Like any generation, Gen Z has several traits that set them apart in terms of how they behave while making purchases and doing a search. Being the digital native generation influences their search behaviour significantly. But how can marketers use this to shape their brand for this generation? Who’s Gen Z? Gen Z is the ...

The digital space is changing; brands and advertisers are entering a new era where they must learn how to function in a cookieless world. Conversations around data privacy have been ongoing for decades, and we’re about to see some major changes at a scale never seen before. What are these changes? What does “cookieless tracking” ...

Social media has become a massive part of our daily lives. We spend time on social media to either have fun, relax, communicate, or… for shopping! The amount of people who use social media platforms for shopping is immensely high. So, how about turning this situation into a big profit for your brand? Let’s dive ...

One-to-one marketing is perhaps the most popular marketing strategy for eCommerce websites at the moment. One-to-one marketing is the name we use to define the practice of creating a unique and optimal experience for your customers using data from their activities online. While it is not entirely new, one-to-one marketing has been around since the ...

If your eCommerce business’s target audience is aged between 18 to 24, which is almost 42% of all TikTok users, TikTok is the ideal place to market your products to this demographic.  With more than 1 billion active monthly users, TikTok is the next best social media platform for companies. Additionally, after Facebook, Youtube, WhatsApp, ...

As an eCommerce company, you must have a strong content marketing game. Content marketing is not only written content such as emails and blogs but also social media, videos and podcasts. Let’s get on with what Content Marketing is and its benefits for eCommerce businesses! What is Content Marketing? It is a type of digital ...

Red Bull is an energy drink, but have you ever wondered why Red Bull is so involved in sports, especially Formula 1? Even if you haven’t tasted the energy drink that gives you wings, Red Bull, you have definitely heard of it because of their memorable slogan, F1 cars or something else. Red Bull’s marketing ...

It’s 2022. The chances are that you and your friends are following multiple podcasts, know someone doing a podcast, or maybe you have your own podcast. But how does podcast marketing for eCommerce work exactly, and how does it help with the content marketing strategy? In today’s episode, we are learning about the benefits of ...

Tennis is a worldwide sport popular among male and female players and audiences. With their success as athletes and commercial triumphs in creating their brand, let’s discuss how professional tennis players have created their self-brand and marketed themselves. Federer, Djokovic, Nadal, Murray, the Williams Sisters, Sharapova and Jabeur are all unforgettable tennis players who will ...

Typically, summer is the slowest season for eCommerce, with July being the lowest point in terms of sales generation. However, it’s up to you to turn things around. It doesn’t have to be a cruel summer for eCommerce. Learn how to heat up your summer sales and boost conversion with this sizzling hot eCommerce Summer ...

The British Royal Family is one of the most significant marketing figures in the United Kingdom. Whilst the UK has been a democracy for a long time, the Royal Family remains a symbolic institution and continues to exist. Whilst there are many royal families around the world, the British Royal Family is the most popular ...

Father’s Day is one of the many special days and significant events throughout the year to include in your eCommerce calendar. It can be an excellent opportunity for eCommerce business owners to skyrocket their conversion rates thanks to special days when people buy each other gifts or even treat themselves. Every year, Father’s Day is ...