Notice how everyone, and I mean everyone, talks about omnichannel marketing strategies these days?  And yet, all that talk feels…hollow. Sure, it’s the difference between mere engagement and remarkable customer experiences. But it’s remarkable how many brands still struggle to get it right. Well, I’m here to tell you there are 2 sides to a ...

People tend to prefer familiar people, situations, or objects. This psychological effect is used in marketing to enhance consumer attitudes toward particular brands and products.  The article will explore the mere exposure effect, how it is used in advertising to influence consumers’ decisions, and examples of the mere exposure effect in eCommerce marketing. What is ...

Among the various tools that enhance customer interaction, the search box stands out as a critical element. Unlocking the potential of the search box as a dynamic space with personalised content has the transformative power to revolutionise and reshape the entire customer journey. This approach doesn’t just raise the bar; it sets an entirely new ...

It’s an email marketer’s worst nightmare—ending up in the spam box.  It destroys your engagement metrics and email sender reputation. And it only gets worse from there. Because even if you take the necessary steps to correct a past mistake that got you in the spam folder in the first place, that is a red ...

No, email marketing is not dead. And yes, personalised emails are more effective than generic emails. But, let us choose the road less travelled today. This article isn’t about the same old email marketing FAQs or the benefits of personalised emails—been there, done that. Instead, we’ve handpicked five questions straight from you that cut to ...

Nobody asked, but I’ll say it anyways: A digital marketer’s Roman Empire is the next “big” thing (not Metaverse) that will become the next Google (not Meta). Before anyone tells me the Roman Empire thing is already in the past, I am very much aware, but honestly? I couldn’t come up with a better introduction ...

Cat Day, Paper-clip Day… Talk Like a Pirate Day! Oh yes, there are many days to celebrate. As well as they are ways to have fun, commemorate, or appreciate anything of any kind, they are also important days for eCommerce businesses. They promise many opportunities and gains if you play it right. There are some ...

Have you ever considered what affects our purchasing decisions and what could push us through the edge faster? Whether you’re on an eCommerce site with a specific goal or casually browsing through your favourite online store, FOMO can significantly influence your purchasing decisions. This article will dissect the concept of FOMO marketing, revealing how eCommerce ...

The on-site search function, crucial to guiding customers towards products and achieving conversion, is often overlooked. The following list, however, begs to differ. You will find that it highlights the role search plays in a customer’s journey and how consumers feel about poor search experiences. Let’s begin. On-Site Search: Where Everything Begins Customers Demand Personalisation, ...

Valentine’s Day is one of the most important dates in the business world. And whether in a couple or not, millions of people make purchases for the special day. In 2022, people spent $23,9 billion for Valentine’s Day. And all this amount didn’t only go to florists and fashion retailers. From pet stores to travel ...

Valentine’s Day is a special day celebrated in many countries on February 14 of every year. In 2024, Valentine’s Day will be celebrated on a Wednesday. Almost everyone gives gifts to their significant others that integrate with the spirit of this day and express their love. Flowers and chocolate are the forerunners of these gifts. ...

This guide will walk you through unsubscribing from push notifications on different platforms, enabling you to customise your settings and find the ideal balance between staying informed and maintaining focus. How to Unsubscribe from Desktop Web Push Notifications How to Cancel Push Notifications in Google Chrome on Windows and macOS The steps for unsubscribing from ...