Valentine’s Day is one of the most important dates in the business world. And whether in a couple or not, millions of people make purchases for the special day. In 2022, people spent $23,9 billion for Valentine’s Day. And all this amount didn’t only go to florists and fashion retailers. From pet stores to travel ...

Valentine’s Day is a special day celebrated in many countries on February 14 of every year. In 2024, Valentine’s Day will be celebrated on a Wednesday. Almost everyone gives gifts to their significant others that integrate with the spirit of this day and express their love. Flowers and chocolate are the forerunners of these gifts. ...

This guide will walk you through unsubscribing from push notifications on different platforms, enabling you to customise your settings and find the ideal balance between staying informed and maintaining focus. How to Unsubscribe from Desktop Web Push Notifications How to Cancel Push Notifications in Google Chrome on Windows and macOS The steps for unsubscribing from ...

Do you read every single email you get? If you are not a highly-driven reading addict, it is quite possible that you don’t. There might be many emails you leave unopened or send straight to the bin. What do you think is it that attracts you enough to open an email and intend to read ...

When executed with finesse, gamification has the power to elevate the mundane, injecting a dose of excitement into the everyday. In this captivating exploration, we unravel the stories behind three extraordinary gamification marketing examples that have captivated audiences and left an indelible mark on us. Taylor Swift Dominates Google with 1989 (Taylor’s Version) Puzzle The ...

Insights gathered from an SEO campaign are very rarely shared in “real-time” with the email marketing or social selling channels and instead form part of the siloed data for SEO. Similarly, insights or trends created offline in your bricks-and-mortar very rarely re-merchandise a PDP page or a trigger email. According to market research firm IDC, ...

Consumers are expected to spend nearly $900 this Christmas season! For marketers, this really is no surprise. After all, Christmas is the biggest shopping season of the year. “Of the $875 consumers plan to spend, approximately $620 will be spent on gifts. Consumers are also budgeting another $255 for seasonal items like decorations, candy or ...

Push notifications are an indispensable part of app engagement. Because they are just so good at getting the users’ attention, push notifications let you directly reach and re-engage app users even when they are not actively using the app. Though getting the users to opt-in for push notifications can be a bit tricky, there’s always ...

Over the decades, traditional customer segmentation strategies have given way to a multifaceted approach that transcends mere demographic attributes. Marketers now wield advanced tools and technologies that provide a treasure trove of behavioural data and insights. This data delves deep into customer behaviour patterns, offering invaluable insights into preferences and actions. Behavioural targeting, the focus ...

Having been over what behavioural segmentation is, its benefits, and the 5 most important behavioural segmentation examples every marketer should know, it is now time to get to know the types of online shoppers you’ll encounter and how to convert them. This, dear marketer, is how behavioural segmentation helps you—by letting you get to know ...

What is behavioural segmentation? What are its benefits? And perhaps a more pressing matter, what are the must-know behavioural segmentation strategies and examples for every marketer out there? This article will answer all of these questions swarming around your head. You just sit back and relax.  And if you have questions about customer segmentation examples ...

Whether it’s the thrill of conquering a virtual realm or the satisfaction of unlocking new levels, the allure of games is universal and timeless. This intrinsic love for games has birthed an ingenious digital marketing strategy — a secret weapon for increasing brand awareness and customer engagement. Imagine infusing the excitement of a game into ...