What is behavioural segmentation? What are its benefits? And perhaps a more pressing matter, what are the must-know behavioural segmentation strategies and examples for every marketer out there? This article will answer all of these questions swarming around your head. You just sit back and relax.  And if you have questions about customer segmentation examples ...

Whether it’s the thrill of conquering a virtual realm or the satisfaction of unlocking new levels, the allure of games is universal and timeless. This intrinsic love for games has birthed an ingenious digital marketing strategy — a secret weapon for increasing brand awareness and customer engagement. Imagine infusing the excitement of a game into ...

Who here has their Black Friday 2023 shopping wishlist ready already? 🙋‍♀️🙋‍♂️🙋 Black Friday is an eagerly anticipated shopping event both by brands and consumers. Consumers are excited because of the Black Friday deals, while brands are because of the many business opportunities the shopping event promises. Well, they might be onto something. In 2022, ...

Why do we like SuperMario? Why did we spend all those hours trying to save Princess Peach? What made us come back to it? Was it because Mario’s world was so much more desirable than our own reality? Sure, escapism might be the reason why some people love video games; however, the real answer is ...

Here’s a million-pound question: Which strategy, you reckon, is better: Cross-selling or upselling? While both strategies involve increasing revenue by encouraging customers to spend more than they initially planned, they differ in their approach and goals.  In this article, we’ll explore the differences between cross-selling and upselling and provide insights on which strategy may work ...

Launched as an alternative to Twitter, Instagram-based social media app “Threads” activated over 40 million users in its first 24 hours and more than 100 million sign-ups during its first weekend. What’s Instagram Threads? Meta, the parent company of popular social media platforms Instagram, Facebook, and WhatsApp, recently unveiled a new app called “Threads”. Defined ...

As we reach the midway point of 2023, what’s better than now to explore the current state of the fashion industry, perpetually shaped by evolving trends, changing consumer behaviour, and technological progress? This article delves into insightful publications from credible sources, exploring the intersection of fashion trends, music, social media, and technology, and examines their ...

Have you ever considered that you might be leaving money on the table by ignoring website engagement data? Don’t worry if the phrase “engagement data” leaves you feeling lost and confused —you’re definitely not alone. It’s easy for businesses to overlook the importance of tracking engagement data, but doing so can mean missing out on ...

As we all know, one of the most important criteria for measuring the success of an eCommerce site, such as average basket value, average page views, and conversion rate, is the cart abandonment rate. The cart abandonment rate can vary considerably according to the industry, yet reducing cart abandonment rates is a common problem and ...

Ryanair has a reputation for being one of the most engaging airline accounts on Twitter due to its witty responses to customer inquiries. With over 1.5 million followers, the account regularly posts promotional content, customer service responses, and humorous tweets. Ryanair’s use of humour and wit is a deliberate marketing strategy aimed at engaging customers ...

In today’s digital age, social media has become a powerful tool for eCommerce businesses to connect with their customers and drive sales. If you have an eCommerce store, it’s inevitable that you have to use social media for eCommerce marketing to promote your brand, drive traffic to your eCommerce store and grow your business. Statistics ...

Let’s say you want to get out of the city for the weekend or go for an adventure in a faraway place for a couple of days. What is the first thing you do? Search for accommodations in your desired location, right? After all, you need to know where you’re staying to assess your budget. ...