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Segmentify Blog

How LEGO Conquered the Adult Market (And Why You Should Care)

LEGO, long known for its colourful bricks and playful creations, has made a remarkable strategic shift...

04 Mar 2024
Predictive Segmentation: How to Supercharge Customer Engagement with Segmentify

Are you struggling with reaching your target audience? You’re spending hefty chunks of your budget on...

28 Feb 2024
Does Tesla’s $0 Marketing Strategy Actually Work?

Tesla boldly asserts that it allocates $0 towards marketing and advertising. The notion of spending nothing...

06 Feb 2024
The 2 Sides of Building Your Omnichannel Marketing Strategy

Notice how everyone, and I mean everyone, talks about omnichannel marketing strategies these days?  And yet,...

18 Jan 2024
Mere Exposure Effect Examples in Marketing and Advertising

People tend to prefer familiar people, situations, or objects. This psychological effect is used in marketing...

18 Jan 2024
Search Box Personalisation with the Before Search Feature

Among the various tools that enhance customer interaction, the search box stands out as a critical...

17 Jan 2024
Below 0.3%: How to Reduce Spam Complaint Rates

It’s an email marketer’s worst nightmare—ending up in the spam box.  It destroys your engagement metrics...

08 Jan 2024