Whether you’re just starting or already in the middle of operations, people will share a lot of their opinions about eCommerce with you. Or maybe you, yourself, have some ideas as to how an online retail business is run. However, the chances are that most of them are wrong. But don’t worry, we’re here to ...

eCommerce, the fastest growing industry of the past year, has also affected the Pharmaceutical Industry, and now E-Pharmacies have become the new future for this industry. Of course, marketing has always been an issue within the pharmaceutical industry; however, there are some strategies E-Pharmacies can implement to increase their brand awareness within the industry. What ...

Back to the Future II imagined a future filled with flying cars, waste-fueled vehicles, and auto-drying jackets. While their future doesn’t match our reality exactly, they got some developments right. One of the said advances is Augmented Reality, and hey, the film actually predicted Google Glass! Augmented Reality’s been becoming a part of our lives ...

The fashion eCommerce industry has an annual growth rate of 21.6% and is expected to grow faster in the following years. COVID-19 has changed consumer habits, and buying clothing online has become popular among all age groups. This article will dive into the COVID-19 effect on the fashion industry with fashion trends and new technologies. ...

The fourteenth episode in the fourth series of the eCommerce Growth Show will bring you the most fundamental tricks about “holistic growth” and the key starting points for getting into a business on the eCommerce site. In this episode of the eCommerce Growth Show, Segmentify is honoured to host Chris Nawrocki, leading the “Heuer” agency ...

The eCommerce space is full of data flowing fast and customers waiting for personalisation. Are you curious about how you should manage this data and provide solutions to your customers? Let’s dive into the real-time conversion analytics effects on your business. What is Real-Time Conversion Analytics? eCommerce analytics is the data that enables you to ...

Top-grossing eCommerce sites like Amazon use product recommendations that offer a personalised experience to their customers. Customers spend more time shopping on eCommerce websites when their backgrounds are personalised. In addition, personalised product recommendation makes it easier for customers to discover new products, increasing online store sales. Here is what Product Recommendations are that can ...

Online shopping is a rapidly growing sector that also faces rapid change and innovation. Voice features are the current trend and innovations in this sector. Most importantly, voice search. Currently, consumers do searches, purchases, and redirect to other pages using their voice without a keyboard. All of this is possible with the improvement of voice ...

In a 2016 survey by Receiptful, only 23% of eCommerce businesses owners stated that they used customer segmentation. Whilst in 2021, this number grew, still many businesses do not give the necessary attention to customer segmentation. Customer segmentation has become a must in eCommerce marketing and here is why it is so vital. Customers, product ...

Mobile telephones and the Internet modified our lives in greater ways than one. As telephones and pagers advanced into glossy smartphones and laptops, manufacturers found out that the high-quality manner of interacting with clients is in the gadgets they use each day. Enter internet push notifications.  What are web push notifications?  If you’ve subscribed to ...

“Recommendation Systems” have become increasingly popular in recent years. The concept has been repeatedly utilised in various industries, specifically dominating eCommerce platforms. The majority of eCommerce sites such as eBay, Amazon, Alibaba make use of recommendation systems to give customers personalised service with the products they are more than likely to love. Given data collected ...

Segmentify Launches Personalised Searchandising Solution The wait is over! Segmentify’s revolutionary Personalised Searchandising solution is about to go live. Before we dive into details about how you can join the waitlist, let’s discover all you need to know about personalised searchandising, also known as smart search, and how this solution is allowing eCommerce companies to ...