Keywords are words or phrases that are either used as search items or as words that identify the content on a website. Keywords are an essential component of search engine optimisation (SEO) because they help search engines like Google understand the topic and relevance of a piece of content. By including relevant keywords in the content and metadata of a web page, website owners and digital marketers can improve the chances of that page appearing in search results for specific search queries. Keyword research is a critical part of SEO, and involves identifying the keywords and phrases that potential customers are using to search for products, services, or information in a particular industry or market. By targeting high-traffic keywords and incorporating them into content, website owners and marketers can improve their website’s visibility in search results and drive more traffic to their site.