Consumers are increasingly demanding more sustainable and eco-friendly solutions in eCommerce. And many businesses are looking to change their business models and practices to answer this demand from the customers. In this article, we are discussing what suitability is, what sustainability in eCommerce entails, and how companies can adapt to the changing environmental situation and ...

It goes without saying that giving a traffic boost to your Shopify site is likely to generate more sales. However, leveraging just a few smart Shopify conversion optimisation tips can lead to even more sales on Shopify. In other words, since driving more traffic doesn’t necessarily translate into higher Shopify conversions, digital marketers choose to ...

One of the key requirements for retargeting campaigns that actually generate leads and convert users is first to know who to target. Only with true and valuable audience segmentation can you create real value and grow as a business and community. But how do we do that, you ask? Scroll down to learn more about ...

Mother’s Day is an international holiday to celebrate motherhood, the mother’s influence, and honour the mother. This day is celebrated worldwide on different dates under different traditions. Giving gifts on Mother’s Day has been a tradition in modern society, and it has been a symbol for people to show their appreciation for their mothers and ...

Ramadan in 2022 will be from April 2nd to May 1st, and the Ramadan Eid will be celebrated from May 2nd to May 4th. Ramadan is one of the three holy months and is symbolised as the month of all Muslims and is considered the Sultan of the other 11 months. In addition, Ramadan is ...

The Academy Awards have been televised since the early 1950s, and since then, the ceremony has continued to give us some of the most memorable moments in popular culture. And with all the glamour and the drama, there’s so much to learn from the Oscars and Oscar campaigns for a marketer. So let’s take a ...

In 2023, Easter will be on 9 April Sunday. Easter is a Christian cultural holiday celebrated around the world in many countries. On Easter, there are a couple of traditional customs: Easter Eggs and Easter Bunny as the top ones. Easter eggs are a symbol of the resurrection of Jesus for Christians. Traditionally, hard-boiled chicken ...

Number 8 on Billboard’s Greatest Artists of All Time alongside music legends such as The Beatles, Mariah Carey, Madonna, Michael Jackson, etc. Taylor Swift is the youngest artist on the list with a music career of only 18 years as of now. Praised for her songwriting and storytelling skills by music critics such as Rob ...

Online shopping has been a part of our lives for more than two decades at this point. And in the last couple of years, eCommerce has experienced unprecedented growth. But, of course, one of the biggest catalysts for this increased switch to online shopping was none other than the COVID-19 pandemic. As a result, it ...

Although it started as a religious holiday, St. Patrick’s Day is now mostly known as a celebration of Irish culture around the world. And like many other holidays, it’s turned into a shopping event and is an ample opportunity to increase sales for eCommerce businesses. St. Patrick’s Day is celebrated every year on March 17th. ...

We all have heard, “Don’t you take that tone with me!” at some point when we were out of line when talking with our parents, which has given us an idea of the right tone when talking with someone and started the foundations of language usage in different situations. With this in mind, building the ...

On March 8th every year, International Women’s Day is celebrated to acknowledge and honour women for their accomplishments. We cannot deny the fact that “Where there is a woman, there is magic.” eCommerce should participate in this important day and promote related products and partners with a cause.   We have gathered the 6 most important ...