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Category: eCommerce

6 Effective Ways to Use Social Media for eCommerce

In today’s digital age, social media has become a powerful tool for eCommerce businesses to connect with their customers and drive sales. If you have an eCommerce store, it’s inevitable that you have to use social media for eCommerce marketing to promote your brand, drive traffic to your eCommerce store and grow your business. Statistics ...

11 Apr 2023
How to Develop a Robust Customer Segmentation Strategy in 5 Steps

In today’s competitive eCommerce landscape, businesses must find ways to stand out from the crowd and keep customers coming back for more. One of the most effective strategies for achieving this is customer segmentation, which divides customers into distinct groups based on common characteristics or behaviours.  Businesses can better engage customers, build loyalty, and increase ...

28 Mar 2023
The Ultimate Guide to Google Shopping

Do you want to list your products and increase the visibility of your business? Google Shopping is a powerful tool to drive sales and conversions. Additionally, it allows businesses to reach potential customers without paying for advertising. What is Google Shopping? Google Shopping is a service provided by Google that allows users to search for ...

23 Mar 2023
How to Build an Email List that Converts

The oldest digital marketing channel, email, still retains a huge deal of influence on marketing. So, it is needless to say that you should set a good email marketing strategy. Not that we haven’t talked about email marketing and why it is so effective before.  To carry out those practices, however, you surely need an ...

10 Jan 2023
Top 9 Q-Commerce Predictions for the Next Decade

Q-commerce came into our lives with the COVID-19 pandemic. It is growing steadily and is anticipated to grow by 24% between 2020 and 2024 to reach $20 billion in the MENA region.  A high number of the startups that were established during the pandemic were Q-commerce businesses. They will continue to increase and have a ...

22 Nov 2022
The Quick Commerce Business Model

Quick Commerce, or Q-commerce, is one of the most significant industry developments that came out during COVID-19. In 2021, Q-commerce formed 36% of online shopping purchases and will continue to increase even faster. What is Quick Commerce? Quick commerce is a subcategory of eCommerce with rapid on-demand delivery, meaning that orders are typically delivered within ...

15 Nov 2022
A History of eCommerce & What the Future Holds for eCommerce

eCommerce has become as much a part of most people’s lives as retail shopping was 20 years ago, especially with the push of COVID-19. Chances are you’ve made an online purchase – a new song, clothing item, or even something more substantial – within the last few weeks. It’s probably a safe bet that your ...

27 Oct 2022
Scary eCommerce Stories to Tell in the Dark: Spooky Failures

Did you know that 78% of eCommerce businesses fail within the first year of starting up? If that doesn’t come off as that big of a number, here is another thrilling statistic for you: %90 of eCommerce businesses cannot even survive their first 120 days. Let’s see what leads to their failure so early on ...

25 Oct 2022
Converting Product Pages | 6 Examples & 10 Tips for Consumer Electronics

Product pages are essential for your eCommerce website since that is where the sales happen. It is an excellent place for visitors to build trust and decide on buying the product. Here are 6 fantastic examples and 10 great tips for your electronics eCommerce website to check out and implement! According to a recent eMarketer ...

18 Oct 2022
Best Payment Methods of All Time for Your eCommerce Store

The eCommerce industry has grown extraordinarily in the past decade. Since it has advantages like saving time, providing access to better product alternatives, and simplifying the buying process without even leaving your home, millions of people have started to choose online shopping over in-store shopping. The merchants are very well aware of this great potential ...

12 Sep 2022
Mobile App Marketing for eCommerce

In today’s world, we do everything on our phones including shopping. You have likely purchased at least one item via your mobile phone. Most eCommerce businesses offer websites and mobile applications for their customers to buy their products. Usage of mobile is dominating desktops, since 58% of online visits came from smartphones in 2021. Therefore, ...

07 Sep 2022
Social Commerce 101: A Guide

Social media has become a massive part of our daily lives. We spend time on social media to either have fun, relax, communicate, or… for shopping! The amount of people who use social media platforms for shopping is immensely high. So, how about turning this situation into a big profit for your brand? Let’s dive ...

29 Aug 2022