Get a free demo

Discover Your Growth Strategy

See Segmentify in Action

Shortly after you submit the form, one of our team will contact you to organise a time for your demo. Thank you!

Written by Segmentify

03 December 2019

Tags

Segmentify

Share

Segmentify Raises $1.5 Million to Boost International Growth

Segmentify who recently launched its Personalised Search solution and expanded its business to Asia Pacific, Middle and Eastern Europe and LATAM with new business partnerships raised $1.5 million to boost its international growth. Garnering 300% growth in the UK market in 2019, Segmentify will continue its focus on strategic partnerships and deepen existing relations throughout 2020 and beyond. 
 
By adding  ‘Personalised Search’ to their suite of personalisation features, Segmentify doubled its promise to increase revenue for customers to 20% with an added 2.6X in conversion rates. With 40% of our customers adopting Personalised Search less than two months after release; Segmentify’s competitively priced solution offers better analytics and support than the competition. 

Both Enterprise and SME organisations have listed delivering personalised experiences as the most exciting prospect in eCommerce over the course of the next few years. With a reported 80% of consumers more likely to make a purchase when brands offer personalised experiences; it’s no wonder that companies are investing heavily.
 
Working with more than 200 leading brands globally, Segmentify aims to provide customisable solutions for different needs within different industries. With the expansion of its solution portfolio and an expert team with deep area intelligence, Segmentify has developed its ability to meet the needs of customers within a variety of sectors such as Online Betting, Retail, Travel and Technology to name a few.  

“Segmentify experienced a whopping 300% growth in 2019 in the UK market and are on track to increase that throughout 2020. With some amazing partnerships developed in Europe, LATAM and APAC; we fully plan to expand those throughout the next year and become the personalisation solution of choice for all ecommerce brands.”
Murat Soysal, Co-Founder of Segmentify

With the level of growth that Segmentify experienced in 2019, we saw a great opportunity to set forth an initiative to offer personalisation solutions to a global audience.
Dr.Rainer Zimmermann, Esor Investments

About Segmentify
Founded in 2015, and recently named by Forbes as a top machine learning company to watch; Segmentify has hundreds of customers in a variety of industries from all around the world. Powered by machine-learning technology, Segmentify tracks and targets individual website visitors according to their unique online buying habits better than any personalisation platform on the market and helps ecommerce retailers boost their revenue, and increase conversion rates.

Marketing Know-How

Become a better marketer with Segmentify's weekly newsletter!

You may also like

Travel Booking On-Site Search Tips & Best Practices

Let’s say you want to get out of the city for the weekend or go for an adventure in a faraway place for a couple of days. What is the first thing you do? Search for accommodations in your desired lo...

16 March 2023
Is There a Way for Brands to BeReal?

Everyone’s, especially Gen Z’s, new favourite photo-sharing social media app BeReal encourages its users to show who they truly are without filters and the need to stage, overthink, or edit images...

06 March 2023
Ultimate Guide to Email Marketing Segmentation

Ever since Ray Tomlinson sent the first email in 1971, email marketing has been a thing. Decades have passed; email marketing has evolved. People receive many emails daily, and most are not even ...

02 March 2023
30+ On-Site Search & Discovery Statistics

The on-site search function, crucial to guiding customers towards products and achieving conversion, is often overlooked. The following list, however, begs to differ. You will find that it highlights ...

16 February 2023
How iGaming Companies Can Enhance Their Services with Personalisation

iGaming is a rapidly growing industry that is expected to only accelerate within the following years. The competition is quite challenging, and it is equally hard to stand out among the other big play...

14 February 2023
How to Create a Brand like Rihanna: Fenty Beauty’s Growth Strategy

Rihanna has always stunned us with her songs, iconic hairstyles, and fashion sense. Now added to the list are her brands, Fenty Beauty and Savage X Fenty.  The launch of Fenty Beauty created a hu...

08 February 2023