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Predictive segmentation is a technique used to cluster customers based on the probability of them taking specific actions. It uses data analytics and machine learning techniques to identify and group customers based on their predicted behaviour or characteristics. By analysing customer data such as demographics, purchase history, and online behaviour, predictive segmentation can identify patterns and predict the future actions of individual customers. This allows businesses to create highly targeted and personalized marketing campaigns for each segment, increasing the likelihood of conversion and improving customer engagement. Predictive segmentation can also help businesses identify new market opportunities and develop more effective product or service offerings.

Product detail page is a web page that displays detailed information about the product viewed on an eCommerce site. It is the page that a customer lands on when they click on a product listing in an online store. The PDP typically includes product images, descriptions, pricing information, availability, customer reviews, and other relevant details. It is an important element of an eCommerce website, as it can help customers make informed purchasing decisions and can impact the overall user experience. A well-designed PDP can also improve search engine rankings and increase conversions. Online retailers often optimise their PDPs by using high-quality images, writing detailed descriptions, highlighting key features, and providing social proof through customer reviews and ratings.

PPC is a payment type where a business only pays the advertiser each time an ad gets clicked on. This is a way to buy visits to a website rather than attempting to earn those visits organically. Advertisers bid on keywords and target their ads to specific audiences based on location, interests, and other factors. When a user searches for something related to the keywords that the advertiser is targeting, the ads appear at the top or bottom of the search results page, and the advertiser is charged when the user clicks on the ad. PPC is a popular method for driving targeted traffic to a website, as it allows businesses to reach potential customers at the moment they are searching for a product or service. It can be an effective way to generate leads, increase sales, and grow brand awareness.

A pop-up is a type of graphical user interface element that appears suddenly on the current screen or window. Pop-ups are commonly used on websites to draw attention to various types of content, such as advertisements, alerts, or sign-up forms. They can be triggered by a user’s actions, such as clicking a button, or they can appear automatically after a specific time. While pop-ups can be an effective way to engage users and drive conversions, they can also be intrusive and annoying if overused or designed poorly. To create effective pop-ups, it is important to balance the user’s needs and experience with the business goals, such as presenting a clear message and incorporating easy-to-find close buttons.