It’s here, the final chapter of A Case of Sporting Goods. So far in this case study series, we’ve examined the challenges of the sports goods industry and went over winning strategies for the homepage, search areas, product and category pages. It is now time to close this case with the basket page and cross-channel ...

Previously in A Case of Sporting Goods, we’ve discussed the current state of the market and went over the homepage and search strategies to tackle its challenges successfully. It is now time for the penultimate chapter: Let’s discuss the winning strategies for the category and product pages! 📍 Winning Strategies for the Category Pages Often ...

It’s essential to provide an enjoyable shopping experience from the beginning to the point of post-purchase to encourage the customer to interact with you along the way.  What is Customer Engagement? Simply put, customer engagement refers to the ongoing interaction between a business and a customer through different channels in various ways. This is the ...

In the last article of the series, A Case of Sporting Goods Part I, we examined the current situation of the sporting goods market and discussed its challenges. Now, it’s time to move on to the next stage and share our winning strategies to overcome these challenges! 📍 Winning Strategies for the Homepage A website’s ...

I’ve lost count of how many times I have started a Chloe Ting challenge from the beginning without ever seeing it through until the very end. This, however, cannot stop me and others like me from being into sports fashion. This growing interest in physical and mental well-being is one of the biggest reasons behind ...

Product pages are essential for your eCommerce website since that is where the sales happen. It is an excellent place for visitors to build trust and decide on buying the product. Here are 6 fantastic examples and 10 great tips for your electronics eCommerce website to check out and implement! According to a recent eMarketer ...

Spot-on recommendations hold great significance for growth. From boosting your revenue to improving your conversion rate, bundling grants you a wide range of benefits you don’t want to miss.  What’s a Bundle? The dictionary definition of a bundle is a group of things tied or wrapped together. Product bundles refer to the sets of relatable ...

In eCommerce, the relationship between brands and customers shouldn’t end with a sale. In fact, if you are implementing forward-thinking practices in your business, the first sale will be the beginning of a long and prosperous relationship. To do so, you need to understand customer lifetime value and take action accordingly.  What is Customer Lifetime ...

Wouldn’t it be great to segment your audience into smaller audiences based on shared attributes, behaviours and demographics and offer them more relevant and on-the-point recommendations? Let’s get on with the Dynamic Segmentation and Persona Quiz and learn how to get to know your customers better and personalise their experiences. What is Dynamic Segmentation? Dynamic ...

The digital space is changing; brands and advertisers are entering a new era where they must learn how to function in a cookieless world. Conversations around data privacy have been ongoing for decades, and we’re about to see some major changes at a scale never seen before. What are these changes? What does “cookieless tracking” ...

In today’s world, we do everything on our phones including shopping. You have likely purchased at least one item via your mobile phone. Most eCommerce businesses offer websites and mobile applications for their customers to buy their products. Usage of mobile is dominating desktops, since 58% of online visits came from smartphones in 2021. Therefore, ...

Social media has become a massive part of our daily lives. We spend time on social media to either have fun, relax, communicate, or… for shopping! The amount of people who use social media platforms for shopping is immensely high. So, how about turning this situation into a big profit for your brand? Let’s dive ...