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Cat Day, Paper-clip Day… Talk Like a Pirate Day! Oh yes, there are many days to celebrate. As well as they are ways to have fun, commemorate, or appreciate anything of any kind, they are also important days for eCommerce businesses. They promise many opportunities and gains if you play it right. There are some rules to each, and if you get them right, there is no reason you shouldn’t end up with a profit.
Let’s see some important dates you should be aware of in 2024 and what you can do to up your game during those periods.
Key Takeaways
Every holiday has its own characteristics. Tailor your marketing strategies for each individually.
Design your website with the spirit of the day.
Send push notifications and emails to remind the customers that the big day is approaching.
Personalise your widgets and product recommendations to provide the best shopping experience.
6 Tips to Prepare for the Best Holiday Season
Use colours that often represent or are associated with those days to remind your customers that the relevant date is approaching.
Use banners to showcase your best suitable products or special campaigns for that day and design them accordingly with relevant shapes and colours.
Use specific keywords while presenting your products or bundles. For example, for Valentine’s Day, offer bundles with the name “sincerely hers-his” and name your products such as “valentine candle”.
While preparing for the day yourself, your customers must also be preparing. Make sure they look forward to the day by sending them email reminders and push notifications. Utilise banners and timers on your site.
Offer promotions and coupons to motivate your customers, and design them accordingly.
Add personalised widgets and product recommendations with relevant products on your landing & search pages.
Q1 Marketing Holiday Calendar
Black History Month – Throughout February
It is celebrated all around the world to honour and commemorate the legacy of African Americans in history. Show your support and that you value diversity this month.
Grammy Awards – February 5
It is a ceremony that celebrates music and musical achievements of artists of the last year.
Join your audience in their enthusiasm and share about Grammy Awards on social media.
Chinese New Year – February 10
It is a spring festival that celebrates the Lunar New Year. There is no set date on the Solar calendar; it can occur anytime between January 21 and February 20. Chinese New Year 2024 falls on Saturday, February 10.
Each year is assigned one of the 12 zodiac animals, and it will be the year of the Dragon in 2024. You can get your business ready for promoting your related products that can be used for the preparation for the Chinese New Year.
Valentine’s Day – February 14
Valentine’s Day has become more like a day of exchanging gifts between lovers and is a day around when commerce becomes alive and dynamic. Use pink and red to remind your customers of this day and what it signifies, and pin heart-shaped and red-pink products to your landing page.
International Women’s Day – March 8
A day to celebrate women and stress upon equality around the world. Incorporate this into your marketing campaign and use this as an opportunity to feature staff members’ and women’s stories.
An event that is discussed and followed all around the world, the Academy Awards aims to honour the successes in the film industry. Let your audience know you are also a fan and ask for their predictions about the winners.
Actually a religious holiday, St. Patrick’s Day has become a day to celebrate Irish culture. Unlike most holidays, it is not a day to exchange gifts but mostly to gear up. So, keep that in mind while preparing for the day and making product recommendations.
Use the colour green and symbols like shamrocks, leprechaun hats and pots of gold on your website and social media.
First Day of Spring – March 20
Celebrate the coming of the sun and the beginning of spring with your audience from the Northern hemisphere and promote your seasonal products.
Easter Day – March 31
An important day for Christians, Easter Day is celebrated in many countries around the world. As a spring holiday, it represents resurrection and rebirth.
Use pastel colours like baby blue, pink, green, purple, and yellow. Place bunnies, easter baskets, eggs etc.
Q2 Marketing Holiday Calendar
National Pet Day – April 11
A day to celebrate pets’ existence and “the joy they bring into our lives”. It aims to draw attention to the animals waiting to be adopted in shelters and rescued from suffering.
Reserve this day to cherish animals of all kinds and try to bring awareness of the vulnerable state some are in.
Mother’s Day
Celebrated on different days in different countries, from March to May, most countries will celebrate Mother’s Day on May 14 next year. So, it is vital to double-check which date your target country is celebrating the day. People buy gifts for their mothers, wives, and friends to honour and appreciate their motherhood.
Ask for fun or touching stories from your customers about their mothering experiences. To ease their shopping experience, create gift guides and make bundle recommendations.
Star Wars Day – May 4
It feels perfectly normal to have a day for a series that is so commonly known. It is an excellent opportunity to engage your customers and get interaction on social media with Star Wars-themed content and emails.
May the Fourth Be With You!
Cinco De Mayo – May 5
It is a day celebrated mainly by Mexicans in the USA to commemorate the Mexican army’s victory over France at the battle of Pueblo.
Celebrate the beauty of Mexico with your followers and adapt your marketing strategies to this day.
Pride Month – Throughout June
There is more to celebrating Pride Month than splashing a rainbow to your brand logo. This month is about gender rights and honours the Stonewall Riots.
Show that you care about LGBTQ community and advocate for their freedom.
Father’s Day – June 16
Celebrated on the third Sunday of June every year, we’ll be celebrating Father’s Day on June 16, 2024. Encourage your audience to express their love for their father and honour fatherhood.
First Day of Summer – June 21
The first day of summer is the longest day of the year at the north pole.
Use the long daylight hours and shine upon your audience with your warm summer campaigns!
It is the biggest festival in the world and attracts around 200.000 people each year. It is a festival full of art, including music, dance, theatre, cabaret, and even a circus.
Appearance is of high importance so promote your most interesting and beautiful gear pieces and accessories.
Q3 Marketing Holiday Calendar
Summer Bank Holiday – August 26
Celebrated on the last Monday of August each year, Summer Bank Holiday started off as a holiday for bankers to be able to participate in cricket matches, hence the name. Now it is a public holiday when people can have 3 days weekend and celebrate the end of summer with parades, carnivals and many sort of events.
Dance, music and costumes are common for this holiday. So, you can highlight your best clothing and accessory goods and create some inviting campaigns.
National Hispanic Heritage Month – September 15-October 15
Each year America celebrates the history and culture of Hispanic American and remembers their contributions and influence on American society.
Pay tribute to the legacy of Hispanic Americans and share your appreciation with your audience.
Oktoberfest – September 21-October 6
Starting at the end of September into the beginning of October, Oktoberfest is one of the biggest festivals that hosts millions of visitors from various countries. They come together to enjoy drinks, food, culture, dance and music.
Get in the mood for Oktoberfest and create fun content to take your part in the hype.
Q4 Marketing Holiday Calendar
National Day of Spain – October 12
Also known as Columbus day, it commemorates the first arrival of Columbus in America. Each year Spanish people worldwide celebrate the nation’s achievements and history.
Join your Hispanic customers and followers in celebrating this momentous day.
Halloween – October 31
Halloween is one of those days that marketers let their crazy out and bring their most thrilling ideas into reality. Creativity is the limit when it comes to Halloween preparations and campaigns. But there are a few things you should certainly pay attention to.
Decorate your website and social media pages as you would your house. Make your customers feel the atmosphere as they go through your website and feed. Draw your followers’ attention with your meticulously designed posts.
Although originally a Hindu holiday, it has become more of a cultural holiday. It is, in fact, the biggest holiday of the year in India and is celebrated by non-Hindus as well. It occurs on the darkest day of the lunar month, enlightened by the row of clay lamps people light.
In case you don’t know, it is as important as Christmas is for Christians. So, show your customers that you celebrate it with them.
Independence Day of Poland – November 11
Polish people have been coming together and celebrating the restoration of their sovereignty and independence with parades and majestic ceremonies since 1920.
Greet your Polish followers on this day and share their enthusiasm.
Black Friday – November 25
Black Friday must be the biggest and busiest day for the eCommerce world. You need to prepare well and think of every possibility beforehand.
There will be a lot of traffic on this day, like, literal chaos. Test your website to ensure that customers won’t encounter any server problems. Let your customers know you are ready for the craze through multiple channels.
Hanukkah is an important holiday for the Jewish community. It literally means “dedication” and lasts 8 days and nights.
Since it is not a time to exchange gifts, you can promote your products for decoration and share your good wishes with your Jewish customers on social media.
Christmas – December 25
The best time to start preparing for Christmas is the earliest time possible. You should start your preparations months in advance. Pretend both your website and social media pages are your Christmas tree. Bring the holiday spirit and customise your content, products and campaigns.
Every day is a day to celebrate, but for eCommerce businesses, there are only a few when compared. And yet, they are enough to keep marketers busy all year long.
Not personalising your campaigns and excluding it while setting your marketing strategies would be a wilful ignorance since many customers don’t prefer shopping from a business that doesn’t care about their needs. Segmentify is here to answer all your questions and help strengthen your personalisation strategies. We’re only a message away!
Have you ever considered what affects our purchasing decisions and what could push us through the edge faster?
Whether you’re on an eCommerce site with a specific goal or casually browsing through your favourite online store, FOMO can significantly influence your purchasing decisions.
This article will dissect the concept of FOMO marketing, revealing how eCommerce sites strategically adopt it and exploring the intricate correlations at play.
Key Takeaways
FOMO marketing, driven by the fear of missing out on opportunities, significantly shapes consumer decisions in eCommerce, leading to impulsive purchases within a short timeframe.
eCommerce sites employ FOMO marketing through channels like push notifications and emails, emphasising scarcity, limited-time offers, and social proof to create a sense of urgency and drive conversions.
Platforms like Segmentify play a crucial role in enhancing FOMO marketing by delivering personalised content, banners, and alerts, maximising website potential and effectively engaging customers to boost sales.
What is FOMO?
FOMO is a psychological phenomenon or feeling that makes you feel like you are pushing a great opportunity aside and missing out.
People experiencing FOMO feel as if other people might have more fun and experience better things when compared to their situation. It is a common phenomenon that many people encounter, being overwhelmed in the face of a missed opportunity.
Understanding FOMO Marketing: A Psychological Phenomenon
Humans flourish on great opportunities, feeling as if they are capitalising on their situation and gaining maximum profits.
Indeed, one can trace this concept back to our evolutionary instincts, where the human drive to survive in the face of struggle and risk caused them to seek the best option possible at all times. It is a valid impulse shaped by our ancestral heirloom that may affect critical decisions like buying behaviour to this day, whether we are aware of it or not.
Today, many correlate FOMO with social media and digital penetration, increasing the level of social comparison in society.
Social media platforms tend to portray people at their best and show a constant flood of feeds where people enjoy life, divulge new experiences, and commit to new adventures. This may create unrealistic expectations and images surrounding how other people live, inevitably pushing people towards social comparison.
“The Fear of Missing Out”, or FOMO, encompasses various situations. It might be a Saturday night party where you chose to stay home or a work decision prioritising a safer option with higher pay. Nevertheless, it creates a sense of missing out on something significant.
The first person to ever refer to the concept was Dan Herman in 1966, who explored what FOMO meant as a marketing strategy.
The concept quickly accelerated right after, with social media imposing and creating a distorted image of comparison with what is normal.
So, how are we affected by this situation?
How FOMO Marketing Works in eCommerce
In eCommerce, the biggest reason FOMO marketing is used so actively is that the urgency and the prospect of missing out on things significantly impact shaping people’s decisions.
According to “trustpulse”, 60% of people who experience FOMO shop mostly within 24 hours.
FOMO marketing talks about digital messaging and storytelling that appeals to consumer expectations and makes them think they have an opportunity to slip through their fingers. For many consumers, an impulsive purchase seems immediately better than regretting not acting on the impulse later.
Human beings are considered to be highly risk-averse species. That is why many people tend to shy away from making purchases, facing the risk of committing money to an item or service that will not meet their expectations.
But, when it comes to the potential of regretting missing out on an opportunity, we feel risk avoidance instincts again.
Say you are considering buying a new phone and have a general understanding of how much money you are willing to commit and what kind of phone you want.
You are surprised to see a push notification introducing a massive promotion by your local Apple Store.
Surprisingly, the phone in the ad looks like the phone you were imagining. Despite not reaching a final decision on what phone you want to purchase, you are beginning to feel FOMO because you don’t want to miss the promotion. At the end of the day, you might be saving a lot of money for something you were already thinking of buying anyway.
Say hello to FOMO marketing!
Viral campaigns help promote FOMO among consumers; they make people think everyone around them is buying a product or considering an opportunity, making them want to join the bandwagon.
There are many ways to approach this concept to convince prospects to complete a purchase.
Let’s dig into some details and relevant scenarios.
You’ve just moved into your new apartment and are looking for a nice coffee table for your living room.
Something on an eCommerce website has caught your eye, and you’ve entered the product detail page to view its details. You liked it very much and decided to buy the product later.
With this decision, you may not revisit the site; you may decide to buy from another store. You come across a banner or a pop-up out of nowhere that says a limited number of that product is in stock.
You can see that 5 people have viewed the product, and 35 people have bought it in the last 24 hours. If you leave the site now and postpone the purchase, the probability that the product will run out is relatively high. You do not underestimate this possibility and buy the product immediately.
This is one of the most concrete examples of FOMO marketing!
The example we see in the scenario is called “social proof”, one of the most powerful tools that can be used in FOMO marketing to increase on-site conversion rates.
Suppose more than one user is viewing or purchasing the same product at the same time. In that case, the visitor thinks, “The product’s stock is limited, and more than one person is currently viewing it like me; it might run out any minute!”
This type of thinking pushes people to purchase products significantly faster than others!
2. Limited-Time Offers
Like social proof, limited-time offers are one of the most powerful ways FOMO marketing encourages visitors to buy.
Suppose there is a limited-time offer, a countdown for the campaign to end, or a limited discount for a specific term. In that case, the visitor will be encouraged to purchase before this term ends. These kinds of FOMO marketing scenarios push people to think that they may not reencounter this opportunity and will have to act quickly to take advantage of it.
There is a super high chance that you’ve already come across a FOMO marketing example in your experience with an eCommerce site. Many eCommerce sites use email campaigns and push notifications intensively to reinstate this feeling of FOMO in buying behaviour.
Digital marketers use these email campaigns and push notifications to remind people of products they viewed in the past and pages they have visited and encourage them to convert by showing limited stock, a campaign deadline, and an expiration on a discount, creating a sense of urgency.
This article attempts to convey the concept of FOMO and FOMO marketing and build upon successful examples to clarify how eCommerce sites utilise it to boost sales and conversions. We often see and hear that marketing methods are flourishing, especially where psychology and eCommerce are intertwined. This is one of the great beauties of multidisciplinary approaches!
Customer engagement platforms like Segmentify help you capitalise on FOMO marketing to help unlock the potential of your website/app and boost your sales. Segmentify helps you deliver personalised content in the sales funnel through personalised banners, product recommendations, and alerts that remind visitors to continue shopping and not miss out on opportunities.
Editor’s Note: This article was originally published on May 25, 2021, and was updated for accuracy and comprehensiveness on December 12, 2023.
In today’s fast-paced world, time is a valuable commodity, and many people are constantly looking for ways to increase their productivity and get more done in less time. With the rapid advancements in technology, artificial intelligence has emerged as a powerful tool that can help individuals and organisations become more productive and efficient.
AI-powered productivity tools are becoming increasingly popular and are being used in various areas such as writing, content creation, project management, calendar management, transcription, social media management, sales, and marketing.
As tech genius Bill Gates said: “AI is the most important tech advance in decades. It would change the way people work, learn, travel, get health care, and communicate with each other.”
CATEGORY
TOOLS
Writing & Editing
Grammarly, Hemingway
Content Creation
ChatGPT, Jasper, Canva, Adobe Sensei
Project Management
Trello, Asana
Calendar Management
Calendly, Google Assistant
Transcription
Otter.ai, Rev
Social Media Management
Hootsuite
Sales & Marketing
Segmentify
Writing & Editing
Grammarly
Grammarly is a writing tool that uses artificial intelligence to check for grammar, spelling, and punctuation mistakes instantly. Also, it offers advice on how to enhance your style in terms of sentence construction and word choice. Grammarly is a browser plugin that may be added to numerous writing programmes, including Google Documents and Microsoft Word. Students, professionals, and individuals looking to enhance their writing skills frequently use Grammarly.
Hemingway
Hemingway is another online writing tool that focuses on improving the readability and clarity of the text. It uses AI to analyse the text and provides suggestions for simplifying complex sentences, eliminating unnecessary words, and improving sentence structure. Hemingway also provides a readability score that helps users determine whether their text is suitable for their target audience. Hemingway is available as a web app or desktop app.
Content Creation
ChatGPT
ChatGPT is an AI language model developed by OpenAI that uses deep learning algorithms to understand and respond to natural language queries. It can be used for various purposes, including language translation, content creation, and customer service.
Jasper
Jasper is an all-in-one content generation platform, allowing users to write blogs, reports, emails, and stories. In addition to explaining complex topics, it can produce summaries and even illustrations for the text that’s being generated.
Canva
Canva is a graphic design tool that allows users to create professional-looking designs for various purposes, including social media graphics, presentations, and marketing materials. It uses AI to provide design suggestions and automate tasks like resizing images.
Adobe Sensei
Adobe Sensei is an AI-powered platform that helps users automate tasks and improve productivity across Adobe’s suite of creative tools, including Photoshop, Illustrator, and Premiere Pro. It uses AI to provide features like automated insights, content-aware fill, and image recognition.
Project Management
Trello
Trello is a web-based project management tool that allows users to organise and track their work using a visual interface. It uses a system of boards, lists, and cards to represent tasks and allows users to move cards between lists to reflect the progress of the work.
Trello is designed to be versatile and adaptable to all kinds of projects, such as individual assignments, group projects, and corporate workflows. Users can make boards for various projects, invite team members to contribute, and delegate duties to certain team members. Users may also attach files, specify due dates, and create reminders to guarantee that assignments are finished on time.
Asana
Asana is a cloud-based project management tool that helps teams organise, track, and manage their work. It provides a visual interface that allows teams to create and manage projects, tasks, and subtasks in a collaborative environment.
Calendar Management
Calendly
Calendly is an online scheduling tool allowing users to schedule appointments and meetings without needing back-and-forth emails. It uses AI to check user’s availability, suggest meeting times, and send reminders to attendees. Users can also customise their scheduling pages with their branding and meeting types, such as one-on-one meetings, group meetings, or webinars.
Google Assistant
Google Assistant is a virtual assistant that provides voice and text-based responses to user queries. It uses natural language processing to understand and respond to requests for information, such as weather updates, directions, or calendar events. Google Assistant can also control smart home devices, make phone calls, and send messages. It is available on various devices, including smartphones, smart speakers, and smart displays.
Transcription
Otter.ai
Otter.ai is a web-based transcription tool that uses AI to transcribe audio and video recordings. It can transcribe meetings, interviews, and lectures in real-time and provide accurate and searchable transcripts. Otter.ai also allows users to highlight, annotate, and share their transcripts with others. It can be used for both personal and business purposes, including note-taking, meeting minutes, and content creation.
Rev
Rev is an online transcription and captioning service that uses AI and human editors to provide high-quality transcripts and captions for audio and video recordings. It offers a variety of transcription services, including verbatim, time-stamped, and speaker identification. Rev also provides a captioning service for videos to make them more accessible to a broader audience. It can be used for various purposes, including video production, academic research, and legal proceedings.
Social Media Management
Hootsuite
Hootsuite is a social media management platform that allows users to manage and schedule content across various social media channels, including Facebook, Twitter, LinkedIn, Instagram, and YouTube. It provides a centralised dashboard that allows users to monitor social media activity, track mentions, and engage with their audience.
Sales & Marketing
Segmentify
Segmentify is a Customer Engagement Platform that provides real-time personalised product recommendations, cross-channel retargeting, and sustainable growth for online businesses. It uses machine learning algorithms to analyse customer behaviour and provide personalised recommendations and campaigns based on their preferences and behavioural patterns.
Segmentify also provides A/B testing and data analytics tools to help businesses optimise their eCommerce performance. With Segmentify Analytics, eCommerce companies are also able to track their sales and marketing campaigns.
The on-site search function, crucial to guiding customers towards products and achieving conversion, is often overlooked. The following list, however, begs to differ. You will find that it highlights the role search plays in a customer’s journey and how consumers feel about poor search experiences. Let’s begin.
On-site search is used more frequently than the navigation menu (49%), filter feature (37%), and homepage recommendations (30%), with 78%.
34% of customers try to search for non-product content, such as “returns” or “order tracking”, and 39% of websites don’t support these non-product search queries.
75% of consumers want brands to make in-store and online navigation easy for them, while 67% want brands to make relevant product/service recommendations.
According to McKinsey, 78% of consumers are more likely to make repeat purchases from companies that can provide personalisation.
Despite 59% agreeing they are concerned about data privacy, 51% confirmed they would still be more likely to share personal data with a brand they trust.
Poor On-Site Search Experiences Will Cost You Customers
42% of all sites perform below acceptable on-site search UX performance across the eight eCommerce search query types. The most important eCommerce search query types in question are:
“Exact” search queries: Product’s title or model number
“Product Type” or “Category” search queries
“Symptom” search queries: Problem to solve
“Non-product” search queries: Return policy or shipping information)
“Feature” search queries: Product attributes such as colour, price, brand, and size
“Thematic” search queries: Holidays, special occasions, or “on sale”
“Compatibility” search queries: Product accessory or replacement
“Slang, Abbreviation, and Symbol” search queries
As many as 68% of customers would not return to a site with a poor search experience.
In the US, $300 billion is lost each year due to bad online search experiences.
71% of websites require users to search by the exact same wording the site uses, meaning that they fail to return relevant search results. For example, if the customer searches for “blow dryer” but the website only uses “hair dryer”, no results will come up, resulting in a lost sale and a lower conversion rate.
57% of voice assistant owners use voice commands at least once daily.
68% of consumers said a voice assistant allows for multi-tasking and accomplishing tasks hands-free, and 59% say that chat assistants keep improving personalisation over time.
Nearly 60% of all online searches are done on a mobile device, with some industries like food and beverage reaching 72%.
Mobile users want information they can use right away. “Best” and “right now” queries have increased by over 125%.
Are Social Media Platforms the New Google?
75% of internet users use social media platforms to research products.
Google and Youtube may be the most popular search engines, respectively. However, we’re seeing a shift in consumer behaviour. Nearly 40% of young people are heading to TikTok or Instagram for search and discovery purposes.
Almost 50% of shoppers think social media is a great place for product discovery, while only 12% think it’s a great place to buy.
Pinterest users have the highest search intent (50%) compared to other social media platforms.
Seeing that we’ve already established the importance of having an on-site search and discovery solution, it is now time to learn how to optimise a website’s search function. Learn how to optimise on-site search and create a better search experience.
Valentine’s Day is one of the most important dates in the business world. And whether in a couple or not, millions of people make purchases for the special day. In 2022, people spent $23,9 billion for Valentine’s Day. And all this amount didn’t only go to florists and fashion retailers. From pet stores to travel agencies, it has allowed a wide range of organisations to blossom during the time.
Sending attractive emails is a great way to inform your prospects and customers that you are ready for the lovesome day and about your Valentine’s Day campaigns and offers.
Key Takeaways
An email subject line should arouse curiosity and present a reason why the recipient should open it.
Emojis will make your email stand out among the other generic and typical-looking subject lines.
An email is 26% more likely to be opened when its subject line is personalised. Include your recipient’s name in the subject line and customise it according to their past behaviour.
What Makes the Best Valentine’s Day Email Subject Lines?
Choose Your Words Wisely
The most prominent thing that makes an email attractive enough to open is the choice of words. In addition, the ideal character count is around 50. And as you have such limited space to make a point, you need to be meticulous about your word selection.
Be Clear in Your Intent and Create Curiosity
An email subject line should arouse curiosity and imply a reason why the recipient should open it.
Let your words express your intention and which benefits you offer in the subject line. In the case of Valentine’s Day, words that reflect the spirit of the day, such as love, romance or flowers, will do the work.
The Worst Valentine’s Day Email Subject Lines Examples
Without knowing the worst, you can’t completely know what’s the best. Here are some examples of how a Valentine’s Day subject line shouldn’t be.
Happy Valentine’s Day to All the Lovers
Take a look at our Valentine’s Day Campaign!
This will change your relationship!
You’ll love what’s inside!
You must see what we have for you!
The common thing about these subject lines is that they are vague in their purpose and do not hint at a benefit they would bring if opened.
Even if a subject line is clearly about Valentine’s Day, like in the first example, it is bound to remain unopened if it simply looks like a greeting card and doesn’t present a specific subject.
2 Tips to Make Your Valentine’s Day Email Subject Lines Stand Out
Use Emojis ✨
Emojis are symbols that convey a message that words might not fully express. And they are certainly one of the components that will make your email stand out among the other generic and typical-looking subject lines. Just don’t overuse it lest it creates an opposite effect 🤔 🥰 🙊
Personalise Your Subject Lines
Personalisation is a must-have for brands to achieve higher conversion rates and customer lifetime value, and email marketing is not different when it comes to personalisation. In fact, an email is 26% more likely to be opened when its subject line is personalised.
You can include your recipient’s name in the subject line. Or create subject lines generated according to their last purchase, the products they viewed or left in the cart. For example, you can write, “John, is this your Valentine’s Day gift this year?” and remind them of their abandoned cart.
Email Marketing Headline Suggestions for Different Organisations
1. Fashion
Make a Stylish Statement This Valentine’s Day with Our Deals
Fall in Love with Our Valentine’s Day Deals on Fashion Essentials
Look Your Best This Valentine’s Day with Our Special Offers
Final Call! Shine and Sparkle on Cupid’s Runway
2. Electronics
Power Up Your Love This Valentine’s Day with Our Electronics Deals
Discover Our Love-ly Electronics Deals for Valentine’s Day
Tech Up Your Love This Valentine’s Day with Our Special Deals
3. Hotels
Take Your Love on an Adventure with Our Valentine’s Day Hostel Deals
Make Memories with Our Valentine’s Day Hostel Promotions
Share the Love This Valentine’s Day with Our Hostel Specials
4. Luxury
Spoil Yourself This Valentine’s Day with Our Luxury Deals
Treat Yourself to Love This Valentine’s Day with Our Luxury Offers
Unlock Your Love This Valentine’s Day with Our Luxury Promotions
Make Her Shine and Sparkle with Our Jewellery
5. Cosmetics, Beauty & Pharma
Treat Yourself This Valentine’s Day with Our Special Promotions
Love Yourself This Valentine’s Day with Our Beauty Deals
Relax in Love This Valentine’s Day with Our Wellness Deals
6. Home & Garden
Celebrate Valentine’s Day with Our Sweet Deals on Home & Garden Decor
Create the Perfect Valentine’s Day with Our Home & Garden Deals
Love is in the Air at Our Valentine’s Day Sale
7. Entertainment
Romance Yourself This Valentine’s Day with Our Fun Entertainment Offers
Unlock Your Love This Valentine’s Day with Our Entertainment Deals
Love Yourself This Valentine’s Day with Our Entertainment Specials
8. Travel
Take Your Love on an Adventure with Our Valentine’s Day Travel Specials
Share the Love This Valentine’s Day with Our Travel Deals
Show Your Love This Valentine’s Day with Our Travel Promotions
Take Your Lover to the Moon and Back with Our Special Offer
9. Subject Lines That Any Organisation Can Use
Love is in the Air at Our Valentine’s Day Sale
Spoil Your Sweetheart with Our Valentine’s Day Deals
Surprise Your Sweetheart with Our Valentine’s Day Gifts
Express Your Love This Valentine’s Day with Our Sweet Deals
Share the Love This Valentine’s Day with Our Special Offers
Celebrate Love This Valentine’s Day with Our Discounts
Cupid is Counting! Here is Our Best Final Campaigns
Valentine’s Day is a special day celebrated in many countries on February 14 of every year. In 2024, Valentine’s Day will be celebrated on a Wednesday. Almost everyone gives gifts to their significant others that integrate with the spirit of this day and express their love. Flowers and chocolate are the forerunners of these gifts. And before we dive into our list of great Valentine’s Day marketing tips for eCommerce, we recommend putting on this specially curated playlist to accompany your reading:
With the growth of eCommerce, many businesses tailor their websites according to this special day. For example, Valentine’s Day 2022 saw $23.9B spent on gifts for partners, friends, pets and more. Here are the top 11 tips for eCommerce stores to implement to increase sales and the time spent on the website.
Key Takeaways
eCommerce companies should start preparing their websites and sending email notifications about Valentine’s Day the last week of January.
To attract more audiences, create special campaigns for single people. 45% stated that they wouldn’t participate in Valentine’s Day. However, 29% of these anti-Valentines planned to mark the occasion in some way.
Offering gift wrapping and fast delivery before Valentine’s Day will put you ahead of other eCommerce brands.
Download: Valentine’s Day Marketing Playbook 2024 💌
Download the Valentine’s Day Playbook & learn the sweetest solutions to a delightful Valentine’s Day filled with sales! Know your customers beforehand and woo them in the best way!
Remember that each lover is unique; so are your customers.
Inside, you will find:
❤️ Statistics every marketer should know
❤️ 3 glamorous tips to win customers’ hearts
❤️ 8 Valentine’s Day campaigns to boost sales
11 eCommerce Marketing Tips for Valentine’s Day 2024
1. Use the colours red and pink on your landing page
When we think about Valentine’s Day, the top two colours are red and pink. Red is the colour of love, and eCommerce stores should use red and pink tones to remind customers about Valentine’s Day. Here are examples of what can be implemented regarding colours and shapes:
Pinning heart-shaped and/or red and pink products to your landing page
Using red and pink colours and heart shapes in banners to indicate Valentine’s Day promotions
Creating a red and pink page with heart shapes will remind website visitors about Valentine’s Day. Even if the words “Valentine’s Day” is not used explicitly, this will subconsciously bring this day to mind.
2. Remind customers of Valentine’s Day
On average, people spend two weeks planning Valentine’s Day activities and picking and buying Valentine’s Day gifts. Therefore, eCommerce websites should start their Valentine’s Day promotions in the last week of January to meet the customer’s timetables and deadlines.
Adding Valentine’s Day banners to the landing page
Including a timer regarding Valentine’s Day promotions and products
These notifications can include information on the products regarding:
Valentine’s Day products
Coupon codes to use for Valentine’s Day products
Last year’s most-sold Valentine’s Day products
3. Offer unique promotions and coupons
Many seasons throughout the year encourage people to buy products: Black Friday, Christmas, the beginning of spring, Mother’s Day, Father’s Day, birthdays, anniversaries etc. Unfortunately, consumers get confused about these dates or sometimes need a reason to buy products on this specific day.
Therefore, offering unique promotions and coupons is the best encouragement. The coupon doesn’t necessarily need to be of high value; however, a unique personalised coupon will make the customer feel special. Even if the customer does not have a significant other for Valentine’s Day, they will buy something to use the coupon.
4. Add Personalised Recommendation Widgets on Landing Pages and Search Areas
People spend more money on gifts to others than on products they buy for themselves. So whilst Valentine’s Day products may not be requirements for people, they enjoy giving presents and making people happy.
A meaningful way to remind customers about Valentine’s Day is to display Valentine’s Day-related products on the landing page so that people become aware of the upcoming day and think of buying the options.
eCommerce websites can pin Valentine’s Day products for visitors so that they are reminded of Valentine’s Day every time they click the website. Also, websites can pin Valentine’s Day products to their search results and other most-clicked pages to induce sales.
5. Offer Fast Delivery and Delivery Before Valentine’s Day
Valentine’s Day is celebrated on February 14 yearly and is a one-day annual event. People start searching for Valentine’s Day gifts at the beginning of February, meaning they have two weeks to get the gift.
Since Valentine’s Day gifts are intended for someone else, people put in extra effort and care. Offering fast delivery will make the customer use your website because they will have more time to check the gift and return it if they are not happy with it and buy a new one.
Delivery after Valentine’s Day for a Valentine’s Day gift is a dead offering and will not make the customer buy the product. Therefore, eCommerce stores should partner with fast delivery services and deliver products before Valentine’s Day. Do not forget that since this is a timely matter, people will be open to spending more for faster delivery.
Another point is to think about the last-minute gift shoppers. eCommerce websites should also include options for people searching for gifts a few days before and even during Valentine’s Day. Whilst, you may not be able to send all your products that fast, it is good to have a few items that can be delivered in an ultra-fast way. Or even offering gifts online will also be helpful for a last-minute gift shopper.
6. Prepare Gift Guides
Finding the perfect gift for Valentine’s can be stressful at times. The most sold products for Valentine’s Day include:
Flowers
Chocolate and Candy
Jewellery
Clothing
Greeting Cards
An Evening Out
Gift Cards
Valentine’s Day Gift Boxes
Lingerie
Beauty Products (such as Makeup)
Tech Gifts (such as Airpods, Gaming Products)
Candles
This list goes on and on. However, people still struggle to find a Valentine’s Day gift for their significant other. eCommerce websites should add a gift guide section to ease the customers’ search process. In addition, you can send information regarding the gift guides via email and push notifications.
7. Offer Gift Wrapping Services
As mentioned above, gift packages are one of the most popular Valentine’s Day gift options. Hence, eCommerce stores must offer gift package options to help the customers with another task: gift wrapping
Crucial points for a stellar gift wrapping service:
Don’t include the price tag since it is intended as a gift.
Offer gift receipts.
Offer physical or electronic gift cards at different amounts.
Include a note section for the buyer to add a personalised note to the receiving person.
Most eCommerce websites do not offer the services mentioned above, so offering them would make your website more desirable. Even though customers can find the exact products from different websites, they will choose your website due to gift packages, gift receipts, and gift card options.
8. Recommend Bought Together Items
Gift boxes are one of the most popular gift options for Valentine’s Day; therefore, rather than buying just one gift, people buy several small gifts in a box and give them to their intended significant other.
Sometimes only buying chocolate, flowers, or some other gift may seem small, and people want to make it more personalised by picking the gifts for the gift box. Offering options such as choosing between small products and adding them to the gift box is an excellent idea for the buyer to personalise it according to their desire. Another way is to offer already-made gift boxes to ease the customer’s buying process.
With Dynamic Bundles you can recommend items that are complementary to each other and help your customers build their gift packages.
9. Romanticise Your Marketing Campaign
Valentine’s Day is known to be the most romantic day of the year. Loved ones come together and celebrate their love. Therefore, any product can be romanticised even if your eCommerce company does not sell gift items.
This strategy can be made in several ways:
Advertisement videos with a romantic plot and slow background music.
Using romanticised banners and headings for your landing page. Such as, “Make yourself your Valentine this year” or “Tell them you love them”.
Adding gift wrappers and a romantic note when customers make a purchase.
Using elements of nostalgia to remind your customers about the past and how it used to be.
10. Collaborate with Other Businesses or Influencers
It’s always better when Valentine’s Day is celebrated together. This is a great way to collaborate with companies so that you can reach out to new audiences.
Creating a specific product for Valentine’s Day with another company’s partnership would attract attention. In addition, this product can have a unique package and campaign name to be memorable.
Collaboration with other businesses does not have to mean that you prepare a product together. With another company for Valentine’s Day, you can donate to relevant charities and present it on your website. Additionally, Valentine’s Day is a great day to collaborate with influencers, mostly couples influencers, to showcase your products and their usage with couples.
11. Don’t Forget Single People (and Other Customer Segments)
Finally, eCommerce businesses should know that Valentine’s Day is not necessarily promoted to people with significant others. According to the National Retail Federation, here are the ratio of Valentine’s Day gifts and their intended receivers:
52% Significant Others
15% Family Members
7% Friends
7% Children’s Classmates
7% Co-Workers
6% Pets
6% Other
Whilst 45% of Americans stated that they would not participate in Valentine’s Day, however, 29% of these anti-Valentine’s planned to mark the occasion in some way:
13% treating themselves
11% getting together with friends
4% giving an anti-Valentine’s gift
Therefore, appealing to all customer segments is doable by eCommerce stores. Websites can include gifts regarding:
Children
Family members
Co-workers
Pets
Friends
Anti-Valentine’s gifts
Finally, 11% of Anti-Valentines stated that they would be treating themselves for this day; therefore, adding a section for single people would also be helpful to increase retention for this date.
Wrapping Up
Valentine’s Day is a huge day for marketing, and by using the aforementioned tips and tricks, eCommerce stores will be able to make the best out of it. You can schedule a demo with one of our eCommerce experts to learn more about what Segmentify can do for your eCommerce store, not just for Valentine’s Day but all year long.
This guide will walk you through unsubscribing from push notifications on different platforms, enabling you to customise your settings and find the ideal balance between staying informed and maintaining focus.
How to Unsubscribe from Desktop Web Push Notifications
How to Cancel Push Notifications in Google Chrome on Windows and macOS
The steps for unsubscribing from push notifications in Google Chrome are consistent whether you are using Windows or macOS.
Regardless of the operating system, you can easily navigate through Chrome settings and unsubscribe from push notifications by following these steps:
Step 1: In the top-right corner of the browser, click on the three vertical dots to open the Chrome menu. From the menu, select Settings.
Step 2: Scroll down and click on Privacy and Security in the left-hand sidebar. Under Privacy and Security, find and click on Site Settings.
Step 3: Look for the Permissions section in the site settings. Under this section, locate and click on Notifications.
Step 4: In the Notifications settings, you will see a list of websites that have requested to send you notifications. Scroll through the list or use the search bar to find the website for which you want to cancel push notifications.
How to Cancel Push Notifications in Mozilla Firefox
Step 1: Click on the three horizontal lines in the top-right corner to open the Firefox menu and select Settings.
Step 2: In the left-hand sidebar, click on Privacy & Security.
Step 3: Scroll down to the Permissions section. Locate and click on Settings next to Notifications.
Step 4: In the Notifications Settings, you’ll see a list of websites that have requested to send you notifications. Scroll through the list or use the search bar to find the website for which you want to cancel push notifications.
How to Cancel Push Notifications in Safari
Step 1: In the top-left corner of the screen, click on Safari in the menu bar. From the drop-down menu, select Preferences.
Step 2: In the Preferences window, click on the Websites tab.
Step 3: On the left sidebar, select Notifications. You will see a list of websites with notification permissions.
Step 4: Scroll through the list or use the search bar to locate the website for which you want to cancel push notifications. Click on the website to reveal its notification settings. Adjust the settings to Deny or Remove to stop receiving push notifications from that site.
How to Cancel Push Notifications in Opera
Step 1: In the top-left corner of the screen, click on Opera in the menu bar. From the drop-down menu, select Preferences.
Step 2: From the opened menu, select Privacy & Security.
Step 3: Under Privacy & Security, find and click on Site Settings within the Content section. Scroll down to find the Pop-ups and Redirects section.
Step 4: In the Pop-ups and Redirects settings, you’ll see a list of websites with notification permissions. Scroll through the list or use the search bar to find the website for which you want to cancel push notifications.
How to Unsubscribe from Mobile Push Notifications
How to Cancel Web Push Notifications on Android
Since Android is a Google product, the majority of Android users use Google Chrome as their go-to web browser.
Step 1: Tap the three vertical dots in the top-right corner to open the Chrome menu. From the menu, select Settings.
Step 2: Scroll down and tap on Site Settings under the Advanced section.
Step 3: Find and tap on Notifications. This will open the list of websites with notification permissions.
Step 4: Scroll through the list or use the search bar to find the website for which you want to unsubscribe from web push notifications.
How to Cancel Mobile Notifications on Android
Go to the Settings of your Android device, scroll down and look for the Apps or Apps & Notifications option.
Find and tap on the specific app for which you want to cancel notifications. You’ll see the complete list of apps on your device.
Toggle off the switcher for the applications from which you do not want to receive push notifications.
How to Cancel Web Push Notifications on iPhone
Web push notifications are now supported on iPhones running iOS 16.4 or later, but exclusively for websites added to the Home Screen. Users won’t receive web push notifications from Safari unless they explicitly add a website to their Home Screen.
To cancel web push notifications on an iPhone, you can follow these steps:
Step 1: Open the Settings app on your iPhone.
Step 2: Scroll down and tap Notifications.
Step 3: Scroll down to the Website section and find the website for which you want to turn off notifications.
Step 4: Tap the website and then tap Remove.
How to Cancel Mobile Push Notifications on iPhone
To manage and cancel mobile push notifications on your iPhone, follow these simple steps to customise your notification preferences for specific apps:
Step 1: Open the Settings app on your iPhone.
Step 2: Scroll down and tap Notifications.
Step 3: Choose the specific app for which you want to cancel push notifications.
Step 4: Under Allow Notifications, toggle the switch next to Allow Notifications to the off position. This will disable mobile push notifications from the app. In the main Settings menu, you can also explore global notification settings to customise how certain types of notifications are displayed on your iPhone.
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