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A/B Testing
A/B Testing lets you see which campaign or visual design of your website is better and attracts more customers: A or B? A/B testing is a critical tool for improving conversion rates and sales. It can ...
Account-Based Marketing
Account-Based Marketing is a marketing strategy that focuses on a specific audience, rather than targeting a large number of prospects. It adapts a personalised and targeted approach to marketing in w...
Address Verification System
Address Verification System (AVS) is a security service used by online retailers to verify the accuracy of billing addresses provided by customers during the checkout process and ensure that the addre...
Affiliate Marketing
Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic and sales to their website or product. Affiliates earn a commission for every sale ...
Agile Marketing
Agile marketing is a marketing approach that emphasises flexibility, adaptability, and continuous improvement. It draws its inspiration from Agile software development, which is based on the principle...
Annual Recurring Revenue (ARR)
Annual Recurring Revenue (ARR) is a financial metric that refers to the amount of revenue a business expects to receive annually from its customers for its subscription-based products or services. It ...
App Stickiness
App stickiness refers to the ability of a mobile app to keep users engaged and using the app over an extended period of time. A sticky app is one that provides a valuable and enjoyable user experience...
App Store Optimisation (ASO)
App Store Optimisation (ASO) is the process of optimizing mobile apps to increase their visibility and downloads in the app stores, such as the Apple App Store and Google Play. The goal of ASO is to r...
Application Programming Interface (API)
An Application Programming Interface (API) is a set of protocols and tools that allows different software applications to communicate with each other and exchange data. APIs allow developers to access...
Artificial Intelligence (AI)
Artificial Intelligence (AI) is a field of computer science that focuses on creating intelligent machines that can perform tasks that essentially require human intelligence, such as visual perception,...
Augmented Reality
Augmented Reality (AR) is the combination of a real-world setting with computer-generated content. It sets off multiple senses including visual, auditory, tactile, olfactory and even gustatory. ItR...
Automation
Automation is adapting machines, and such, into a process to make it operate automatically without the need for manual work. Its biggest benefit is the saving of a lot of money and time. Automation in...
Average Order Value
Average Order Value (AOV) is the average amount each customer spends on each purchase. This metric is calculated by dividing the total sales revenue within a specific time by the number of puchases ma...
Average Time on Site
Average Time on Site refers to the average amount of time customers spend browsing on a website. It provides valuable insights into the level of customer engagement. The longer the time spent on a sit...
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B2B
B2B (Business-to-Business) is a business model where businesses sell goods or services to other businesses. These are used by another business to operate or produce goods and services for consumers. B...
B2C
B2C (Business-to-Customer) is a business model where businesses sell goods or products to individual consumers. These sales can occur through online and offline channels, such as eCommerce websites, b...
Behavioural Analytics
Behavioural analytics is a data analysis approach that involves collecting and analysing data on how visitors interact with websites, mobile apps, or social platforms. Its aim is to analyse and unders...
Big Data
Big Data refers to the large amounts of structured and unstructured data that are generated every day from various sources such as social media, sensors, and online transactions. These datasets are to...
Black Friday
Black Friday is considered one of the biggest shopping events and the beginning of the holiday shopping season. It is characterised with big dicounts and promotions by retailers both online and physic...
Bottom of the Funnel (BoFu)
Bottom of the Funnel (BoFu) is the final stage of the sales funnel, where potential customers are close to making a purchase decision. BoFu marketing tactics focus on converting leads into paying cust...
Bounce Rate
Bounce rate is a metric that shows the percentage of visitors that leave a website after viewing one page without interacting with the website further and performing any action. A high bounce rate can...
Brick and Mortar
Brick and mortar is a term used to describe traditional physical retail stores. This term has become more significant in recent years as eCommerce has grown in popularity, in need of differentiating t...
Bulk Ordering
Bulk ordering is the practice of purchasing a large quantity of products in a single transaction. It is commonly used by businesses, organisations, and individuals who need to buy products in large qu...
Bundling
Bundling is a marketing strategy that businesses use to sell products and services as a package deal. Bundling is used to increase the perceived value of the offer and to encourage customers to make m...
Business Intelligence (BI)
Business Intelligence (BI) refers to the set of tools, techniques, and processes used by organisations to gather, analyse, and transform data into meaningful insights. BI involves a wide range of acti...
Buyer Persona
A buyer persona is the fictional representation of a business’s ideal customer, based on market research and real data. These personas are created based on the needs, motivations, and behaviours...
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Call-to-Action (CTA)
A Call-to-Action (CTA) is a marketing term used to describe a statement or button on a website or advertisement to encourage the user to take action, such as signing up for a newsletter, downloading a...
Cart Abandonment
Cart abandonment occurs when a potential customer adds items to their cart on an eCommerce website but leaves without carrying out an action and completing the purchase. It is a common challenge for o...
Cart Optimisation
Cart optimisation is the process of improving the shopping cart experience to increase shopping cart conversion rates and prevent cart abandonment. This involves optimising the layout and design of th...
Churn Rate
Churn rate is a metric used to measure the percentage of customers or subscribers that cancel or do not renew their subscription or stop using the company’s products or services within a given p...
Click & Collect
Click & Collect is a fullfilment option that allows customers to purchase products online and pick them up at a physical store location. This option is convenient for customers who want to avoid s...
Click-Through Rate (CTR)
Click-through rate (CTR) is a metric used to measure the percentage of clicks a website or advertisement receives. CTR shows the effectiveness of online marketing campaigns and how engaging and releva...
Content Management System (CMS)
A Content Management System (CMS) is a software application that allows users to create, manage, and publish digital content without the need for specialised technical knowledge. CMSs provide an intui...
Conversion Rate
Conversion rate refers to the proportion of website visitors who complete a specific action, such as making a purchase, filling out a form, or subscribing to a newsletter, after interacting with conte...
Conversion Rate Optimisation (CRO)
Conversion rate optimisation (CRO) is the process of increasing the number of users who carry out a specific action on a website. It involves analysing user behaviour and testing different design and ...
Cookies
Cookies are text files that are stored on a user’s device when they visit a website and are sent back to the server. Cookies are used to collect and store information about how a user interacts ...
Cost-per-Click (CPC)
Cost-per-Click (CPC) is an online advertising model where an advertiser pays the publisher based on the number of clicks they get. It is a way of driving traffic to a website rather than earning traff...
CRM
CRM is a software platform that assists businesses in managing their interactions and relationships with both potential and current customers. A CRM system may include: CRM aims to improve customer sa...
Cross-Selling
Cross-selling is a strategy that aims to encourage customers to purchase additional or complementary products or services to the ones they show an interest in, intend to buy or have already bought. It...
CSAT
Customer Satisfaction Score (CSAT) is a metric used to measure how satisfied customers are with a product, service or their interaction with a business. CSAT is usually measured through surveys, which...
Customer Acquisition
Customer Acquisition is the process of acquiring new customers and bringing them down to the purchase stage of the sales funnel. Customer acquisition involves identifying target audiences, creating ma...
Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) is the total amount spent to acquire a new customer. The cost is calculated by dividing the total expenses made on sales and marketing efforts during a specific period ...
Customer Journey
A customer journey is a series of touchpoints and interactions that a customer has with a business from the first contact to after-sales support. It plays a critical role in the marketing funnel, whic...
Customer Lifetime Value
Customer Lifetime Value, CLV or LTV, is a metric that measures the total value a customer is expected to bring to a business. It takes into account the revenue a customer generates, the length of time...
Customer Retention
Customer retention is the process of engaging with existing customers to maintain their loyalty and reduce the likelihood of churn. It involves building long-term relationships with customers by provi...
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Daily Active User (DAU)
Daily Active Users (DAU) is a metric that refers to the number of users who engage with an application, website, or platform within a 24-hour period. It is often used by technology companies to measur...
Data Silos
Data silos refer to isolated management systems that operate independently without the ability to integrate with other systems. In the eCommerce context, these silos can originate from diverse sources...
Decoy Effect
Decoy Effect is a phenomenon where consumers may signal a preference change when presented with a third option, creating an asymmetrical dominance towards the novel stimuli. The less desirable option,...
Digital Wallet
A digital wallet is an electronic device or an online service that enables individuals to make electronic transactions easily. It stores payment information such as credit and debit card details, loya...
Direct Marketing Emails
Direct marketing emails refer to promotional emails sent by a business directly to a targeted list of email addresses with a list of new products, discounts, testimonials etc. These emails can be pers...
Direct Traffic
Direct refers to the visits that arrive on a website by typing the URL, clicking on a bookmark or through an unknown source that analytics can’t trace. In other words, these visitors bypassed se...
Direct-to-Consumer (DTC)
Direct-to-Consumerr (DTC) is a business model where the manufacturer provides a product/service directly to the consumer, forgoing a third-party distributor. DTC brands often leverage digital marketin...
Dropshipping
Dropshipping is a form of retail where the store does not keep the products in stock or on display. In this fullfilment method, the seller purchases the products from a third party that directly ships...
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EBITDA
EBITDA is short for Earnings Before Interest, Taxes, Depreciation, and Amortisation. It is a common financial metric in eCommerce used to evaluate a company’s financial performance. EBITDA measu...
eCommerce
eCommerce, short for electronic commerce, refers to the buying and selling of goods and services online. eCommerce allows businesses to reach customers anywhere in the world and enables customers to s...
eCommerce Platform
An eCommerce platform is a software application that allows businesses to create and manage online stores, including the display of products, processing of payments, and management of orders and inven...
Email Marketing
Email marketing is a form of digital marketing that involves sending commercial or promotional messages to a group of individuals via email. It is a direct approach that enables businesses to connect ...
Engagement Data
Engagement data is the collected information on the interactions between a customer and a brand. This data can consist of metrics such as time spent on the site, page views, clicks, and shares on soci...
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First-Party Data
First-party data is the data or information a company directly collects from its users or customers. It is collected through audience engagement, which can happen on the company website, app, social m...
FOMO Marketing
FOMO (Fear of Missing Out) Marketing is about digital messaging and storytelling that appeals to consumer expectations and makes them think they have an opportunity that might slip through their finge...
Fulfilment
Fulfilment refers to the process through which an order reaches the customer, starting from the online store receiving the order to delivering the purchase to customers. It includes everything from in...
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Gamification
Gamification is the implementation of game design techniques and mechanics to engage and motivate people to carry out an action through the use of rewards, badges, points, and leaderboards. It is a po...
Google Analytics
Google Analytics is a free service that tracks and reports website traffic to reveal traffic trends over a period through graphs; useful for SEO and marketing purposes alike. It allows website owners ...
Growth Hacking
Growth hacking refers to the use of creative and unconventional marketing strategies to rapidly grow a business, typically through the use of technology and data analytics. It focuses on the most effe...
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iGaming
iGaming encompasses all sorts of online gambling and betting on competitions like games, sports, video games and poker on internet. iGaming players can participate using desktop or mobile devices, and...
Inbound Marketing
Inbound Marketing aims to develop trust and credibility for a website by combining SEO, content marketing and more to create brand awareness. By providing valuable information and building trust with ...
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Landing Page
Landing page is the page displayed after a user clicks on a link, known as the end of the conversion funnel. A landing page is the answer to the Call-to-Action (CTA). Landing pages are designed to be ...
Lead Nurturing
Lead nurturing is gradually initiating a relationship with sales leads that have not yet decided to buy from your company yet are interested. The process involves providing relevant and useful informa...
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Margin
Margin is the difference between the price a retailer pays for a product and that a customer pays for the same product. Margin is expressed as a percentage, and is used as a measure of profitability f...
Merchandising
Merchandising is the practice of presenting products in a way that is visually appealing and strategically designed to increase sales. It involves techniques such as product placement, pricing, and pr...
Minimum Viable Product (MVP)
Minimum viable product is an earlier version of a product that helps that attracts early adopters and gather feedback for future development. The goal of an MVP is to test and validate a business idea...
Monthly Recurring Revenue (MRR)
Monthly recurring revenue is the measure of a business’ predictable monthly revenue resulting from all active subscriptions. It is calculated by multiplying the number of paying customers by the...
Multichannel Marketing
Multichannel marketing is a marketing strategy that uses multiple channels or platforms to communicate with customers or prospects. The goal is to create a consistent brand experience across all chann...
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Net Promoter Score
Net Promoter Score (NPS) is a form of asking the customers’ the likelihood of them recommending the product/service/company to others; typically a single question survey. NPS is calculated based...
Non-click Behavioural Data
Non-click behavioural data refers to a school of analytics that analyses how people behave online without considering what they click on, such as hovering over an image, scrolling down a page etc. It ...
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Omnichannel
Omnichannel is interacting with customer within and between different channels, creating seamless customer experiences. An omnichannel approach aims to unify the customer experience, allowing customer...
One-to-One Personalisation
One-to-one personalisation is a more personalised approach to delivering a highly unique customer experience by using all the available data. It aims to tailor the customer experience to an individual...
Open Rate
Open rate refers to the percentage of recipients who opened an email out of the total number of recipients who received it. It is an important metric used in email marketing to measure the effectivene...
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Page View
Page view is a metric used to measure how many times a particular web page has been viewed or visited by a user. It is a key performance indicator (KPI) that helps website owners and marketers to unde...
Pay-per-Click (PPC)
PPC or Pay-per-Click is a payment model where advertisers pay only when their ad is clicked. It is a way to purchase website visits instead of relying on organic traffic. PPC requires keyword bidding ...
Payment Gateway
A payment gateway is a service that enables online transactions by facilitating the exchange of information between a merchant, a customer, and the bank that issued the customer’s payment method...
Personalisation
Personalisation is the process of tailoring a product, service, or communication to the specific needs, preferences, characteristics and behaviour of a customer. It involves using customer data, such ...
Pop-Up
A pop-up is a type of graphical user interface element that appears suddenly on the current screen or window. Pop-ups are commonly used on websites to draw attention to various types of content, such ...
Predictive Segmentation
Predictive segmentation is a technique used to cluster customers based on the probability of them taking specific actions. It uses data analytics and machine learning techniques to identify and group ...
Product Detail Page (PDP)
Product detail page is a web page that displays detailed information about the product viewed on an eCommerce site. It is the page that a customer lands on when they click on a product listing in an o...
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Recurring Revenue
Recurring revenue refers to the predictable and ongoing income that a company generates from a stable, often subscription-based source. It is revenue that a business can rely on to continue coming in ...
Refund
A refund is a payment made by a seller to a buyer to compensate for an unsatisfactory purchase or an overpayment. Refunds are typically issued when a customer returns a product, cancels a service, or ...
Retargeting
Retargeting, also known as remarketing, is a marketing strategy that involves targeting ads to people who have previously interacted with a website or online store. This is done by using tracking tech...
Retention Rate
Retention rate refers to the percentage of customers who continue to do business with a company over a period of time. It is a metric used to measure customer loyalty and satisfaction. A high retentio...
ROAS
Return on Ad Spend (ROAS) is a digital marketing metric that measures the revenue generated by an advertising campaign relative to the amount spent on that campaign. ROAS is calculated by dividing the...
ROI
Return on Investment (ROI) is a metric that measures the profit you make from your investments and the efficiency of several investments to determine which is the most efficient. ROI is calculated by ...
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Search Engine Optimisation (SEO)
Search engine optimisation or SEO is the process of improving the quality of organic traffic to a website/webpage from a search engine. SEO aims to increase organic traffic to a website from search en...
Searchandising
Searchandising is the process of refining and optimising the search results presented to a user on an eCommerce website. Searchandising typically involves using data and analytics to provide users wit...
Segmentation
Segmentation is creating customer clusters based on shared traits, such as behaviour and consumption patterns. This helps businesses to better understand and target their customers with more personali...
Segmentify Analytics
Segmentify Analytics by Segmentify is a real-time analytics solution engineered to deliver instant, up-to-date insights into the performance of specific products available on your website. Its wide ar...
Social Proof
Social proof is a phenomenon in which people’s decisions and actions are influenced by the behaviour and opinions of others. It is a potent marketing tool applicable to various eCommerce context...
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Upselling
Upselling involves selling a higher-priced or upgraded version of the initial product the customer intends to purchase. This technique is used to increase profit and average order value (AOV) by provi...
User Engagement
User engagement refers how users are interacting with a product, service, or brand. It can be measured through various metrics, such as time spent on a website, number of page views, clicks, shares, c...
User Experience (UX)
User experience or UX refers to the overall experience and reflects the level of satisfaction of a person when interacting with a product, service, or system. The goal of UX design is to create a posi...
