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One-to-one personalisation is a more personalised approach to delivering a highly unique customer experience by using all the available data. It aims to tailor the customer experience to an individual’s preferences, behaviours, and interests. It involves using customer data to create unique and customized experiences that go beyond simple segmentation. By analysing data from various sources such as browsing history, purchase history, and social media interactions, businesses can gain insights into individual customers’ needs and preferences. They can then use this information to create personalised offers, product recommendations, and content that resonates with each customer. One-to-one personalisation aims to make the customer feel valued and understood, ultimately leading to increased customer loyalty and retention.

Omni-channel is interacting with customer within and between different channels, creating seamless customer experiences. An omni-channel approach aims to unify the customer experience, allowing customers to interact with a brand through any channel of their choice, such as websites, social media, mobile apps, physical stores, and call centres. By leveraging customer data and analytics, businesses can provide personalised and consistent experiences across all channels. For example, customers can begin their shopping journey online, browse products in-store, and complete their purchases through a mobile app. By providing an omni-channel experience, businesses can increase customer engagement, improve customer loyalty, and drive sales.