It’s been quite an outstanding year for ecommerce all over the world. According to the latest Internet Trends Report by Kleiner Perkins, global usage of internet reached 50% by the end of 2018, making half of the world population an active internet user. In other words, there are nearly four billion people with £2.5Tn to ...

Who wouldn’t want to access an online shop, find everything they needand feel that their needs have been finally listened to? When you create a personalised shopping experience for your customers, you know that you cannot fail. It is already a universal truth that marketers and communication specialists are putting a lot of efforts towards ...

When someone says customer engagement, we immediately think of livechat and phone-support. No, we don’t. But we would if this was 2008. Well, in 2018, no one talks on the phone anymore, and chatbots have long replaced real human interaction to be able to scale with the ever growing ecommerce craze. Coming up with new ...

Email marketing is nothing new. It’s been around for quite a while. But the interesting thing about it, is that it is still innovating. While some people may have disregarded the impact email can have on your conversion rate in ecommerce, many companies have recognized the power of marketing automation. The reality is that if ...

Popups can lead to success or failure based on the way they are used.When done correctly, you can convert visitors into paying customers. And when continued over time, first-time customers will turn into repeat customers. Popup recommendations can play a crucial role on this when you picked the product to be recommended intelligently. Yes, popups appearing all ...

Overwhelmed by personalization? Perhaps you’re hoping it’s an unnecessary option, which only some businesses will waste their time playing with. But you’d be fooling yourself. Personalization is integral to onsite marketing now, and it will continue to be an important aspect of digital business for years to come. And yes, personalization means adjusting every single aspect ...

In digital marketing, psychology plays a great role. Ecommerce personalization is key to connecting with your customers today, but there is more to just speaking directly to your audience. You need to really know them, and understand just how to persuade them into making purchases. That’s where consumer psychology and marketing mind-games come in. With ...

We hate to break it to you, but 404 pages are inevitable in any e-commerce store. In fact, the more complex your store gets, the higher the risk will be. 404 Pages are the blind alleys of your website, but they don’t need to be the last stop for your visitors if you have a ...

A/B testing has been one of the greatest marketing strategies for many years. But in recent times, the game has changed. Ecommerce personalization has come to the fore, and many marketers now prefer it, believing that it is a more effective approach for onsite marketing. While A/B testing has traditionally been the go-to method for ...

Know your audience. No doubt you’ve heard it before, but taking action to really understand your customers is something that many companies still fail to do. In the current digital landscape, that’s a mistake that can cost your company a lot. It’s nearly impossible to establish a foothold in any industry if you don’t really know ...

Ecommerce personalization is more than a marketing strategy now. It’s an ever-evolving aspect of your marketing efforts, and when done right, it can bolster your brand and bottom line, leaving your competition trailing in your wake. The reason for the success of personalization today is a by-product of oversaturated markets and the prevalence of irrelevant ...

Ecommerce personalization is no gimmick. Over the past few years, it has found its way into the heart of online marketing. Now, online retailers are battling with and learning from one another, all attempting to bring the most personalized service to their audiences. Machine learning allows ecommerce companies to deliver personalized product recommendations that actually get ...