The Academy Awards have been televised since the early 1950s, and since then, the ceremony has continued to give us some of the most memorable moments in popular culture. And with all the glamour and the drama, there’s so much to learn from the Oscars and Oscar campaigns for a marketer. So let’s take a ...

In 2023, Easter will be on 9 April Sunday. Easter is a Christian cultural holiday celebrated around the world in many countries. On Easter, there are a couple of traditional customs: Easter Eggs and Easter Bunny as the top ones. Easter eggs are a symbol of the resurrection of Jesus for Christians. Traditionally, hard-boiled chicken ...

It’s a known fact that the SEO-friendliness of a website is important for ranking up higher in search results. Additionally, generating traffic through social media channels is equally important for eCommerce. The first step in optimising your website for these channels is discovering which products generate the most traffic. Segmentify Analytics will be your right ...

Analysing how your product catalogue is doing is essential in eCommerce. But how do you do it when you have hundreds or thousands of products? Do you look at everything one by one? Can you imagine how long this would take? Not to mention that so many things happen simultaneously on an online store; things ...

As a technology company, we sell Artificial Intelligence algorithms to eCommerce businesses. And it is an industry known for being male-dominated. However, we believe that women are essential in the work field and bring success to the company. We are proud to announce that nearly half of our company consists of women from different positions ...

Budget optimisation in eCommerce is essential but also very time-consuming. For a long time, the traditional way has been to create a campaign, launch it, and then receive final results after the campaign ends – only to create a second campaign that will surely follow a similar path. However, in today’s fast-paced world of eCommerce, ...

Although it started as a religious holiday, St. Patrick’s Day is now mostly known as a celebration of Irish culture around the world. And like many other holidays, it’s turned into a shopping event and is an ample opportunity to increase sales for eCommerce businesses. St. Patrick’s Day is celebrated every year on March 17th. ...

On March 8th every year, International Women’s Day is celebrated to acknowledge and honour women for their accomplishments. We cannot deny the fact that “Where there is a woman, there is magic.” eCommerce should participate in this important day and promote related products and partners with a cause.   We have gathered the 6 most important ...

Online shopping is a lot different now than in its early days in the 1990s; eCommerce has become a bigger and more prominent part of our daily lives. Today, eCommerce customers expect a certain kind of shopping experience. And if you’re not offering that, they simply go somewhere else. As a result, eCommerce businesses are ...

One of the most exciting periods for eCommerce is finally here: Black Friday Cyber Monday. The eCommerce community is buzzing with excitement. Since things have taken an unexpected turn last year, everyone is naturally curious to see how Black Friday Cyber Monday 2021 will fare. Therefore, we’ve asked some of the greatest minds in the ...

Segmentify Launches Personalised Searchandising Solution The wait is over! Segmentify’s revolutionary Personalised Searchandising solution is about to go live. Before we dive into details about how you can join the waitlist, let’s discover all you need to know about personalised searchandising, also known as smart search, and how this solution is allowing eCommerce companies to ...

Segmentify was beyond excited to host the eCommerce Manager of Celtic FC, John Bruce in the third vlog of the eCommerce Growth Show series three. John opened up about the critical factors involved in bringing their eCommerce operation back in-house and the key part that Segmentify played in contributing to a 300% increase in revenues! ...