Every eCommerce marketer wants to get the attention of their visitors. One of the best ways for this is to use pop-ups. With different designs, colours and messages, pop-ups are, without argument, one of the most effective marketing strategies for eCommerce websites. Let’s get on with our Pop-Up blog article about its definition, different types, ...

One-to-one marketing is perhaps the most popular marketing strategy for eCommerce websites at the moment. One-to-one marketing is the name we use to define the practice of creating a unique and optimal experience for your customers using data from their activities online. While it is not entirely new, one-to-one marketing has been around since the ...

If your eCommerce business’s target audience is aged between 18 to 24, which is almost 42% of all TikTok users, TikTok is the ideal place to market your products to this demographic.  With more than 1 billion active monthly users, TikTok is the next best social media platform for companies. Additionally, after Facebook, Youtube, WhatsApp, ...

As an eCommerce company, you must have a strong content marketing game. Content marketing is not only written content such as emails and blogs but also social media, videos and podcasts. Let’s get on with what Content Marketing is and its benefits for eCommerce businesses! What is Content Marketing? It is a type of digital ...

It’s 2022. The chances are that you and your friends are following multiple podcasts, know someone doing a podcast, or maybe you have your own podcast. But how does podcast marketing for eCommerce work exactly, and how does it help with the content marketing strategy? In today’s episode, we are learning about the benefits of ...

Tennis is a worldwide sport popular among male and female players and audiences. With their success as athletes and commercial triumphs in creating their brand, let’s discuss how professional tennis players have created their self-brand and marketed themselves. Federer, Djokovic, Nadal, Murray, the Williams Sisters, Sharapova and Jabeur are all unforgettable tennis players who will ...

Typically, summer is the slowest season for eCommerce, with July being the lowest point in terms of sales generation. However, it’s up to you to turn things around. It doesn’t have to be a cruel summer for eCommerce. Learn how to heat up your summer sales and boost conversion with this sizzling hot eCommerce Summer ...

Search Engine Optimisation is a must for all eCommerce websites to reach out to new customers. It may sound complex and expensive; however, there are many free SEO tools that eCommerce businesses can use to optimise their search rankings.  What Are SEO Tools? SEO tools provide information and notifications regarding your website’s general health and ...

Father’s Day is one of the many special days and significant events throughout the year to include in your eCommerce calendar. It can be an excellent opportunity for eCommerce business owners to skyrocket their conversion rates thanks to special days when people buy each other gifts or even treat themselves. Every year, Father’s Day is ...

Every eCommerce store would like to appear in high Google Search rankings. Search Engine Optimisation is a crucial method to increase rankings and become more known on the web. Here is a list of 5 essential steps to increase Google rankings and make your eCommerce store more visible to visitors. Furthermore, the most critical SEO ...

As the famous philosopher Jagger once said, “You can’t always get what you want.” However, “But if you try sometimes, you’ll find you get what you need.“ eCommerce, at times, is much similar to what Mick Jagger says in his hit song “You Can’t Always Get What You Want“. But certain tactics have been tried ...

Who doesn’t love a warm and cheesy pizza after a long day at work or school? Most people would wholeheartedly agree that pizza is one of the best forms carbs can take. So the question we’re asking today is, how does an online pizza delivery chain engage with its customers to boost its conversion rates ...