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Segmentify Blog
Travel Booking On-Site Search Tips & Best Practices
Let’s say you want to get out of the city for the weekend or go for...
Is There a Way for Brands to BeReal?
Everyone’s, especially Gen Z’s, new favourite photo-sharing social media app BeReal encourages its users to show...
How iGaming Companies Can Enhance Their Services with Personalisation
iGaming is a rapidly growing industry that is expected to only accelerate within the following years....
How to Create a Brand like Rihanna: Fenty Beauty’s Growth Strategy
Rihanna has always stunned us with her songs, iconic hairstyles, and fashion sense. Now added to...
10 Tips for Optimising Email Marketing Conversions
An age-old strategy, email marketing continues to be a popular tool among digital marketers, as it...
What is BeReal and Why is it Different From Other Apps?
Right now, BeReal is the coolest kid in town that everyone’s been talking about and trying...
What Does “Bad Data” Mean for eCommerce Personalisation?
You think you know everything about your customers when you gather all the data that you...