Have you ever considered that you might be leaving money on the table by ignoring website engagement data? Don’t worry if the phrase “engagement data” leaves you feeling lost and confused —you’re definitely not alone. It’s easy for businesses to overlook the importance of tracking engagement data, but doing so can mean missing out on ...

On April 27, Segmentify and Launch came together for the latest edition to eCommerce Growth webinars: From Data to Revenue. The webinar was made of two parts: The following are our notes from the latter half of the webinar. Meet Ian Lewis  Starting his digital marketing career in SEO, Ian Lewis is currently working as ...

You might be struggling with acquiring new customers. Or, you might be satisfied with the outcomes of your customer acquisition efforts, but still wonder why your customer lifetime value doesn’t make up for your high CAC. In this case, you might need to reconsider your strategies to improve CAC. Here are some effective strategies to ...

You think you know everything about your customers when you gather all the data that you can. But what if you don’t actually know them that well, and the data you collected is “Bad Data”?  Let’s discover what “Bad Data” means for eCommerce and how to avoid it: The Challenge with Personalisation Bad data is ...

Seeing that you are acquiring a good amount of customers is great. But is it really that great if you spend more than you gain? If you do, that would mean you are acquiring customers at your business’s cost. Understanding your customer acquisition cost (CAC) and seeing how much a customer will cost you is ...

Even though it is one of the most important metrics to follow in digital marketing, there seems to be some need for clarification about what Conversion Rate Optimisation (CRO) is and how to improve conversion. Let’s learn! What is Conversion Rate Optimisation? Conversion Rate Optimisation (CRO) is a key marketing strategy for growing your business, ...

The digital space is changing; brands and advertisers are entering a new era where they must learn how to function in a cookieless world. Conversations around data privacy have been ongoing for decades, and we’re about to see some major changes at a scale never seen before. What are these changes? What does “cookieless tracking” ...

The eCommerce space is full of data flowing fast and customers waiting for personalisation. Are you curious about how you should manage this data and provide solutions to your customers? Let’s dive into the real-time conversion analytics effects on your business. What is Real-Time Conversion Analytics? eCommerce analytics is the data that enables you to ...

“Recommendation Systems” have become increasingly popular in recent years. The concept has been repeatedly utilised in various industries, specifically dominating eCommerce platforms. The majority of eCommerce sites such as eBay, Amazon, Alibaba make use of recommendation systems to give customers personalised service with the products they are more than likely to love. Given data collected ...

Segmentify was beyond excited to host the eCommerce Manager of Celtic FC, John Bruce in the third vlog of the eCommerce Growth Show series three. John opened up about the critical factors involved in bringing their eCommerce operation back in-house and the key part that Segmentify played in contributing to a 300% increase in revenues! ...

If this title strikes you as a bold statement, let’s start the discussion with an example: You own a confectionery store, but so far you’ve only been selling rock candy. You want to introduce chocolates to your collection and you have a personal fondness for dark chocolates so you create a variety of dark delights ...

As digital marketing continues to evolve, paid advertising is becoming more prominent across all industries. Several major social media platforms already allow marketers to advertise to their audiences, but the dominant force in paid advertising is still Google. The ‘front door of the internet’ offers marketers a world of opportunity through their dedicated advertising platform, ...