Every eCommerce marketer wants to get the attention of their visitors. One of the best ways for this is to use pop-ups. With different designs, colours and messages, pop-ups are, without argument, one of the most effective marketing strategies for eCommerce websites. Let’s get on with our Pop-Up blog article about its definition, different types, ...

If your eCommerce business’s target audience is aged between 18 to 24, which is almost 42% of all TikTok users, TikTok is the ideal place to market your products to this demographic.  With more than 1 billion active monthly users, TikTok is the next best social media platform for companies. Additionally, after Facebook, Youtube, WhatsApp, ...

It’s 2022. The chances are that you and your friends are following multiple podcasts, know someone doing a podcast, or maybe you have your own podcast. But how does podcast marketing for eCommerce work exactly, and how does it help with the content marketing strategy? In today’s episode, we are learning about the benefits of ...

Who doesn’t love a warm and cheesy pizza after a long day at work or school? Most people would wholeheartedly agree that pizza is one of the best forms carbs can take. So the question we’re asking today is, how does an online pizza delivery chain engage with its customers to boost its conversion rates ...

One of the key requirements for retargeting campaigns that actually generate leads and convert users is first to know who to target. Only with true and valuable audience segmentation can you create real value and grow as a business and community. But how do we do that, you ask? Scroll down to learn more about ...

We all have heard, “Don’t you take that tone with me!” at some point when we were out of line when talking with our parents, which has given us an idea of the right tone when talking with someone and started the foundations of language usage in different situations. With this in mind, building the ...

We live in a fast-paced world, so fast that even texting has become too slow, and millennials have driven the use of voice and voice notes into our everyday lives. This means that the “old goldfish theory” of 8-second attention span is now being challenged on a daily basis from all directions, and eCommerce Managers ...

Back to the Future II imagined a future filled with flying cars, waste-fueled vehicles, and auto-drying jackets. While their future doesn’t match our reality exactly, they got some developments right. One of the said advances is Augmented Reality, and hey, the film actually predicted Google Glass! Augmented Reality’s been becoming a part of our lives ...

Top-grossing eCommerce sites like Amazon use product recommendations that offer a personalised experience to their customers. Customers spend more time shopping on eCommerce websites when their backgrounds are personalised. In addition, personalised product recommendation makes it easier for customers to discover new products, increasing online store sales. Here is what Product Recommendations are that can ...

Online shopping is a rapidly growing sector that also faces rapid change and innovation. Voice features are the current trend and innovations in this sector. Most importantly, voice search. Currently, consumers do searches, purchases, and redirect to other pages using their voice without a keyboard. All of this is possible with the improvement of voice ...

Mobile telephones and the Internet modified our lives in greater ways than one. As telephones and pagers advanced into glossy smartphones and laptops, manufacturers found out that the high-quality manner of interacting with clients is in the gadgets they use each day. Enter internet push notifications.  What are web push notifications?  If you’ve subscribed to ...

“Recommendation Systems” have become increasingly popular in recent years. The concept has been repeatedly utilised in various industries, specifically dominating eCommerce platforms. The majority of eCommerce sites such as eBay, Amazon, Alibaba make use of recommendation systems to give customers personalised service with the products they are more than likely to love. Given data collected ...