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Get the customer what they need quickly, actually quicker than quickly and then get them off the site.

The main rule in eCommerce is that good UX + history/speed = success. Yes, it’s a risk-free strategy, but will it grow your business? Will your AOV ever grow if that’s your only strategy?

Shoppers today want to find the exact thing they are looking for instantly and without necessarily knowing the detailed product description! They have become products of the Netflix or Amazon effect where they expect you to know what they want and deliver it to them right now. Therefore, the onsite search on a modern eCommerce store is critical and must be fast and intelligent, and it should even visually predict what your visitor needs before they even know themselves. 

Now add the following facts:

So how important do you think having a great search is now?

Search Personalisation

There are many tools out there, all flying the flag for Dynamic Synonyms, Dynamic Retargeting or even AI-driven voice search, and all would be right in shouting it from the rooftops as they are all game-changers. And yes, there is a “but” coming here. 

How does your search go deep enough into your visitors’ data and predict what they want next before you create the seamless search journey? 

A search experience is only as good as the data you feed it. Plus, if your visitor keeps going for the same product, how will you ever increase your AOV?

Step 1: Introduce a hybrid personalisation tool

The trick here is to run a hybrid personalisation tool that has real-time AI-driven personalisation and combines collaborative filtering. 

You’re like, what now?? 

Basically, it’s the same system Amazon uses. 

So in layman’s terms, your personalisation tool learns everything about the visitor and compares every click-through and every product purchase they make with every other visitor who took the same journey.

It then scores every product and ranks it accordingly to your journey, so if 1000 people bought a particular running shoe or TV and 30% or more then purchased a certain t-shirt or firestick, it would be added to the journey. The next phase is drilling down into your product activity on Social media, PPC and even your SEO to complete the ultimate data set.

Now take all this valuable data, all these real-time journeys, and all these scenarios that lead to predicting product purchase and pump it into your search bar.

How Segmentify works: Feeds off of every keyword searched, click-through and product purchase.

Step 2: Improve the UX

But we are not finished here yet as we need to sharpen this experience and add even more seamless usability. 

Segmentify search area: Offering predictive text, dynamic synonyms, autocorrect and all languages; AI-driven personalised recommendations; dynamic banners.

And finally we add 

Welcome to Your Personal Shopper in One Click with Segmentify

No typing needed for those of us with big thumbs

Welcome to Your Personal Shopper in One Click: Gif showing how the Segmentify Search Box works.

Get an Expert’s Help with Search Personalisation

Lucky for you, Segmentify is an expert at personalised search. As a company, we understand the importance of personalised search and personalised product recommendations for an eCommerce store and offer just the right products for you and your customers! Integration for all this is free, and design and development are completed in just 5 work days. Book a demo with our experts to learn more about how we can help your eCommerce business increase conversion rates and AOV.

We live in a fast-paced world, so fast that even texting has become too slow, and millennials have driven the use of voice and voice notes into our everyday lives. This means that the “old goldfish theory” of 8-second attention span is now being challenged on a daily basis from all directions, and eCommerce Managers must adapt to the ever-changing environment. 

I speak with hundreds of eCommerce managers every month across 18 different countries, and it amazes me just how many are really mobile-ready. 

Mobile use has been growing rapidly year on year since 2015, and the stats are there for everybody to see: 54% of all traffic has been coming from the mobile channel in 2021.

Percentage of Mobile Device Website Traffic
Percentage of mobile device website traffic worldwide from 1st quarter 2015 to 1st quarter 2021,
Source: Taken from

This tells us everything you do has to be focused on mobile-first, and if your website isn’t ready, you are driving customers to your competition. It’s as simple as that.

Now I know there are probably hundreds of eCommerce managers reading this right now (More like 20) saying, “This is old news. We are all mobile-ready, and we all have our sites optimized for our mobile traffic.” They would probably be all right but for one major piece of the puzzle – the strategy. 

With this in mind, I think we still need to dig deeper.

On average, people leave a website after 1.5 scrolls

The good people of Nielson did a study to try and find out how much scrolling people actually do while on an eCommerce website. In their most recent study, users spent about 57% of their page-viewing time above the fold. In addition, 74% of the viewing time was spent in the first two screenfulls, up to 2160px.

Percentage of Viewing Time
Percentage of Viewing Time, Source: Nielsen Norman Group

This data tells us that if you don’t have what your visitor wants in, let’s say, one and a half scrolls, they leave. 

Just in case you haven’t noticed yet, here is the issue:  Over 50% of your customers are looking at your shop through a 6-inch window. So you need to engage with them, hold their attention and get them to explore relevant products in under one and a half scrolls and maintain the 8-second attention span.

So, no pressure, really, but what do you do?

The consensus across the world is to place an offer or campaign in the banner and then select a few of your top sellers and basically hope for the best. 

Above the Fold Design Examples

This has worked well up until now, but there are still way too many risk areas. Bounce rates are at a constant of 45.6% or above.

The burning question is, how do we be everything to everybody? How do we engage with every single visitor, be relevant and personally pick out products for them in one and a half scrolls?

Here is how: The key to success, in my humble opinion, in one scroll, is how you use your data in that space.

You need to connect with your visitor straight away and make them feel that this is their site.

How to use AI Personalisation to engage the visitors

AI Personalisation is the key here, but please make sure you’re using a serious engine like a hybrid collaborative tool, similar to Amazon’s. This will ensure that you will be able to predict what a visitor needs before they even know.

Now that you can collect “REAL” real-time data and learn about every one of your visitors, it’s time to use that data to make sure your site delivers what I like to call “Aha!” moments. This is similar to all those times you went on Amazon to find a garden hose and ended up leaving with 15 other things you didn’t know they had but, for some strange reason, just happened to be on your screen, and you actually needed it.

AI Personalisation

So, let’s go in for the kill straight away by giving them the ultimate personalised experience: A Dynamic Banner that plays product videos connected to each segment. So, make the site theirs straight away.

Dynamic Banner

After this fantastic and comforting entry to your website, you need to follow them with their needs and desires rather than make them look for them. You have a 6-inch window to your shop with 1.5 scrolls and 8 seconds of attention span. Use it wisely.

Take the risk out of the “above the line” by using their data to merchandise the page. Dynamic containers with powerful category rocks algorithms and personalised top sellers are the best way to go here. 

Dynamic Containers

After this, you want to invite your visitor to get lost!

Or, as it’s technically called, “fall down a rabbit hole” and end up in your cart page with twice the amount of goods because you created “Aha!” moments for them.

To do this, you defy every web designers’ beliefs by using a Horizontal scroll. Yes, I said it, but make sure it has two algorithms working on it: “Smart offers”, which Amazon uses to create those amazing “Aha!” moments and “Top Seller” to always offer fresh ideas relevant to the visitor.

AI Driven Recommendations

Here you need the recommendations to build a whole outfit from across categories and bring up future products for purchase that your visitor never thought about buying, which means that you should develop your customers’ tastes and product knowledge.

Design-wise, I would typically recommend a hover slider style with a leading product like below to entice more scrolling. Make sure to show a bit of the following product and lure your visitor into exploring.

Every site is different and has many influencing factors, but this type of strategy will significantly affect your bounce. Therefore, what’s discussed in this article will:

Finally, again depending on factors like unique visitor size (let’s say 20k), product catalogue size (let’s say 1000 minimum), and a minimum sales of (400), it should grow your conversion by 15% in two weeks.
With all the benefits mentioned earlier, Segmentify Personalised Recommendations increases your AOV by creating a highly curated shopping experience that will impress potential customers. Schedule a free demo to learn more about offering the right product or campaign to the right person at the right time through the right channel.