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Segmentify Blog

Search Box Personalisation with the Before Search Feature

Among the various tools that enhance customer interaction, the search box stands out as a critical...

17 Jan 2024
Below 0.3%: How to Reduce Spam Complaint Rates

It’s an email marketer’s worst nightmare—ending up in the spam box.  It destroys your engagement metrics...

08 Jan 2024
Marketing Magic: How to Use the Decoy Effect to Influence Consumer Behaviour

The intersection between eCommerce psychology and marketing is intriguing as companies attempt to craft marketing strategies...

22 Dec 2023
Answering YOUR Email Marketing Questions

No, email marketing is not dead. And yes, personalised emails are more effective than generic emails....

20 Dec 2023
Top 3 eCommerce and Digital Marketing Trends for 2024

Nobody asked, but I’ll say it anyways: A digital marketer’s Roman Empire is the next “big”...

15 Dec 2023
2024 Marketing Holiday Calendar: Dates You Shouldn’t Miss

Cat Day, Paper-clip Day… Talk Like a Pirate Day! Oh yes, there are many days to...

13 Dec 2023
How FOMO Marketing Drives Consumer Decisions

Have you ever considered what affects our purchasing decisions and what could push us through the...

12 Dec 2023