Push notifications are an indispensable part of app engagement. Because they are just so good at getting the users’ attention, push notifications let you directly reach and re-engage app users even when they are not actively using the app. Though getting the users to opt-in for push notifications can be a bit tricky, there’s always ...

The very first email was sent by Ray Tomlinson in 1971. Fast forward to today, email has become a powerful marketing tool. But with great power comes great saturation. People receive countless emails every day. And they won’t care about more than half of those enough to open them because they are irrelevant. But what ...

Over the decades, traditional customer segmentation strategies have given way to a multifaceted approach that transcends mere demographic attributes. Marketers now wield advanced tools and technologies that provide a treasure trove of behavioural data and insights. This data delves deep into customer behaviour patterns, offering invaluable insights into preferences and actions. Behavioural targeting, the focus ...

Having been over what behavioural segmentation is, its benefits, and the 5 most important behavioural segmentation examples every marketer should know, it is now time to get to know the types of online shoppers you’ll encounter and how to convert them. This, dear marketer, is how behavioural segmentation helps you—by letting you get to know ...

With innumerable promotional emails vying for your audience’s attention, how do you ensure that your message not only gets noticed but also sparks genuine interest?  The answer lies in email personalisation. Tailoring your emails to your audience is absolutely essential for achieving outstanding results in your email marketing efforts. It’s vital to ensure that your ...

What comes to mind when one thinks of Customer Segmentation? Right off the bat, you may think of Market Segmentation. But what’s the difference between the two? And why is segmentation so important? Join us as we explore pivotal customer segmentation examples that every marketer should be aware of. What Is Customer Segmentation? Customer Segmentation ...

Whether it’s the thrill of conquering a virtual realm or the satisfaction of unlocking new levels, the allure of games is universal and timeless. This intrinsic love for games has birthed an ingenious digital marketing strategy — a secret weapon for increasing brand awareness and customer engagement. Imagine infusing the excitement of a game into ...

Why do we like SuperMario? Why did we spend all those hours trying to save Princess Peach? What made us come back to it? Was it because Mario’s world was so much more desirable than our own reality? Sure, escapism might be the reason why some people love video games; however, the real answer is ...

As we reach the midway point of 2023, what’s better than now to explore the current state of the fashion industry, perpetually shaped by evolving trends, changing consumer behaviour, and technological progress? This article delves into insightful publications from credible sources, exploring the intersection of fashion trends, music, social media, and technology, and examines their ...

Have you ever considered that you might be leaving money on the table by ignoring website engagement data? Don’t worry if the phrase “engagement data” leaves you feeling lost and confused —you’re definitely not alone. It’s easy for businesses to overlook the importance of tracking engagement data, but doing so can mean missing out on ...

As we all know, one of the most important criteria for measuring the success of an eCommerce site, such as average basket value, average page views, and conversion rate, is the cart abandonment rate. The cart abandonment rate can vary considerably according to the industry, yet reducing cart abandonment rates is a common problem and ...

Knowing your customers’ favourite snack or drink can be the difference between them clicking “buy” or “bye-bye.” Personalisation is a vital ingredient to success in the world of eCommerce. By understanding your customers’ preferences, you can tailor your offerings to meet their needs and create a positive shopping experience that keeps them coming back for ...