Social Media and SEO Optimisation with Segmentify Analytics

It’s a known fact that the SEO-friendliness of a website is important for ranking up higher in search results. Additionally, generating traffic through social media channels is equally important for eCommerce. The first step in optimising your website for these channels is discovering which products generate the most traffic. Segmentify Analytics will be your right arm when monitoring your website for this information.

Segmentify Analytics is a real-time analytics tool that gives you insights into your website’s individual products, such as total views, number of purchases, CTRs from different channels, how many times it was added to the cart, etc. The data analysis is done based on products, brands and categories. But what makes Segmentify Analytics so valuable to an eCommerce Director is that the Insights Suite is updated every 30 minutes!

Read more: What Is Segmentify Analytics?

Read more: How to Increase Conversion Rates with Segmentify Analytics

So now let’s take a look at how Segmentify Analytics helps you with social media and SEO optimisation:

Discover Your Most SEO-Optimised Products 📄

Sadly, the SEO-friendliness of a product page is often overlooked in eCommerce. However, people still use search engines when looking for a specific product. And therein lies an excellent opportunity for increasing conversion rates!

Segmentify Analytics lets you know which products on your catalogue are generating the most views through search engines with its “Organic Bazaar” insight. In other words, your visitors reach these products by googling some keywords.

These products are obviously appealing to people. Therefore, you can start by promoting them to the customers who’re already browsing your website. For example, you can pin these products to the search box under the “Most Popular” category.

However, there’s something more important to do here: Discover why these are getting more organic traffic. Is it because of the product name? Or is the product type? Maybe the product descriptions are better written in terms of SEO optimisation. After deciding which parameters are creating the organic traffic, work on improving other product pages to be more SEO-optimised. Plus, SEO-friendly product pages are extremely useful and profitable since Segmentify Search & Discovery utilises every label information and parameter for more accurate results.

Discover Your Social Media Hits 🌟

Social Commerce (shopping through social media platforms) is expected to get more prominent in the upcoming years. Gen Z is especially a big fan of this way of shopping. Segmentify Analytics allows you to take advantage of the social commerce trend with its “Social Trends” reports. This insight tells you in detail about the products your customers reach through your social media channels. So what can you do with this information?

The first step is promoting them even further on these social media channels since it’s clear that they’re highly attractive to social media users. You can even opt to use paid channels for further advertising as well. 

You can also do a further examination of these products to see if there’s something common between them and then try finding other similar products that are not doing as well and promote them on your social media channels.

Wrapping Up

Monitoring everything that happens on an eCommerce website is necessary. However, doing that manually is virtually impossible. Segmentify Analytics is a real-time analytics tool that monitors your website in real-time and updates its insights reports every 30 minutes. As a result, having access to instant reports on various parameters and channels allows an eCommerce director to make well-informed business decisions.

Segmentify Analytics presents you with the most valuable information necessary for social media and SEO optimisation by offering insights into which products generate the most traffic through search engines and different social media channels. Book a demo to know more about Segmentify Analytics and Segmentify’s other solutions to create end-to-end shopping journeys for your customers.