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Written by Segmentify

18 January 2024

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Econea and Segmentify’s Dynamic Partnership Reduces Bounce Rate by 6x

With a decade-long presence as a leading figure in the Czech biocosmetics market, Econea is committed to championing a sustainable and healthy lifestyle. On its journey towards a better customer experience, Econea encountered a notable hurdle in the form of an unresponsive search box.

Revenue

After 2 weeks, A/B test results yielded a 36% increase in revenue.

Bounce Rate

Bounce rate is down by 6x at the end of 2 weeks.

Conversion

The 1-month PoC concludes with 60% higher conversion.

Econea’s Challenge: Unresponsive Search Box

The pre-Segmentify era saw Econea grappling with a basic search box solution offered by another provider, which hindered a holistic view of marketing activities—obstructing a proactive strategy.

The primary pain point was the lack of flexibility and responsiveness, preventing the integration of desired recommendation mechanisms. Econea felt the need for real-time analytics and personalisation to stay competitive.

Solution for Econea: A Connected Search Box Experience with Segmentify

Econea found the answer to its challenges in Segmentify, which delivered a connected search experience with integrated analytics and recommendation widgets.

Download the Econea x Segmentify success story to get the details of the 1-month PoC process testing Segmentify’s Search Box against the other provider!

Econea's search box, powered by Segmentify.
Image source: Econea

I was surprised how quickly they put it all together. It was like 5-6 days from the start. We, of course, omitted all the small details, but on the other hand, we saw an instant uplift.

To be honest, I didn’t expect the performance to be so impressive. Didn’t believe it at first, but those numbers kept coming 🙂 Now, we are working hard with the Segmentify team to improve it even more! And to fix all those little details…

Martin Mates
Econea, Co-founder and CEO

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Segmentify's G2 Winter 2023 badges: Best Support for eCommerce Search; eCommerce Personalisation High Performer in Europe; Leader for eCommerce Personalisation, eCommerce Search and eCommerce Analytics; Momentum Leader for eCommerce Analytics and eCommerce Search; Best Estimated ROI for eCommerce Search; Fastest Implementation for eCommerce Search.
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