefit to get your brand a place on YouTube.

Create visually appealing videos of quality. Avoid unnecessary lengths if you can clarify your point in a few minutes. And don’t forget that you have eight seconds to grab their attention. So, make sure the first seconds of the video are well-used. 

TikTok

As one of the most popular social media platforms, TikTok experienced rapid growth during the pandemic when its users increased dramatically. It is a platform more open to any kind of fun and ‘weird’ content. Get a TikTok business account to showcase your brand’s most creative, fun and authentic side within your TikTok videos. 

Read More: TikTok Marketing Strategy Tips

Snapchat

Snapchat is a messaging platform that allows people to send images and videos that disappear after opening. It is mostly used for providing more privacy and hasn’t lost its popularity over the several years. It is great and rich in its marketing capabilities. The key is to create a sense of exclusivity around your content in order to keep your target audience engaged. 

BeReal

Although the app is quite new, it is almost certain that it will be the next popular platform. Its name reflects the atmosphere it offers to its users: authenticity.

BeReal offers a spontaneous sharing of the moment with friends, away from the highly produced content of Instagram and YouTube. You can share a backstage glimpse into your brand and get more intimate with your community. You can create organic and simple, yet powerful campaigns with your daily updates. 

Word of Mouth

Gen Z loves sharing it with their circle of friends or family when they love or hate a brand. They trust their friends’ recommendations and feedback, and they don’t want to miss out when a friend or family member comments positively about a brand, a product or a service.

Loyalty programs and rewards are some ways to carry out this strategy. Still, a more powerful way is handing out promo codes, given at the end of a purchase, which is required to be shared with and used by others for the initial customer to actually gain a discount. 

Known as one of the most powerful marketing strategies, word of mouth is even more powerful on social media. Building a relationship with your customers will make them more likely to interact with your content and reach out to you on DMs or posts regarding anything, which in turn helps you with your strategy.

Influencers

When we say influencers, don’t think about the ones who own million-dollar cars and houses. Gen Z likes to see real people at their realest, so they will not engage with content that is low on authenticity. To capture their attention, focus more on micro and nano influencers. Your zoomer customers already know what you are up to, so instead of people who will exaggerate your product, you will need someone who’ll share their genuine opinions about it and your brand.

User Generated Content (UGC)

It is not only the influencers you can rely on to promote your brand. Gen Z thinks photos and videos help them greatly in their purchasing decisions. Create fun and engaging hashtags that encourage your customers to share your products and their real-time experience with your brand. Enabling customers to share photos or videos of your product, besides the written reviews, also has so much potential you wouldn’t like to miss.

5 Marketing Strategies to Capture Gen Z’s Attention

1. Create a social media strategy

You need to consider a few things while marketing to Gen Z on social media. Being open and clear about your values and the backstory of your brand, rather than using social media for solely promoting your products, is essential to earn your customer’s trust. Don’t limit yourself to formality, speak their language and don’t be hesitant to use slang and emojis, but remember that they’ll sense it if you’re forcing it.

2. Produce video content

It is the age of visual content! With almost every platform making it possible to create bite-sized videos, there are many ways to attract Gen Z. TikTok, on its own, is surely a gem. Still, reels and stories on Instagram and short videos on YouTube are other options to expose your brand to users. Use filters and join trends to take your place among the featured content.

3. Go live on social media

Live broadcasts enable real-time interaction between a brand and a customer. It is a way to invite your customers behind the scenes of your brand so that they will feel included and see that you are more than a brand. 

4. Use emojis and GIFs

Emojis and GIFs may be the most used forms of visual content. Use them to either react or respond to your customers and to jazz your content up. You can also consider using them to make a statement about a currently trending topic or an event.

5. Collaborate with other brands

You have your own language and strategies to reach your audience, which may sometimes limit your voice. Collaborating with brands that are also aware of cultural, social and environmental issues is an opportunity to serve new experiences and expand your reach to larger audiences.

Personalise It!

One of the biggest motivators for Gen Z is personalisation. They love when they feel like a brand knows them and shows relatable content. As much as you care about showing relevant ads, you must care about providing a fully personalised shopping experience.

Want your customers and prospects to feel like you are talking to them personally? Then you must adopt personalised email marketing! Let’s discover how you can start email personalisation.

Key Takeaways

3 Steps of Email Personalisation 

There are multiple steps to take when personalising the emails you send your clients. While you might not see the results in a day, it goes without saying that building a relationship with your customer base will reap the rewards that you are looking for in the long run.

So, what are these steps?

1. Use the recipient’s name.

Make sure to use your recipient’s name, both in the subject line and in the content of your email.

By doing this, you are indicating to the recipient that you know who they are. You are invested in ensuring they are not receiving generic emails that other companies are sending and making your customers feel like they are important to you.

A simple Hey or Dear <First Name> in the subject line can boost your open rates by around 40%.

2. Use dynamic content.

Everyone has been in a situation where you have three different emails from 3 companies that use the same ESP (Email Service Provider) with the same content. And then they proceed to move them all into spam—no surprises here.

It is nice to have a clear and concise receipt email that is always the same. However, if you are trying to capture my attention, having different emails with different content every time goes a long way.

This is the case with most, if not all, of your customers, who expect different and accurate content every time. 

Manually achieving this is possible if you have three customers signed up to your mailing list, where you can curate the content you are sending. However, this is virtually impossible if you have a customer base of thousands. 

Personalised banners, products, and content in your emails… Many tools ensure that people who receive your emails get a personalised and customised email every single time, which we will go into more detail about as we advance.

3. Use triggered emails.

A solid email flow is a must to keep your customers up-to-date and be constantly in touch with them. Triggered emails are a big part of this.

Sending an email after purchase with the order id is standard practice. However, adding alternative products to what they have ordered to that email goes a long way. This will capture your customer’s attention and might even sell more products that your customers might still need to purchase.

For example, sending batteries to customers who bought RC Cars from your store will not only make them feel like you are looking out for what is best for them by removing the inconvenience of finding batteries for their product, but get you a repeat customer who will prefer your store over the others. 

What’s Next?

Don’t forget to come back for more information on email marketing and personalised emails. Next week, we are looking into some mind-blowing email marketing statistics you absolutely need to know about.

Like any generation, Gen Z has several traits that set them apart in terms of how they behave while making purchases and doing a search. Being the digital native generation influences their search behaviour significantly. But how can marketers use this to shape their brand for this generation?

Key Takeaways

Who’s Gen Z?

Gen Z is the generation that follows Millennials and comes before Generation Alpha. The early 2010s are used as the ending birth years by researchers and the general public, whereas the mid to late 1990s are the starting birth years. According to Pew Research, Gen Z is considered to be born in the years 1997 – 2012. The majority of Generation Z’ers are descendants of Generation X. 

What Are the Unique Characteristics of Gen Z?

Digital Natives

Gen Z is the first generation to have grown up without dial-up internet or mobile phones that resembled bricks. They have spent their entire lives communicating with people via various social media networks since they were raised with the notion that they could talk to anyone in the world at any time. 

Electronics, which were a luxury to their parents and older siblings, have always been a requirement for this generation to function in the modern world. They have also been labelled neo-digital natives due to their aptitude for technology.

Short Attention Spans

Compared to the previous generations, Gen Zs have an attention span of roughly 8 seconds, whilst the average attention span of millennials is slightly longer, at 12 seconds. This might be because, unlike Gen Z, they did not always have easy access to technology during their formative years.

Visual Learners

In recent years, the average attention span has shrunk by 25%, and 65% of pupils learn best visually. Due to social media, youngsters are becoming less interested in text and more interested in video-based media, which keeps their attention and aids in retention.

For Gen Zers, there isn’t much difference between their online and offline experiences. Therefore training, development, and learning procedures must change and rely heavily on diagrams, infographics, photographs, mind maps, and other visual aids.

Independent

The propensity of Gen Z for independent labour sets them apart from their Millennial peers. The competitive character of Gen Z leads to their desire to take charge of their own destiny and not depend on others for their success, in contrast to millennials, who are all about collaboration. 

What Does This Mean for Marketers?

Be reachable on multiple platforms

Gen Z is active on many social media platforms; therefore, it is essential to be present on several social media sites for brands. This means that multi-channel marketing is more than just a one-size-fits-all endeavour. Marketers frequently duplicate a campaign and spread it out over several media. 

When producing content for TikTok, keep the platform’s users in mind. The same applies to Facebook, TV, Twitter, Snapchat, Instagram, and LinkedIn. These audiences are in no way similar to one another. In fact, Gen Z favours businesses that use each social media platform in a distinctive way.

Prepare content in multiple formats

As previously mentioned, Gen Z are visual learners. Therefore, visual content is more appealing to them than to other generations. This means they consume more visual and video content. 

In addition to written and audio content, it is a great marketing strategy to include videos, GIFs, etc. Many brands open TikTok accounts to appeal to their Gen Z customers by sharing short video content. 

Be a trustworthy source of information

Gen Z is more likely to support companies with a strong commitment to the issues that matter to them. Shopping and interacting with their favourite companies are ways for Gen Zers to express their values. 75% of Gen Z respondents to recent research responded that being politically or socially active is essential to their identity. These consumers are more socially conscious than any previous generation. Using social media to tackle difficult problems and contribute to the greater good, Gen Z looks to their favourite companies to do the same.

In addition to trusting the brand, this generation also gives high importance to the sources of information they get. They are more likely to research the source and don’t accept all information as true. Therefore, brands should be transparent with their statistics and advertising campaigns.

How Can Marketers Optimise for Gen Z’s Search Behaviour?

Create interactive content

Make sure marketing campaigns encourage Gen Z’s participation because they enjoy feeling like a part of a broader picture. These customers prefer direct interaction with their favourite businesses.

This generation wants engagement and the impression that the business created the content with them in mind. This indicates that it would be wise to involve them in projects of a greater size. Even though you might only publish one or two of them each year, if they appeal to this younger readership, people will remember them. This indicates that they’ll probably contact you again in the future.

Create content, not advertisements

Gen Z wants to absorb content and decide for themselves whether or not to purchase it. They seek fresh knowledge and a more effective method of operation. They are also a little more willing to spend than millennials. 

One reason why Gen Z loves influencers is because of this. They want advertisements to be engaging, talk directly to them, and not be overtly product-placement-focused.

Optimise website navigation

This generation has the shortest attention span. So if you want to catch their attention, you have the least amount of time to do so. Creating an easy-to-navigate website would make them find whatever they want easier and faster, increasing their satisfaction with the website.

Gen Z needs to be able to find what they’re looking for quickly and decide on what they are purchasing swiftly. Creating a personalised search box that would make them find what they are searching for is the key to gaining more customers from this generation.

Create content that is accurate and trustworthy

When Gen Z interacts with businesses, they demand complete transparency and social responsibility. They are very aware, naming social media as their primary source of information to learn about new products. You need to match your brand with the causes and values that are significant to this generation if you want to connect with a group that is so committed to activism, sustainability, charitable giving, and truth-seeking. By highlighting your brand’s distinctive beliefs and offering critical education from a reliable source through customised storytelling and compelling content, influencers are a terrific method to demonstrate that alignment.

If your company wants to cut through the digital noise, set itself apart from the competition, and legitimately create connections and trust with Gen Z consumers where they are, influencers should be a significant component of your Gen Z marketing approach. Marketing to Generation Z is about gaining their trust through connections, community, and shared values.

Read More: 5 Ways Your Brand Can Support Sustainable Practices

Wrapping Up

In conclusion, Generation Z has different behaviours that brands should consider. They care less about the price and more about what the brand stands for, their unique marketing strategies and the easiness of the process. 

For brands to catch the attention of Gen Z and keep them on their website, they must have personalised search tools. Personalisation is widely positively accepted by this generation. Therefore, offering them a personalised search experience would make them find what they are looking for more efficiently and faster, which is what they want.

Try out our Personalised Search tools to get the attention of your Gen Z customers and offer them the best search results ever!

A spin wheel pop-up can be a great conversion tool for your website. It’s a gamification marketing strategy that works by giving the user an opportunity to win something in return for their time and attention. The idea is to create a custom spin wheel with various prizes and then trigger the spin the wheel pop-up on your website with a predefined activity.

Key Takeaways

8 Reasons You Should Use a Spin the Wheel Campaign

Spin the Wheel pop-up campaigns are designed to engage with customers and get them to take action in some way. They are usually used as a promotion or giveaway, but they can be used for any occasion or reason. The best spin the wheel campaigns have the following qualities:

Want to learn more about gamification? Grab your FREE copy of Segmentify’s comprehensive guide!

1. Attracts a wider audience

2. Instantly grabs attention

3. Entices visitors with a chance to win

4. Easy to create and implement on your website

5. Breaks away from the usual pop-ups your visitors see

6. Opportunity to customise your brand offerings and surprises

7. Improves lead conversion and email subscriptions

8. Improves sales by reducing cart abandonment

How to Create the Best Spin the Wheel Pop-Up Campaigns in 5 Steps

When it comes to actually create a Spin the Wheel campaign, there are a few things you need to consider before you can start spinning:

1. Identify the audience and the goals of your campaign

Audience: Who is your target market? Who will you be targeting with this campaign?

Goals: What do you want to achieve with this campaign? How will it benefit your business?

2. Create a custom Spin the Wheel with prizes that are relevant to your business

Discover how the bookstore giant D&R increased AOV by 73% with eCommerce gamification during Black Friday.

Create a custom spin wheel pop-up with prizes that are relevant to your business. For example, if you own a restaurant, offer gift cards as rewards for landing on certain spots on the wheel. If you’re selling yoga mats, give away free yoga lessons or other fitness products as prizes.

3. Change Spin the Wheel pop-up’s design to match your brand’s personality

A spin wheel is an excellent way to increase conversion and email subscription, but it doesn’t have to look like any other spin wheel you see out there in the market today. Instead, consider changing up the design so that it fits within your brand identity and personality.

If your company is known for being fun, quirky and creative, then consider adding graphics like a rainbow or a unicorn to make it stand out from other wheels. If your company is serious and professional, try incorporating solid colours instead of neon ones into your design.

4. Use clear CTAs on the spin wheel design

A clear call-to-action (CTA) means it’s easy to spot what action you should take after landing on a specific result. For example, “Click here to claim your prize!” or “Enter your email address now!”. These CTAs tell people precisely what they need to do next to win a prize or receive more information about your product or service.

Don’t use generic CTAs like “Click here!” or “Submit!”. These CTAs don’t tell people exactly what they need to do next. Instead, use clear CTAs that give them a sense of what will happen when they click on them.

5. Promote and share your custom spin wheel

Promote your Spin the Wheel campaign through social media, email marketing and blog posts. Try using different types of content for each platform to reach different audiences and get them excited about playing. For example, if you’re using Facebook ads, use videos or photos instead of text-based ads when possible because they’re more engaging for users.

Wrapping Up

Spin the Wheel is an interactive gamified marketing tool that gives visitors a prize in exchange for their email addresses. They enter their email addresses for a chance to get a discount, free shipping or anything you’d like to give by spinning the wheel.

Spin the Wheels are excellent tools to increase conversion and email subscriptions. If you wish to know more about how to use Spin the Wheel, you can always contact us 😉

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