Marketing is all about connecting with people—understanding their needs, behaviours, and expectations. It’s important to understand what makes each one tick rather than treating potential and existing customers as a collective whole. What is Customer Segmentation? Customer segmentation is the process of grouping customers into specific groups based on shared characteristics, behaviours or preferences. Companies ...

In today’s competitive eCommerce landscape, businesses must find ways to stand out from the crowd and keep customers coming back for more. One of the most effective strategies for achieving this is customer segmentation, which divides customers into distinct groups based on common characteristics or behaviours.  Businesses can better engage customers, build loyalty, and increase ...

iGaming is a rapidly growing industry that is expected to only accelerate within the following years. The competition is quite challenging, and it is equally hard to stand out among the other big players and make an actual profit. Personalisation, at this point, is crucial in differentiating oneself from others, providing a unique customer experience ...

Are you somehow still not convinced of how vital email marketing is to your marketing strategy? Or do you think it’s a thing of the past? Well, email marketing is definitely bigger than you think, especially when it’s personalised. Without further ado, here are 35 email marketing statistics that you need to know: Email Marketing ...

Imagine you are in a store, a huuuge one, and you are trying to find what you are looking for. You begin your search and slowly get past many things that don’t catch your eye. There are too many options, and you get slightly overwhelmed. You think you are wasting your time and don’t think ...

Want your customers and prospects to feel like you are talking to them personally? Then you must adopt personalised email marketing! Let’s discover how you can start email personalisation. 3 Steps of Email Personalisation  There are multiple steps to take when personalising the emails you send your clients. While you might not see the results ...

Push messages are a critical part of omnichannel communication strategy. Did you know that you can increase your ROI up to 150% if you use them effectively? There are several ways to make the best out of this channel. Let’s learn how! Personalise, Personalise, Personalise The first rule of personalised communication is this: Don’t over-communicate. ...

Q-commerce came into our lives with the COVID-19 pandemic. It is growing steadily and is anticipated to grow by 24% between 2020 and 2024 to reach $20 billion in the MENA region.  A high number of the startups that were established during the pandemic were Q-commerce businesses. They will continue to increase and have a ...

In our last two blog articles, we discussed the significance of customer engagement and the different types of customer engagement strategies you can implement to improve it. And with this article, we finalise the journey we set out to explore customer engagement. As vague a term as it seems, we made it clear that customer ...

We’ve already talked about the significance of customer engagement for your business. In a nutshell, it is basically what makes a business successful. If you haven’t read our article regarding the subject, you may take a look before we dive deeper into it. And now, we move along in our series with types of customer ...

It’s essential to provide an enjoyable shopping experience from the beginning to the point of post-purchase to encourage the customer to interact with you along the way.  What is Customer Engagement? Simply put, customer engagement refers to the ongoing interaction between a business and a customer through different channels in various ways. This is the ...

Every eCommerce marketer wants to get the attention of their visitors. One of the best ways for this is to use pop-ups. With different designs, colours and messages, pop-ups are, without argument, one of the most effective marketing strategies for eCommerce websites. Let’s get on with our Pop-Up blog article about its definition, different types, ...