It’s no secret that messaging platforms like WhatsApp are transforming how businesses communicate with their audiences. As customers gravitate towards real-time, personalised interactions, the demand for business-centric messaging solutions has skyrocketed. This trend has led to the emergence of tools such as WhatsApp Business Messaging, which blends the familiarity of the app with features tailored ...

As the summer draws to a close and a new season begins, students and parents are gearing up for back-to-school shopping. For eCommerce stores, this presents a fantastic opportunity to participate in the back-to-school season and boost sales through targeted marketing campaigns. In this article, we’ll explore nine great back-to-school marketing ideas to help eCommerce ...

Main Course: Recommendation Recommendations are like the main course of your marketing strategy. They satisfy your audience’s hunger for relevant content and keep them coming back for more. Think of it as serving up exactly what your customers are craving, whether it’s a product suggestion, a piece of advice, or tailored content that hits the ...

Black Friday might be just one day on the calendar, but it is only the beginning of the biggest sales season for eCommerce. It is the “unofficial” start of the shopping season because it’s closely followed by Cyber Monday and Christmas. This article will discuss the strategies you can use to elevate your Black Friday ...

Getting user consent is key to following privacy laws like GDPR and CCPA. However, there’s a right way to ask for, store, and use that permission. That’s why it’s so critical for companies to use special tools to follow privacy rules and build trust with customers. This article will explain what cookie consent is, how ...

A customer who searches for something on your website already intends to buy something. But don’t let that mislead you, and don’t stop doing better. There are still ways to create a better experience for your customers and lead them to the right products, all the while increasing your average order value and conversion rate.  ...

Customers increasingly rely on internal search to navigate your website. But what happens when search results are irrelevant, slow to load, or fail to personalise the experience? Frustration sets in, leading to abandoned searches and lost sales.  Introducing Searchandising 2.0, the next generation of internal search solution from Segmentify! We’ve completely revamped the search experience, ...

Welcome to Marketing Personalisation 201: Lessons from Luxury Brands! But why are we looking to luxury for lessons in marketing personalisation? Because for these high-end brands, personalisation isn’t an afterthought; it’s the very foundation of their existence. And lucky for us, their secrets aren’t locked away in gilded vaults. In this crash course, we’ll explore ...

Ahh, the subject line… The first impression, the battle cry that cuts through the noise and determines whether your message gets heard or deleted in a ruthless swipe… While some might find the art of email subject lines elusive and challenging, you should know that you have nothing to be afraid of—as long as you ...

Much like courting, email marketing thrives on the delicate balance between rhythm and tempo. Send too many love letters, you overwhelm your lover. Send to few, you appear distant and disinterested. Striking the right balance, finding your ideal email marketing frequency, is crucial for fostering strong customer relationships and driving results. So, this article will ...

LEGO, long known for its colourful bricks and playful creations, has made a remarkable strategic shift in recent years. The company, traditionally associated with children’s toys, has successfully expanded its reach to target adults thanks to their new marketing strategy.  This article explores the reasons behind LEGO’s strategic decision to target adults and analyses how ...

Are you struggling with reaching your target audience? You’re spending hefty chunks of your budget on targeted ads but not getting sales in return? Do you wish for a magic mirror to tell you what you’re doing wrong? We’re sadly here to tell you that no such magic mirror exists. But we might have something ...