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Segmentation is creating customer clusters based on shared traits, such as behaviour and consumption patterns. This helps businesses to better understand and target their customers with more personalized marketing messages, products, and services. Segmentation can be based on a wide range of criteria, such as demographics (age, gender, income), psychographics (lifestyle, values, personality), and behaviour (purchase history, website activity). By segmenting their target audience, businesses can tailor their marketing efforts to meet the specific needs and preferences of each group, resulting in higher engagement, conversion rates, and customer loyalty.

Search engine optimisation is the process of improving the quality of organic traffic to a website/webpage from a search engine. The goal of SEO is to increase the quantity and quality of organic traffic to a website from search engines such as Google, Bing, and Yahoo. This is achieved by making changes to the website’s design, content, and HTML source code to make it more search engine-friendly. SEO includes techniques such as keyword research, on-page optimisation, link building, and technical optimisation. By improving a website’s SEO, businesses can increase their visibility in search engine results pages, drive more traffic to their site, and ultimately increase revenue.

Social proof is a phenomenon in which people’s decisions and actions are influenced by the behaviour and opinions of others. It is based on the idea that humans are social creatures and are more likely to trust and follow the actions of others in a similar situation. Social proof can take many forms, such as customer reviews, ratings, testimonials, and endorsements from family members, friends, influencers or experts. By providing social proof, businesses can build credibility, trust, and authority with their target audience, which can help to increase customer engagement and drive sales. Social proof is a powerful marketing tool that can be leveraged in a variety of contexts in eCommerce, from social media to email marketing or online shop.