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Segmentify Blog

Travel Booking On-Site Search Tips & Best Practices

Let’s say you want to get out of the city for the weekend or go for...

16 Mar 2023
Is There a Way for Brands to BeReal?

Everyone’s, especially Gen Z’s, new favourite photo-sharing social media app BeReal encourages its users to show...

06 Mar 2023
How iGaming Companies Can Enhance Their Services with Personalisation

iGaming is a rapidly growing industry that is expected to only accelerate within the following years....

14 Feb 2023
How to Create a Brand like Rihanna: Fenty Beauty’s Growth Strategy

Rihanna has always stunned us with her songs, iconic hairstyles, and fashion sense. Now added to...

08 Feb 2023
10 Tips for Optimising Email Marketing Conversions

An age-old strategy, email marketing continues to be a popular tool among digital marketers, as it...

07 Feb 2023
CRO
What is BeReal and Why is it Different From Other Apps?

Right now, BeReal is the coolest kid in town that everyone’s been talking about and trying...

02 Feb 2023
What Does “Bad Data” Mean for eCommerce Personalisation?

You think you know everything about your customers when you gather all the data that you...

31 Jan 2023