Launched as an alternative to Twitter, Instagram-based social media app “Threads” activated over 40 million users in its first 24 hours and more than 100 million sign-ups during its first weekend. What’s Instagram Threads? Meta, the parent company of popular social media platforms Instagram, Facebook, and WhatsApp, recently unveiled a new app called “Threads”. Defined ...

As we reach the midway point of 2023, what’s better than now to explore the current state of the fashion industry, perpetually shaped by evolving trends, changing consumer behaviour, and technological progress? This article delves into insightful publications from credible sources, exploring the intersection of fashion trends, music, social media, and technology, and examines their ...

Have you ever considered that you might be leaving money on the table by ignoring website engagement data? Don’t worry if the phrase “engagement data” leaves you feeling lost and confused —you’re definitely not alone. It’s easy for businesses to overlook the importance of tracking engagement data, but doing so can mean missing out on ...

As we all know, one of the most important criteria for measuring the success of an eCommerce site, such as average basket value, average page views, and conversion rate, is the cart abandonment rate. The cart abandonment rate can vary considerably according to the industry, yet reducing cart abandonment rates is a common problem and ...

Ryanair has a reputation for being one of the most engaging airline accounts on Twitter due to its witty responses to customer inquiries. With over 1.5 million followers, the account regularly posts promotional content, customer service responses, and humorous tweets. Ryanair’s use of humour and wit is a deliberate marketing strategy aimed at engaging customers ...

In today’s digital age, social media has become a powerful tool for eCommerce businesses to connect with their customers and drive sales. If you have an eCommerce store, it’s inevitable that you have to use social media for eCommerce marketing to promote your brand, drive traffic to your eCommerce store and grow your business. Statistics ...

Let’s say you want to get out of the city for the weekend or go for an adventure in a faraway place for a couple of days. What is the first thing you do? Search for accommodations in your desired location, right? After all, you need to know where you’re staying to assess your budget. ...

Everyone’s, especially Gen Z’s, new favourite photo-sharing social media app BeReal encourages its users to show who they truly are without filters and the need to stage, overthink, or edit images. In line with this, the app doesn’t allow for paid ads and strongly discourages influencer culture. Still, there’s a question to be asked here: ...

iGaming is a rapidly growing industry that is expected to only accelerate within the following years. The competition is quite challenging, and it is equally hard to stand out among the other big players and make an actual profit. Personalisation, at this point, is crucial in differentiating oneself from others, providing a unique customer experience ...

Right now, BeReal is the coolest kid in town that everyone’s been talking about and trying to figure out. The app claims that it flagships authenticity and being in the moment. However, our experiences with social media apps have been far from authentic. So how can a social media app be authentic? Let’s find out. ...

When was the last time you searched for something online? Or, let me rephrase that; when was the last time you did not search online for something you were looking for? Whether you’re seeking the meaning of life or just trying to find the best deal for the brand-new headphones you’re dying to buy, the ...

Would you want your visitors to find exactly what they are looking for on your website as easily and quickly as possible? There comes the importance of user experience (UX). By providing the best search experience, you will have satisfied customers, they will find whatever they are looking for in a short time, and the ...