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Fulfilment refers to the process through which an order reaches the customer, starting from the online store receiving the order to delivering the purchase to customers. It includes everything from inventory management and order processing to packaging and shipping them to customers. An efficient fulfilment process is critical to providing a satisfying customer experience and building brand loyalty. To achieve this, eCommerce businesses should manage their inventory carefully, streamline their order processing systems, and work with logistics partners to ensure that products are delivered to customers accurately and on time.

Fomo marketing is about digital messaging and storytelling that appeals to consumer expectations and makes them think they have an opportunity that might slip through their fingers. FOMO is a psychological phenomenon where people feel anxious or uneasy when they think others are experiencing something they are not. FOMO marketing tactics often include limited-time offers, countdown clocks, social proof, and scarcity messaging to create a sense of urgency and persuade customers to act quickly. For example, an e-commerce website may offer a time-limited discount or free shipping to encourage customers to complete their purchase. FOMO marketing can be a powerful tool for businesses, as it can create a sense of urgency and motivate customers to take action, resulting in increased sales and revenue.