If you’re running an online store, you’re most likely familiar with the fact that your category pages are not the pages you reap the most benefit from. However, they’re an inevitable part of every customer’s journey, and if executed correctly, they have the ability to increase your online sales significantly. Category pages basically serve one ...

As the old saying goes, “You can’t be everything to everyone.” This is true in retail and ecommerce just as much as any other aspect of life. If you are operating an ecommerce store or looking at jumping into business for yourself then you are probably struggling with how to drive customer engagement. Do you offer ...

Your homepage is everything! It’s the first page your first-time visitors encounter and your loyal customers keep coming back to. Without a doubt, it’s safe to say that your homepage serves as your display window for online shoppers. What exactly is an effective homepage? The definition of ecommerce effectiveness is actually quite simple: conversion! However, ...

One of the most pervasive problems in all of ecommerce is abandoned carts. People visit websites and clearly have some intention to make a purchase, enough so they put at least one product in their cart. Before that final step, though – before they actually become a customer and add to the company’s revenue – ...

We were at Seamless Dubai to meet and discuss ideas about the future of ecommerce with professionals, business owners and vendors from the MENA region. Our CEO, Murat Soysal, participated in the organization as a keynote speaker, talking about the role of AI in ecommerce. The whole experience was highly informative and engaging for the shareholders. Here ...

Have you ever visited a website, only to be so frustrated by how slowly it was loading that you ended up navigating away to another site? For ecommerce websites, having this happen is nothing short of a disaster. Every time it does, a potential sale is lost. The problem that these sites have comes down ...

In eCommerce, driving revenue is often considered the culmination of strategic efforts to boost traffic. However, businesses can increase their profits by looking at their existing customer base. The key is to increase their average order value (AOV). This metric is the average value of your online sales, which can be calculated by dividing the ...

Running an eCommerce store means catering to hundreds or even thousands of online demands all at the same time. Unless you’re running a hand-made items store targeting a very niche audience, having a large number of products usually helps convert your visitors into customers. This is especially true for marketplaces, but it can also sometimes ...

You’ve already experienced it. You were online, searching for something, possibly on an ecommerce store, and then suddenly you noticed related ads popping up. As you navigated around the web, the products you were looking at begin to show up everywhere you go. When you go to search for something else in Google, the autocomplete ...

Customers love the personal touch. From emails that address them by name, to personalized product recommendations, ecommerce in 2018 is more connected with the customer than ever before. Advancing AI technology helps ecommerce websites drive online sales by analyzing consumer behavior online, anticipating their next move and presenting shoppers with options that feed directly into ...

As Segmentify, we proudly co-hosted Dubai Ecommerce Day along with our solution partner Microsoft on March, 29. Here are all the insights about the conference from Segmentify’s Kishmish Kaul from Dubai: ‘As a tech-savvy online consumer it was a highly educational and enlightening experience. As a consumer I used to mainly focus on the product ...

Imagine walking into a store, being greeted by name and having the staff guide you around, showing you only items that you actually like and have a genuine interest in buying. What if they knew your favorite colors, styles and tastes? What if they could streamline your shopping experience without any of the hassle of ...