It’s estimated that we will have 1.92 billion global digital purchasers by the end of 2019. It’s also estimated that ecommerce purchases will account for 13.7 percent of the world’s retail sales in 2019. (Statista) Actually, with a global population of about 7.7 billion people, that’s about 25 percent of the world’s population who will ...

Not to brag but… Segmentify was named one of Forbes top 25 Machine Learning Companies to Watch. Forbes writes:“Segmentify’s vision is to create a better online shopping experience personalised for each visitor and increase the conversion rates for online retailers. The startup does this by creating a unique online shopping experience that is relevant to ...

In more recent years, personalised messaging has become one of the most compelling methods e-commerce sites use to promote their brands and drive revenue. Sharing the right message with a specific customer at the most optimal time (and on the most ideal platform) can help to significantly increase engagement and transactions. Major brands like Nike ...

With Segmentify named as one of the top machine learning startups to watch by Forbes magazine, it’s no wonder we are constantly creating new innovations to connect e-commerce companies with their end users. As Segmentify grows, we grow alongside our partners. This is why we recently teamed up with BigCommerce and started BigCommerce Personalisation by ...

The personal shopper is a concept older than the department store, but it is changing under the e-commerce revolution, and your customers will see it as a shift for the better. Think of the last experience you had at a new online store. You had to search a little to look for deals, learn their ...

Segmentify’s co-founder and UK chief executive Murat Soysal joined forces with Raconteur Media and The Times, to reveal the importance of AI in transforming the customer experience. In an era of hyper-connected consumers, the customer journey and elements of the customer experience are the keys for driving value. Building long-term proactive engagement and personalisation is ...

Segmentify is the most intelligent personalisation tool around the world and helps businesses to increase revenue while improving their customer experience by intelligent product recommendations. As the reach and success of Segmentify and its clients grow, we proudly continue to improve our service and invest in new innovation to satisfy the needs of our e-commerce ...

Are you segmenting your customer base? If not, you’re missing out on one of marketing’s most powerful concepts. Whether in e-commerce or onsite, marketing is meant to turn viewers into customers. Customer segmentation lays the groundwork to deliver targeted and personalised marketing. But how does customer segmentation work, and how does it use personalisation to ...

As with many other holidays, Valentine’s Day brings in a lot of first-time shoppers for many online retailers. But what you should be focusing on should be ways to turn them into loyal customers. During these peak seasons, you probably have your online marketing game kicked into high gear, right? These new shoppers probably caught ...

The world wants quicker solutions. Considering that 80% of all internet users own smartphones, and many of them grab their device first thing in the morning, it’s easy to see why people have become accustomed to instant gratification. Just a quick click or press of a button is all that’s needed to get where you ...

In digital marketing, things rarely stay the same for long. Whether it’s new competitors or changing customer preferences, the landscape is always shifting. For many companies, there is a perpetual quest to be faster and more responsive. Advances in technology certainly make that easier, and today, marketers are spoiled for choice when it comes to ...

As digital marketing continues to evolve, paid advertising is becoming more prominent across all industries. Several major social media platforms already allow marketers to advertise to their audiences, but the dominant force in paid advertising is still Google. The ‘front door of the internet’ offers marketers a world of opportunity through their dedicated advertising platform, ...