One-to-one marketing is perhaps the most popular marketing strategy for eCommerce websites at the moment. One-to-one marketing is the name we use to define the practice of creating a unique and optimal experience for your customers using data from their activities online. While it is not entirely new, one-to-one marketing has been around since the ...

Typically, summer is the slowest season for eCommerce, with July being the lowest point in terms of sales generation. However, it’s up to you to turn things around. It doesn’t have to be a cruel summer for eCommerce. Learn how to heat up your summer sales and boost conversion with this sizzling hot eCommerce Summer ...

One of the key requirements for retargeting campaigns that actually generate leads and convert users is first to know who to target. Only with true and valuable audience segmentation can you create real value and grow as a business and community. But how do we do that, you ask? Scroll down to learn more about ...

The 2020 – 2021 period has been quite exciting and eventful for the eCommerce industry. We saw new trends rise and witnessed dramatic changes in consumer behaviour. So if you’re interested in looking back at 2021 with the help of numbers and statistics, look no further. We’ve compiled the most interesting and jaw-dropping eCommerce statistics ...

Even if you’re selling something as essential as water, you have to know where your customers are, lest they might have difficulty finding you. Or you have to know how much they’re willing to pay, or someone else is going to undercut you. The point is that companies have to think about their customers, or ...

We live in a fast-paced world, so fast that even texting has become too slow, and millennials have driven the use of voice and voice notes into our everyday lives. This means that the “old goldfish theory” of 8-second attention span is now being challenged on a daily basis from all directions, and eCommerce Managers ...

eCommerce, the fastest growing industry of the past year, has also affected the Pharmaceutical Industry, and now E-Pharmacies have become the new future for this industry. Of course, marketing has always been an issue within the pharmaceutical industry; however, there are some strategies E-Pharmacies can implement to increase their brand awareness within the industry. What ...

The eCommerce space is full of data flowing fast and customers waiting for personalisation. Are you curious about how you should manage this data and provide solutions to your customers? Let’s dive into the real-time conversion analytics effects on your business. What is Real-Time Conversion Analytics? eCommerce analytics is the data that enables you to ...

Top-grossing eCommerce sites like Amazon use product recommendations that offer a personalised experience to their customers. Customers spend more time shopping on eCommerce websites when their backgrounds are personalised. In addition, personalised product recommendation makes it easier for customers to discover new products, increasing online store sales. Here is what Product Recommendations are that can ...

Mobile telephones and the Internet modified our lives in greater ways than one. As telephones and pagers advanced into glossy smartphones and laptops, manufacturers found out that the high-quality manner of interacting with clients is in the gadgets they use each day. Enter internet push notifications.  What are web push notifications?  If you’ve subscribed to ...

“Recommendation Systems” have become increasingly popular in recent years. The concept has been repeatedly utilised in various industries, specifically dominating eCommerce platforms. The majority of eCommerce sites such as eBay, Amazon, Alibaba make use of recommendation systems to give customers personalised service with the products they are more than likely to love. Given data collected ...

Segmentify Launches Personalised Searchandising Solution The wait is over! Segmentify’s revolutionary Personalised Searchandising solution is about to go live. Before we dive into details about how you can join the waitlist, let’s discover all you need to know about personalised searchandising, also known as smart search, and how this solution is allowing eCommerce companies to ...