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Webrooming is the practice of researching products online before visiting a physical store to make a purchase. This differs from showrooming, which involves examining products in-store before purchasing them online.

Webrooming is becoming increasingly common as consumers seek out information and reviews on products before making purchasing decisions. It is important for retailers to understand webrooming and make sure their online presence is optimised to provide shoppers with the information they need to make informed decisions, as well as to provide a seamless transition from online research to in-store purchase.